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How to Lower New Student Acquisition Costs

Lower new student acquisition costs means your college and program can hit profitability sooner rather than later. So here are a few proven ways to make it happen…
Lower new student acquisition costs means your college and program can hit profitability sooner rather than later. So here are a few proven ways to make it happen… Stop… https://www.dwsassociates.com/blog/2016/05/how-lower-new-student-acquisition-costs/

Tips for Recruiting Millennials to Your College

Instead of another article on how to leverage Snapchat or Pinterest or Periscope – this post is going to focus on your audience, Millennials. Here are a few important strategies you need to implement in order to see greater success recruiting millennials…
Instead of another article on how to leverage Snapchat or Pinterest or Periscope – this post is going to focus on your audience, Millennials. Here are a few important strategies… https://www.dwsassociates.com/blog/2016/05/tips-recruiting-millennials-your-college/

Non-Traditional Students: Tips to Attract & Retain

RuffaloNoelLevitz (RNL) recently released their 2016 Marketing and Student Recruitment Practices Benchmark Report for 4-year Colleges and Universities and it’s jammed with interesting information – but 2 points jumped off the page at us...
RuffaloNoelLevitz (RNL) recently released their 2016 Marketing and Student Recruitment Practices Benchmark Report for 4-year Colleges and Universities and it’s jammed with… https://www.dwsassociates.com/blog/2016/05/non-traditional-students-tips-attract-retain/

Differentiation - Colleges Need to Be Uniquely Valuable

There’s an interesting article, Why College Brands Look So Similar, that appeared on InsideHigherEd this week and it’s generating a bit of chatter and on LinkedIn. The lack of differentiation is a topic that pops up every year – we even offered up this wh…
There’s an interesting article, Why College Brands Look So Similar, that appeared on InsideHigherEd this week and it’s generating a bit of chatter and on LinkedIn. The lack of… https://www.dwsassociates.com/blog/2016/05/differentiation-colleges-need-be-uniquely-valuable/

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower once said
Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower… https://www.dwsassociates.com/blog/2016/04/why-facilitated-strategic-planning-workshops-are-most-effective-your-college/

Data Analytics Improve Enrollment Performance

How is your college using data analytics to improve enrollment performance?
How is your college using data analytics to improve enrollment performance? Data collection around student performance has exploded in recent years, and many schools have… https://www.dwsassociates.com/blog/2016/04/data-analytics-improve-enrollment-performance/

8 1/2 Common Errors in the Student Recruitment Process

A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in the student recruitment process. Here’s what we came up with – let us know …
A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in… https://www.dwsassociates.com/blog/2016/04/8-12-common-errors-student-recruitment-process/

Colleges Must Lead the Way in Marketing to Millennials

Colleges need to take the lead when it comes to marketing to millennials – because if they follow what others have been doing, they will waste a lot of time, effort, energy and money.
Colleges need to take the lead when it comes to marketing to millennials – because if they follow what others have been doing, they will waste a lot of time, effort, energy and… https://www.dwsassociates.com/blog/2016/03/colleges-must-lead-way-marketing-millennials/

Snap Chat for Student Recruitment

Should Snapchat be included in your student recruitment and retention efforts? We made a conscious decision not to address Snapchat in our recently published ebook, “Turn Social Media Into a Student Recruitment & Retention Powerhouse“. Heck, we said, t…
Should Snapchat be included in your student recruitment and retention efforts? We made a conscious decision not to address Snapchat in our recently published ebook, “Turn… https://www.dwsassociates.com/blog/2016/03/snap-chat-student-recruitment/

Smart College Recruitment Targets Wisely Using Segmentation

Your successful students share certain traits – and you should be using that insight to drive your recruitment efforts because you want to attract those most likely to enroll and succeed. So why do so many college recruitment strategies have such vague de…
Your successful students share certain traits – and you should be using that insight to drive your recruitment efforts because you want to attract those most likely to enroll and… https://www.dwsassociates.com/blog/2016/02/smart-college-recruitment-targets-wisely-using-segmentation/

Get More Our of Your CRM Investment

How much are you spending on marketing technology in 2016? How much of that is CRM and all the other marketing automation tools that you bought in order to become more efficient and productive?
How much are you spending on marketing technology in 2016? How much of that is CRM and all the other marketing automation tools that you bought in order to become more… https://www.dwsassociates.com/blog/2016/02/get-more-our-your-crm-investment/

6 Tips to Improve Your College's Content Marketing Performance

Marketing communications – also known as ‘content marketing’ – has always been about providing the right information to the right person at the right time via the right channel. It’s just been in the past decade that some have decided to name this basic …
Marketing communications – also known as ‘content marketing’ – has always been about providing the right information to the right person at the right time via the right channel. … https://www.dwsassociates.com/blog/2016/6-tips-improve-your-colleges-content-marketing-performance/

Student Retention Tips for 2016

Student retention has come a long way from a simple conversation after class between student and teacher. Non-traditional students, especially online students that never set foot on the campus, can be less engaged and loyal which makes it easier for them…
Student retention has come a long way from a simple conversation after class between student and teacher. Non-traditional students, especially online students that never set foot… https://www.dwsassociates.com/blog/2016/student-retention-tips-2016/

Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment

More and more colleges are relying on email as their primary, if not sole communication channel with potential new students in their student recruitment process. But some are still requiring enrollment counselors to ‘smile and dial’ their assigned potent…
More and more colleges are relying on email as their primary, if not sole communication channel with potential new students in their student recruitment process. But some are… https://www.dwsassociates.com/blog/2016/outbound-telemarketing-missing-opportunities-part-college-student-recruitment/

New Study Identifies Opportunities to Improve Student Recruitment

Closing gaps and addressing weaknesses in your student recruitment process can improve performance in critical areas such as lowering the cost to enroll new students, increasing the conversion rate of an inquiry to a new student, and increasing retention …
Closing gaps and addressing weaknesses in your student recruitment process can improve performance in critical areas such as lowering the cost to enroll new students, increasing… https://www.dwsassociates.com/blog/2016/new-study-identifies-opportunities-improve-student-recruitment/

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