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Get More Our of Your CRM Investment

How much are you spending on marketing technology in 2016? How much of that is CRM and all the other marketing automation tools that you bought in order to become more efficient and productive?
How much are you spending on marketing technology in 2016?  How much of that is CRM and all the other marketing automation tools that you bought in order to become more… https://www.dwsassociates.com/blog/2016/02/get-more-our-your-crm-investment/

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      • Market Opportunity Assessment: Why You Need One & 5 Key Steps
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      • 49% of retailers name in-store mobile experience a top priority
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      • Smart College Recruitment Targets Wisely Using Segmentation
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      • Discussion: Should Your College Exist in the 21st Century?
      • Welcome Back: Former Students, Graduates
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      • Avalanche of Dreck...Are you part of the problem?
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      • Amazon Losing Billions - You Should Be Scared
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      • Part 1: Podcasts Should You Start Your Own Podcast?
      • Part 1: Blogs: Should You Start A Blog?
      • 8 Simple Ways to Increase Enrollments
      • PART 2: Podcasts: Develop Your Plan
      • Should You Buy or Generate Your Own Leads?
      • How to Overcome the 3 Reasons Most Miss Their Enrollment Goals
      • Contact Strategy: People Buy From People
      • 2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them
      • Designing and Writing Effective Direct Mail Packages
      • Developing Your Content Marketing Strategy
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      • Influencer Marketing: More Confusion Over Simple Concept
      • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
      • Marketing Planning 101 - Are You?
      • Are CMOs' Jobs in Jeopardy?
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      • Omni Channel or Not? Retail Survival or Not?
      • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
      • Tips for Great Direct Response Radio
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      • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
      • Why They ain’t buying what you’re sellin’
      • New Degree Programs: What You Must Learn from Google, Amazon and Apple
      • Student Recruitment & Retention Goes to the Movies
      • Just Outsource It!
      • Why You’re Not Answering Their Questions
      • Adult Students: Are You Serious or Just Screwing Around?
      • Is Your Brand Safe?
      • Ask Questions
      • Event Marketing for Adult Enrollments
      • Retail is Not Dead!
      • Pros & Cons of In House Agency
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      • Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
      • False Victories
      • Bring Programmatic Adv In House? Yes? No?
      • Call Attribution Tech - Do you need it?
      • Are you losing sales people?
      • Webinar: Adult Student Retention
      • Is ‘eMail Blindness’ Killing Your Business?
      • Direct Mail Tips for More Effective Student Recruitment
      • Marketers Wake Up...Get Those Phone #s
      • The Secret to Successfully Providing Life-long Learning
      • Higher Ed Marketing Podcast 3: Web Forms
      • Higher Ed Marketing Podcast 4: Thank you page
      • 2 Secrets to Achieving Adult Enrollment Goals
      • Social Worship
      • The Amazon Effect...Are You Ready?
      • Old Ways Don't Open New Doors
      • Early Results: Adult Student Recruitment Effectiveness Part I of II
      • Early Results: Adult Student Recruitment Effectiveness Part II of II
      • Webinar: Competitive Intelligence 101
      • How to Say the Right Thing so More Adults Enroll
      • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • Are You Listening Carefully? Asking the Right Questions?
      • Missing Unrealistic Goals
      • What Are You Putting Into Your Sales Pipeline
      • Competitive Intelligence - What is it? Why do you need it?
      • Yes, You Do Have the Budget
      • Enrollment Opportunity: Under-served Segments
      • Why Colleges Are Failing to Achieve Adult Enrollment Goals
      • 01
      • 02
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
        • Top Benefits You Enjoy From a Mystery Shopper Audit
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
      • Direct Marketing Planning
      • How Many Leads Do Our Sales Executives Need?
      • The Drones Are Coming!
      • Advantages of Direct Marketing
      • Student Retention Tips for 2016
      • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
      • New Study Identifies Opportunities to Improve Student Recruitment
      • 6 Tips to Improve Your College's Content Marketing Performance
      • Lead Flow Planning - Getting It Right
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Category List

Retailing (2)
Marketing (4)
Omni Channel Marketing (1)
Marketing Strategy (2)
Higher Education Marketing (55)
Market Opportunity Assessment (1)
Catalog Marketing (2)
Competitive Intelligence (2)
Advertising (1)
Target Marketing (1)
Marketing Channels (1)
Direct Marketing (9)
Customer Acquisition (4)
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Content Marketing (16)
Strategic Marketing Planning (3)
Student Recruitment (4)
SEM (2)
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Digital Marketing (3)
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Marketing Tools (1)
CRM (1)
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Mobile Marketing (1)
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Internet Marketing (1)
Podcast: Higher Ed (4)
eCommerce (5)
Email Marketing (3)
Marketing Planning (7)
Webinar (2)
Sales Management (3)
Martech (1)
Retail Marketing (1)
Marketing Communications (4)
B2B Marketing (1)
Lead Management (7)

