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Smart College Recruitment Targets Wisely Using Segmentation

Your successful students share certain traits – and you should be using that insight to drive your recruitment efforts because you want to attract those most likely to enroll and succeed. So why do so many college recruitment strategies have such vague de…
Your successful students share certain traits – and you should be using that insight to drive your recruitment efforts because you want to attract those most likely to enroll… https://www.dwsassociates.com/blog/2019/smart-college-recruitment-targets-wisely-using-segmentation/

Enrollment Management: Shifting Demographics & Shrinking Population

How can colleges and universities survive and thrive as the population in their target market shrinks, and the demographics shift
The population in your target market is changing – and that impacts your ability to achieve your enrollment and revenue goals. Fewer high school graduates. More… https://www.dwsassociates.com/blog/2019/enrollment-management-shifting-demographics-shrinking-population/

Enrollment Management: Navigating Disruption to Achieve Success

The more effective institutions take a proactive approach to strategic planning. They look for factors that may impact them, and they use whatever time they have to develop appropriate responses. This approach leads to more efficient use of their resour…
Gone are the days when strategic planning was an annual discussion, limited to a couple of days so that each department could put together their budget rationale.… https://www.dwsassociates.com/blog/2019/enrollment-management-navigating-disruption-achieve-success/

How Content Marketing Can Increase Enrollments, Retention

What exactly is content marketing and how can it help your institution increase enrollments?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly… https://www.dwsassociates.com/blog/2018/how-content-marketing-can-increase-enrollments-retention/

2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them

There are two commonly overlooked causes for failing to achieve enrollment goals that can live inside your institution - here's how to fix them.
For several years now, you’ve seen the stories about a supply and demand crisis in higher education causing about 50% of colleges and universities to fall short of their… https://www.dwsassociates.com/blog/2018/2-commonly-overlooked-causes-enrollment-shortfalls-and-how-fix-them/

Contact Strategy: People Buy From People

Does your contact strategy include people interacting? People buy from people. People they trust. Does your lead nurturing process help your potential new customers get to know your staff and build trust? Maybe it should!
Think about the last big purchase decision you made. One that cost you 5-figures or more. Or that put your job on the line. Did it come down to your level of trust,… https://www.dwsassociates.com/blog/2018/people-buy-people/

How to Overcome the 3 Reasons Most Miss Their Enrollment Goals

3 reasons most colleges and universities miss their enrollment goals are easily overcome - learn how.
“We’re not generating enough leads.” “We’re not generating enough quality leads.” “We’re not converting quality leads into enrollments.” Causes for these three issues… https://www.dwsassociates.com/blog/2018/how-overcome-3-reasons-most-miss-their-enrollment-goals/

Should You Buy or Generate Your Own Leads?

Lead aggregators. Affiliate programs. Those places someone on your team calls to “buy leads” because you can’t seem to generate enough quality leads and enrollments with your lead generation/enrollment efforts. Should you buy leads or figure out how to…
Lead aggregators. Affiliate programs. Those places someone on your team calls to “buy leads” because you can’t seem to generate enough quality leads and enrollments… https://www.dwsassociates.com/blog/2018/should-you-buy-or-generate-your-own-leads/

Profile of the Average Online Student

Female (70%) 33 years old Working and earning a salary of $65,000 a year Studying business (34%) Attends part-time Seeking a bachelor’s or… https://www.dwsassociates.com/blog/2018/profile-average-online-student/

Adult Students: Thoughts on the Chronicle's Report

Are you seriously trying to recruit adults? And before you answer that question, write down on a piece of paper the services you offer adults that are based on their unique… https://www.dwsassociates.com/blog/2018/adult-students-thoughts-chronicles-report/

Welcome Back: Former Students, Graduates

I just finished reading an interesting article written by Michael B. Horn entitled “The Forgotten Student” and it got me thinking about the opportunities available… https://www.dwsassociates.com/blog/2018/after-retention-there-win-back/

Competitor Update: Coursera Coming to Eat Your Lunch

Achieving your enrollment goals got a lot tougher this week thanks to Coursera – so the question is, what are you going to do about it? Just the other day, Coursera… https://www.dwsassociates.com/blog/2018/competitor-update-coursera-coming-eat-your-lunch/

Discussion: Why Should Your Institution Exist in the 21st Century?

"Colleges must understand the institution’s value proposition if the mission is still relevant and differentiated from its peers, and where the college wishes to be… https://www.dwsassociates.com/blog/2018/discussion-why-should-your-institution-exist-21st-century/

Being Prepared for Change (Why You Need Market Intelligence to Drive Revenue Growth)

Change is constant and your ability to drive long-term success is going to be impacted by your ability to gather and analyze market data today that lets you identify… https://www.dwsassociates.com/blog/2018/being-prepared-change-why-you-need-market-intelligence/

Questions That You Need To Answer

NOTE: Please click on the image above to open in a new tab - it makes it easier to read the details. When we get called in to help a college that has been struggling… https://www.dwsassociates.com/blog/2018/questions-you-need-answer/

2018 Lead Generation & Recruitment Predictions & Tips

Back in 2016, I wrote ‘Student Retention Tips for 2016’ that still garners a great deal of interest and discussion – so for 2018 I wanted to focus on lead generation and… https://www.dwsassociates.com/blog/2018/2018-lead-generation-recruitment-predictions-tips/

Enrollment Opportunity: Under-served Segments

You serve a specific geographic market, and specific segments residing within that market. But markets can see their population change over time with people moving in… https://www.dwsassociates.com/blog/2017/enrollment-opportunity-underserved-segments/

Missing Unrealistic Goals

In one of my first meetings with university leadership, the Provost explained to me that he wanted to see a 15% increase in enrollments in the coming term. When I… https://www.dwsassociates.com/blog/2017/missing-unrealistic-goals/

Are You Listening Carefully? Asking the Right Questions?

Something for you to think about - especially when wondering how you are going to achieve next term's adult enrollment goals with the same resources. Are you listening to… https://www.dwsassociates.com/blog/2017/are-you-listening-carefully-asking-right-questions/

Early Results: Adult Student Recruitment Effectiveness Part II of II

(NOTE: The Adult Student Recruitment Effectiveness Self-Assessment is 19 statements in length, and takes less than 10 minutes to complete. And you can receive a free, no… https://www.dwsassociates.com/blog/2017/early-results-adult-student-recruitment-effectiveness-part-ii-ii/

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