Tips for Great Direct Response Radio

Useful tips and recommendations for getting the most out of your direct response advertising in radio broadcasting.

Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs

Omni Channel or Not? Retail Survival or Not?

Brick and Mortar retail. How one brick and mortar intends to adopt Omni-channel strategies to survive.

Lead Flow Planning - Getting It Right

Article discusses the important factors to consider in developing a lead flow program.

Are CMOs' Jobs in Jeopardy?

This post comments on the state of CMO job security and what CMOs are or aren't doing to retain those jobs.

Influencer Marketing: More Confusion Over Simple Concept

I hate new names for old concepts. It’s confusing. It’s often times deceptive, immoral and unethical. That said, let’s chat about “influencer marketing” because it’s a simple, effective concept once you get past all of the confusing B.S. that’s being written and said about it by “digital marketers”.

Marketing Planning 101 - Are You?

Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing more than advertising, marketing promotion, and marcom (short for marketing communications). Produce the right content and they will come. But, marketing is much more than that.

10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them

Why do most college marketing/enrollment plans fail? And, more importantly, how do you avoid these very common mistakes and develop a more effective plan? Read on to learn of the top reasons for failure and how to avoid them!

Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016

Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016. How could the experts get it so wrong? How can you be sure your next research project delivers you with more accurate insight?

5 Ways to Increase Graduate School Enrollments by Leveraging Data

5 Ways to Increase Graduate School Enrollments by Leveraging Data - so you can work smarter, improve performance and lower costs.