Tag List

Search Engine Marketing (1)
Direct Marketing (13)
Consumer Catalogs (1)
Marketing Communications (8)
B2C Marketing (1)
influencer marketing (1)
Marketing Analytics (1)
Higher Education Marketing (21)
Market Research (8)
Marketing Tools (2)
Business Development (1)
Target Market (2)
CRM (3)
Post-traditional Students (1)
Merchandising (2)
Market Testing (1)
Student Enrollments (1)
Targeting & Segmentation (3)
Retailing (8)
Market Segmentation (2)
Adwords (2)
Millennial Marketing (1)
CMO (1)
Gen Z (2)
earned media (1)
Segmentation (5)
Revenue (1)
Market Planning (2)
Marketing Audit (1)
A/B Testing (2)
Marketing (17)
Sales (3)
Marketing Automation (1)
Student Recruitment (25)
Sales Pipeline (1)
Marketing Strategy (8)
Direct Response Marketing Product (1)
Student Nurturing (7)
SEM (2)
Web Forms (1)
Email Marketing (5)
Webinar (2)
Digital Marketing (9)
Student Acquisition (10)
Internet Marketing (4)
PPC Ads (1)
Selling (1)
Lead Generation (18)
Inbound Marketing (1)
SMS Text (1)
Market Opportunity Assessment (2)
Predictive Modeling (1)
Lead Nurturing (11)
Marketing Collateral (2)
Marketing Technology (1)
Cataloging (1)
Omni Channel Marketing (2)
Process Mapping (1)
Event Marketing (1)
Social Media (5)
Strategic Planning (5)
Differentiation (1)
Lifelong Learning (1)
DWS Associates Marketing (1)
Adult Student Retention (1)
Student Satisfaction (1)
Retail Marketing (9)
Creative (2)
DR Radio (1)
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College Retention (1)
Assessments (1)
Student Retention (14)
Social Media Marketing (6)
Direct Response (3)
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paid media (1)
Customer Acquistion (3)
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eCommerce Product Development (1)
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Competitive Analysis (3)
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Blog (1)
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Direct Mail (4)
Generation Z (1)
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Profits (1)
Mobile Marketing (2)
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Higher Education (10)
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eCommerce (9)
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Target Marketing (2)
Marketing Promotions (4)
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Dave Freeman (3)
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retail (3)
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Student Success (1)
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Content Marketing (11)
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Tag Cloud

Database MarketingAdult StudentsMarketing CommunicationsCustomer AcquistionMarcomRetail MarketingLead GenerationDigital MarketingB2B Marketingpaid mediaMarket AnalysisSocial MediaStudent SuccessMystery Shopper AuditLead ManagementMarketing TechnologyProduct DevelopmentMarketing AutomationMobile MarketingMulti Channel MarketingIntegrated Marketing CommunicationsMarket Planning ProcessLead NurturingSellingCollege RetentionA/B TestingMarketing AnalyticsTelemarketingMarketing ManagementMedia BuyingPodcastinfluencer marketingEvent MarketingMillennial MarketingAdult Student RecruitmentAffiliate MarketingAdult Student RetentionPersonalizationMarketingData-Driven MarketingMarketing CollateralPredictive ModelingHigher Education MarketingWebinarSMS TextAdtechCreativeEmailMerchandisingDirect Response Marketing ProductWebsite DesignDWS Associates MarketingCall CenterConsumer CatalogsCompetitive IntelligenceVideo MarketingLifelong LearningStudent RecruitmentB2C MarketingCampaign PlanningMarket Opportunity AssessmentDave FreemanProcess MappingRetailingOutsourcingMarketing PlanningDifferentiationearned mediaCRMDirect MailSales PipelineCompetitive AnalysisStudent EnrollmentsNurturingDR RadioretailCMOOnline MarketingInternet MarketingOn Demand MarketingEmail MarketingProfitsSEMAdwordsTarget MarketBusiness CatalogsStudent RetentionKey MetricsMarketing MediaSocial Media MarketingContent MarketingGeneration ZContent MarkteingCustomer ServiceMarket ResearchMarketing StrategySalesMarket SegmentationBroadcast Direct ResponseStudent AcquisitionEnrollment ManagementStudent SatisfactionBusiness DevelopmentTargeting & SegmentationHigher EducationSearch Engine MarketingStudent NurturingMarketing ChannelsSocial MediaMarketing ResearchDirect MarketingAssessmentsStrategic PlanningOmni Channel MarketingCustomer RetentionMarket TestingMarketing ConnectionPPC AdsOffer DevelopmentMarketing AssessmentMarketing AuditDirect Response EmailCatalogingeCommerceWeb FormsMarketing ToolsBlogMarket IntelligenceSegmentationeCommerce Product DevelopmentStrategic Market PlanningInbound MarketingMarket PlanningSales ManagementAdvertisingRevenueTarget MarketingNew Program DevelopmentDirect ResponseMarketing PromotionsCatalog MarketingGen ZCollege RecruitmentMartechSetting GoalsPost-traditional StudentsCustomer AcquisitionPersonasThank you pageDemand GenerationData AnalyticsStudent Recruiting Campaign


Archive

2019

Blog Search

Get More Our of Your CRM Investment

How much are you spending on marketing technology in 2016? How much of that is CRM and all the other marketing automation tools that you bought in order to become more efficient and productive?
How much are you spending on marketing technology in 2016?  How much of that is CRM and all the other marketing automation tools that you bought in order to become more… https://www.dwsassociates.com/blog/2016/02/get-more-our-your-crm-investment/

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