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Enrollment Management: Shifting Demographics & Shrinking Population

How can colleges and universities survive and thrive as the population in their target market shrinks, and the demographics shift
  The population in your target market is changing – and that impacts your ability to achieve your enrollment and revenue goals. Fewer high school graduates. More… https://www.dwsassociates.com/blog/2019/enrollment-management-shifting-demographics-shrinking-population/

Market Analysis - Identify Your Target Markets

Market analysis is the foundation of your marketing plan and you need to identify the key prospects and customers for your products/services to be successful in today’s highly competitive global world....
Market analysis is the foundation of your marketing plan and you need to identify the key prospects and customers for your products/services to be successful in today’s highly… https://www.dwsassociates.com/blog/2016/05/market-analysis-identify-your-target-markets/

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      • Market Opportunity Assessment: Why You Need One & 5 Key Steps
      • Enrollment Management: Navigating Disruption to Achieve Success
      • 49% of retailers name in-store mobile experience a top priority
      • 2019 Digital Marketing Trends & Gen Z
      • Enrollment Management: Shifting Demographics & Shrinking Population
      • Smart College Recruitment Targets Wisely Using Segmentation
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      • Competitor Update: Coursera Coming to Eat Your Lunch
      • Discussion: Why Should Your Institution Exist in the 21st Century?
      • Discussion: Should Your College Exist in the 21st Century?
      • Welcome Back: Former Students, Graduates
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      • B.A.N.T. May Be Old, But It Still Works
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      • 9 Tips For Writing Effective PPC Ads
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      • Part 1: Podcasts Should You Start Your Own Podcast?
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      • 8 Simple Ways to Increase Enrollments
      • PART 2: Podcasts: Develop Your Plan
      • Should You Buy or Generate Your Own Leads?
      • How to Overcome the 3 Reasons Most Miss Their Enrollment Goals
      • Contact Strategy: People Buy From People
      • 2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them
      • Designing and Writing Effective Direct Mail Packages
      • Developing Your Content Marketing Strategy
      • How Content Marketing Can Increase Enrollments, Retention
      • Influencer Marketing: More Confusion Over Simple Concept
      • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
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      • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
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      • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
      • Why They ain’t buying what you’re sellin’
      • New Degree Programs: What You Must Learn from Google, Amazon and Apple
      • Student Recruitment & Retention Goes to the Movies
      • Just Outsource It!
      • Why You’re Not Answering Their Questions
      • Adult Students: Are You Serious or Just Screwing Around?
      • Is Your Brand Safe?
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      • Event Marketing for Adult Enrollments
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      • Pros & Cons of In House Agency
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      • Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
      • False Victories
      • Bring Programmatic Adv In House? Yes? No?
      • Call Attribution Tech - Do you need it?
      • Are you losing sales people?
      • Webinar: Adult Student Retention
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      • Direct Mail Tips for More Effective Student Recruitment
      • Marketers Wake Up...Get Those Phone #s
      • The Secret to Successfully Providing Life-long Learning
      • Higher Ed Marketing Podcast 3: Web Forms
      • Higher Ed Marketing Podcast 4: Thank you page
      • 2 Secrets to Achieving Adult Enrollment Goals
      • Social Worship
      • The Amazon Effect...Are You Ready?
      • Old Ways Don't Open New Doors
      • Early Results: Adult Student Recruitment Effectiveness Part I of II
      • Early Results: Adult Student Recruitment Effectiveness Part II of II
      • Webinar: Competitive Intelligence 101
      • How to Say the Right Thing so More Adults Enroll
      • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • Are You Listening Carefully? Asking the Right Questions?
      • Missing Unrealistic Goals
      • What Are You Putting Into Your Sales Pipeline
      • Competitive Intelligence - What is it? Why do you need it?
      • Yes, You Do Have the Budget
      • Enrollment Opportunity: Under-served Segments
      • Why Colleges Are Failing to Achieve Adult Enrollment Goals
      • 01
      • 02
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
        • Top Benefits You Enjoy From a Mystery Shopper Audit
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
      • Direct Marketing Planning
      • How Many Leads Do Our Sales Executives Need?
      • The Drones Are Coming!
      • Advantages of Direct Marketing
      • Student Retention Tips for 2016
      • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
      • New Study Identifies Opportunities to Improve Student Recruitment
      • 6 Tips to Improve Your College's Content Marketing Performance
      • Lead Flow Planning - Getting It Right

Category List

Student Recruitment (4)
Competitive Intelligence (2)
Lead Management (7)
CRM (1)
Direct Marketing (9)
Marketing Strategy (2)
Target Marketing (1)
Market Opportunity Assessment (1)
Content Marketing (16)
Marketing Channels (1)
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Retail Marketing (1)
Marketing Communications (4)
Customer Acquisition (4)
Catalog Marketing (2)
B2B Marketing (1)
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Mobile Marketing (1)
Marketing Management (1)
Marketing Tools (1)
Martech (1)
Demand Generation (1)
SEM (2)
Marketing Planning (7)
eCommerce (5)

