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Marketing Personalization...Most of It Isn't

There is a lot of talk in the industry about personalizing the buyer experience and a lot of press is given to the subject of marketing personalization. What's good, what's not, how much should you use it and where? Consumers have their own view. How s…
There is personalization and then there is good marketing personalization... There is a lot of talk in the industry about personalizing the buyer experience and a lot of press… https://www.dwsassociates.com/blog/2018/personalizationmost-it-isnt/

Marketing...It's About the Numbers

Somehow marketing has come to mean nothing but “marketing communications” and “content marketing” in this digital world we live in. How that happened, I don’t know. But marketing is so much more and the bottom line is that it’s about the NUMBERS; the only…
Somehow marketing has come to mean nothing but “marketing communications” and “content marketing” in this digital world we live in. How that happened, I don’t know. But marketing… https://www.dwsassociates.com/blog/2016/06/marketingits-about-numbers/

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Marketing Personalization...Most of It Isn't

Marketing...It's About the Numbers