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2019 Digital Marketing Trends & Gen Z

Digital marketing – the use of digital technologies such as the Internet, mobile phones, display advertising, and other machine-readable formats – is a critical component to your recruitment efforts. Here’s what’s working in the world today – and a few t…
DOWNLOAD INFOGRAPHIC Digital marketing – the use of digital technologies such as the Internet, mobile phones, display advertising and other machine-readable formats – is a… https://www.dwsassociates.com/blog/2019/2019-digital-marketing-trends-gen-z/

9 Tips For Writing Effective PPC Ads

Writing PPC Ads that grab the attention of your audience and motivate them to take action requires skill - and these 9 tips will have you writing highly effective PPC Ads in no time.
Making a strong, positive first impression is key to generating an abundance of quality leads. With PPC ads, you must grab their attention, clearly communicate your message and… https://www.dwsassociates.com/blog/2018/9-tips-writing-effective-ppc-ads/

Is Your Brand Safe?

Brand safety, meaning having control over where your brand advertising is appearing has become a major issue that didn't exist before the digital media revolution. Now marketers are struggling with how to best leverage their ad dollars and at the same ti…
Over the past several months the brand safety issue has garnered more and more attention in the media, with more and more brands pulling their digital advertising spend from such… https://www.dwsassociates.com/blog/2017/your-brand-safe/

Your Email Metrics Are Wrong

Your email metrics are wrong - so how do you know email is working? Hint: You don't unless you are tracking something you see -like sales.
Data is an important piece of what's needed to gain knowledge, insight, wisdom...what you need to identify opportunities for improvement and potential solutions that will turn… https://www.dwsassociates.com/blog/2016/10/your-email-metrics-are-wrong/

Your Trouble With Adwords

In higher education, a great deal of the student recruitment budget is invested in AdWords – so here are a few tips we would like to offer up in response to the most common problems. (And just to toot our own horn …our clients typically see a 10% increas…
In higher education, a great deal of the student recruitment budget is invested in AdWords – so here are a few tips we would like to offer up in response to the most common… https://www.dwsassociates.com/blog/2016/08/your-trouble-adwords/

Better Adwords Performance ASAP

We’re all looking for ways to better Adwords performance ASAP – so here are a few tips.
We’re all looking for ways to better Adwords performance ASAP – so here are a few tips. The Right Keywords. This video from Google AdWords says it better than I can and it… https://www.dwsassociates.com/blog/2016/06/better-adwords-performance-asap/

Your Website Needs Help

Websites need help – they all do. And after hundreds of mystery shopper and competitive intelligence projects that have provided me with the distinct pleasure of spending lots of time on sites in search of information, here are a few things you should co…
Websites need help – they all do. And after hundreds of mystery shopper and competitive intelligence projects that have provided me with the distinct pleasure of spending lots of… https://www.dwsassociates.com/blog/2016/06/your-website-needs-help/

10 Common Digital Marketing Mistakes & Solutions

Digital marketing – there’s always room for improvement. So here’s 10 common digital marketing mistakes – and solutions to make things better.
Digital marketing – there’s always room for improvement. So here’s 10 common digital marketing mistakes – and solutions to make things better. 1. Lacking Effective… https://www.dwsassociates.com/blog/2016/05/10-common-digital-marketing-mistakes-solutions/

Common Social Media Challenges and Solutions

Social media can be a challenge for any organization – but for many colleges, social media is a challenge because you have extremely limited resources and an incredibly large demand placed on top of those resources. Here are some ways to overcome those c…
Social media can be a challenge for any organization – but for many colleges, social media is a challenge because you have extremely limited resources and an incredibly large… https://www.dwsassociates.com/blog/2016/04/common-social-media-challenges-and-solutions/