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SEM (2)
Marketing Connection (1)
Market Opportunity Assessment (2)
Student Enrollments (1)
Data-Driven Marketing (1)
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Market Intelligence (3)
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Content Markteing (5)
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Differentiation (1)
Customer Service (1)
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Podcast (2)
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Database Marketing (1)
Telemarketing (1)
Email Marketing (5)
Integrated Marketing Communications (1)
Blog (1)
Social Media (5)
Advertising (5)
Competitive Analysis (3)
Student Recruitment (25)
Selling (1)
Lead Management (13)
Webinar (2)
Internet Marketing (4)
Student Nurturing (7)
Web Forms (1)
CMO (1)
Lead Generation (18)
Enrollment Management (3)
Catalog Marketing (4)
Direct Marketing (13)
Market Analysis (1)
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A/B Testing (2)
Customer Acquistion (3)
Call Center (1)
Student Satisfaction (1)
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Targeting & Segmentation (3)
Customer Acquisition (7)
paid media (1)
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eCommerce (9)
Adult Student Recruitment (1)
Video Marketing (2)
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College Recruitment (1)
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retail (3)
Digital Marketing (9)
Personalization (1)
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Multi Channel Marketing (3)
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Marketing Communications (8)
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Higher Education Marketing (21)
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Tag Cloud

Market Planning ProcessMedia BuyingAdult Student RetentionMarketing MediaMarketing PlanningDWS Associates MarketingSalesStudent AcquisitionMarketing ConnectionCustomer ServiceProcess MappingTargeting & SegmentationRetailingStudent RetentionStudent Recruiting CampaignDR RadioMarket ResearchCustomer AcquistionStudent SatisfactionCollege RecruitmentMarket AnalysisCollege RetentionData AnalyticsBroadcast Direct ResponseSellingDirect MarketingStrategic Market PlanningWebsite DesignCompetitive IntelligenceMarketing AutomationLead GenerationPersonalizationMarket Opportunity AssessmentData-Driven MarketingIntegrated Marketing CommunicationsAdvertisingAssessmentsInbound MarketingDifferentiationMerchandisingBusiness DevelopmentTelemarketingGen ZCustomer AcquisitionB2C MarketingMulti Channel MarketingDirect ResponseAffiliate MarketingMarketing ManagementProduct DevelopmentDave FreemanRetail MarketingNew Program DevelopmentSales PipelineSocial Media MarketingCatalogingMarcomCustomer Retentionpaid mediaLead NurturingEmail MarketingContent MarketingDigital MarketingNurturingMarket SegmentationMarket IntelligenceMarketing StrategyAdwordsStudent SuccessMarketingMarket PlanningContent MarkteingGeneration ZMartechCRMPPC AdsMarketing TechnologyeCommerceMillennial MarketingStrategic PlanningThank you pageVideo MarketingTarget MarketingSocial MediaMarketing ToolsSMS TextSEMDirect MailSegmentationTarget MarketProfitsPredictive ModelingSocial MediaretailA/B TestingOn Demand MarketingStudent RecruitmentBlogOutsourcingAdult Student RecruitmentPost-traditional StudentsConsumer CatalogsSearch Engine MarketingMobile Marketinginfluencer marketingMarketing ResearchPersonasOnline MarketingLead ManagementMarketing CollateralB2B MarketingMarketing CommunicationsHigher Education MarketingDemand GenerationAdult StudentsMarketing ChannelsCatalog MarketingMarketing AnalyticsMarketing AuditAdtechEvent MarketingSales ManagementCMOWebinarWeb FormsMarketing Assessmentearned mediaOmni Channel MarketingRevenueStudent NurturingBusiness CatalogsOffer DevelopmentMarket TestingCreativeInternet MarketingEmailEnrollment ManagementSetting GoalsLifelong LearningDirect Response Marketing ProductCall CenterMystery Shopper AuditStudent EnrollmentsKey MetricsCampaign PlanningPodcastDatabase MarketingDirect Response EmailCompetitive AnalysiseCommerce Product DevelopmentMarketing PromotionsHigher Education


Archive

2019

  • May

Blog Search

Enrollment Management: Shifting Demographics & Shrinking Population

How can colleges and universities survive and thrive as the population in their target market shrinks, and the demographics shift
  The population in your target market is changing – and that impacts your ability to achieve your enrollment and revenue goals. Fewer high school graduates. More… https://www.dwsassociates.com/blog/2019/enrollment-management-shifting-demographics-shrinking-population/

Market Analysis - Identify Your Target Markets

Market analysis is the foundation of your marketing plan and you need to identify the key prospects and customers for your products/services to be successful in today’s highly competitive global world....
Market analysis is the foundation of your marketing plan and you need to identify the key prospects and customers for your products/services to be successful in today’s highly… https://www.dwsassociates.com/blog/2016/05/market-analysis-identify-your-target-markets/

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