Catalog Business Plan

The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog...

Market Analysis - Identify Your Target Markets

Market analysis is the foundation of your marketing plan and you need to identify the key prospects and customers for your products/services to be successful in today’s highly competitive global world....

Market Planning Process

A marketing plan is a map that guides an organization from Point A (its current state) to Point B (its desired state). That guidance comes from the marketing planning process, which answers four questions: where are you now; who do you want to be; what’s the best way to get there; and what do you need for the trip? The market planning process of developing an actionable marketing plan begins with these essential steps, which every business should follow...

Non-Traditional Students: Tips to Attract & Retain

RuffaloNoelLevitz (RNL) recently released their 2016 Marketing and Student Recruitment Practices Benchmark Report for 4-year Colleges and Universities and it’s jammed with interesting information – but 2 points jumped off the page at us...

Differentiation - Colleges Need to Be Uniquely Valuable

There’s an interesting article, Why College Brands Look So Similar, that appeared on InsideHigherEd this week and it’s generating a bit of chatter and on LinkedIn. The lack of differentiation is a topic that pops up every year – we even offered up this white paper on how to differentiate about 3-years ago – but the sameness continues. And it’s more than a tag line in a new campaign – it gets down to your programs and services, your pricing and how you make your programs and services available to your students, faculty, and staff.

Common Social Media Challenges and Solutions

Social media can be a challenge for any organization – but for many colleges, social media is a challenge because you have extremely limited resources and an incredibly large demand placed on top of those resources. Here are some ways to overcome those challenges and improve recruitment and retention performance.

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower once said

Data Analytics Improve Enrollment Performance

How is your college using data analytics to improve enrollment performance?

8 1/2 Common Errors in the Student Recruitment Process

A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in the student recruitment process. Here’s what we came up with – let us know if you agree or have some modifications to suggest...

Do You Need a Marketing Plan?

A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in promotional channels and hope the customers find you. If you have the right content, they will come.