Blog Search Tags - Retailing

Category List

Tag Cloud

Website Design Competitive Intelligence On Demand Marketing Multi Channel Marketing Merchandising SMS Text Marcom Student Recruiting Campaign Sales Management Market Testing Marketing Media Social Media Adwords Marketing Marketing Communications Marketing Tools Advertising New Program Development Omni Channel Marketing Event Marketing Martech Business Catalogs Market Segmentation Campaign Planning Customer Service DR Radio Student Acquisition eCommerce Revenue Marketing Management Marketing Technology Strategic Planning Inbound Marketing Podcast Nurturing Email Marketing Outsourcing Market Planning Higher Education Mobile Marketing Market Research retail Catalog Marketing CMO Customer Acquistion Consumer Catalogs Adult Student Retention College Recruitment Dave Freeman DWS Associates Marketing Direct Mail Target Market Database Marketing Millennial Marketing Content Marketing Data Analytics Assessments Marketing Analytics Adult Students Direct Response Email Enrollment Management Direct Response Marketing Product B2C Marketing Blog Customer Retention earned media Generation Z Market Opportunity Assessment Marketing Strategy Retailing Marketing Connection Online Marketing Social Media Marketing Student Nurturing Setting Goals Webinar Search Engine Marketing Broadcast Direct Response Student Satisfaction Business Development Student Success eCommerce Product Development Post-traditional Students A/B Testing paid media Media Buying Competitive Analysis Internet Marketing Segmentation Strategic Market Planning Marketing Research Marketing Automation Marketing Channels Sales Customer Acquisition Profits Direct Marketing Content Markteing Key Metrics Adult Student Recruitment Social Media Lead Generation Sales Pipeline Gen Z Market Planning Process Predictive Modeling PPC Ads Web Forms Telemarketing B2B Marketing Cataloging Affiliate Marketing Lifelong Learning influencer marketing Email Thank you page Marketing Audit Lead Nurturing Process Mapping Marketing Promotions Student Retention Market Analysis Personalization Mystery Shopper Audit Creative Integrated Marketing Communications Target Marketing Demand Generation CRM Video Marketing Marketing Planning Direct Response Targeting & Segmentation Offer Development Digital Marketing Student Enrollments Product Development Adtech Student Recruitment Retail Marketing Data-Driven Marketing College Retention SEM Selling Market Intelligence Personas Differentiation Marketing Collateral Lead Management Higher Education Marketing Marketing Assessment Call Center

Blog Search

49% of retailers name in-store mobile experience a top priority

49% of retailers name in-store mobile experience a top priority. The question is should they? Considering how tied to our smartphones we are, is making it easier for them to become even less engaged in their actual surroundings the right move? It's a t…
"49% of retailers name in store mobile experience a top priority." That from a recent study regarding smartphone usage in stores. I hate to disagree with the world of… https://www.dwsassociates.com/blog/2019/49-retailers-name-store-mobile-experience-top-priority/

Are Shoppers Really That Resistant to Self-Checkout?

In the push to reduce operating costs, and provide better service(?), more and more retailers have tried the self-checkout with questionable success, even among the M and Z generations. But, customers are balking and still prefer human assisted checkout …
Are shoppers really that resistant to self-checkout (scanning and bagging their own goods)? Yep, they are and just because the technology exists we should all change our… https://www.dwsassociates.com/blog/2018/are-shoppers-really-resistant-self-checkout/

Amazon's "Try Before You Buy"

Amazon’s “Try Before You Buy” might be more appropriately named “Try Before You Die”…Because for any other etailer, cataloger, retailer or eCommerce company, it would be the proverbial kiss of death, and it could be the kiss of death for Amazon’s apparel …
Amazon's "Try Before You Buy" might be more appropriately named "Try Before You Die"... Ever hear that old one "Don't try this at home?" Well, unless your name is Amazon don't… https://www.dwsassociates.com/blog/2018/try-you-buy/

The hidden cost of selling direct – the returns game

The downside of selling direct to the consumer via eCommmerce and dealing with the costs of customer returns.
Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce companies and retailers wanting to sell direct, need to keep… https://www.dwsassociates.com/blog/2018/hidden-cost-selling-direct-returns-game/

Retail is Not Dead!

Retail is anything but dead and people need to understand what is happening and if they are a retailer what they need to do to grow and survive.
Retail is not dead! You betcha as they say in Minnesota. The retail store is not dead by any stretch of the imagination and even though this article pushes digital integration… https://www.dwsassociates.com/blog/2017/retail-not-dead/

Omni Channel or Not? Retail Survival or Not?

Brick and Mortar retail. How one brick and mortar intends to adopt Omni-channel strategies to survive.
Interesting article and interesting position on retail survival and the suggestion that retailers have to develop omni-channel strategies if they hope to survive in this world… https://www.dwsassociates.com/blog/2017/omni-channel-or-not-retail-survival-or-not/

The Drones Are Coming!

The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now Google would like us to believe. In fact, Google is predicting that drone …
The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now… https://www.dwsassociates.com/blog/2016/drones-are-comming/

Black Friday - Cyber Monday - Trends

Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the beginning of the most profitable period on the retail selling calendar.
Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the… https://www.dwsassociates.com/blog/black-friday-cyber-monday-trends/