Blog Search Tags - Advertising

Category List

Tag Cloud

Target Market paid media Marketing Communications Assessments Strategic Market Planning Web Forms Business Catalogs Marketing Connection Student Retention Direct Mail Adwords Customer Acquisition Marketing Analytics Integrated Marketing Communications Market Planning Podcast Search Engine Marketing Customer Acquistion Gen Z influencer marketing Student Satisfaction Telemarketing Business Development Student Enrollments Student Success Marcom Catalog Marketing Market Planning Process Predictive Modeling Segmentation Direct Response Email Retailing Adult Student Recruitment Direct Response Selling Advertising Merchandising Omni Channel Marketing Blog Sales Management Market Research Social Media Marketing Cataloging Mobile Marketing New Program Development Millennial Marketing Higher Education Marketing Consumer Catalogs Demand Generation Adult Students DWS Associates Marketing Direct Marketing Sales Profits Internet Marketing Key Metrics Target Marketing On Demand Marketing Database Marketing SMS Text B2B Marketing Video Marketing Retail Marketing Outsourcing Broadcast Direct Response Personas Dave Freeman Personalization Student Acquisition Mystery Shopper Audit Marketing Creative PPC Ads Marketing Collateral Customer Service Marketing Planning CRM Lifelong Learning Post-traditional Students Online Marketing Social Media Sales Pipeline Generation Z Data-Driven Marketing Email Customer Retention eCommerce Product Development Thank you page Multi Channel Marketing Marketing Management Student Recruitment Lead Generation Data Analytics retail Marketing Assessment CMO Market Testing Content Marketing Enrollment Management College Recruitment Social Media Direct Response Marketing Product Marketing Channels Marketing Strategy Competitive Intelligence Marketing Automation Market Intelligence Email Marketing Market Opportunity Assessment Strategic Planning Student Recruiting Campaign Market Segmentation Setting Goals Media Buying Revenue Marketing Technology Lead Management Website Design College Retention SEM Affiliate Marketing Market Analysis Marketing Promotions Inbound Marketing Offer Development Marketing Audit B2C Marketing Competitive Analysis Process Mapping Content Markteing Differentiation Lead Nurturing Higher Education Digital Marketing Call Center Adult Student Retention DR Radio eCommerce Marketing Tools Adtech Marketing Research Campaign Planning earned media Webinar Nurturing Martech Event Marketing A/B Testing Student Nurturing Marketing Media Targeting & Segmentation Product Development

Blog Search

Bring Programmatic Adv In House? Yes? No?

The things you should consider if you are considering programmatic advertising buying in house.
Bringing media buying in house is part of the overall discussion on whether or you should bring your entire marketing agency needs in house. There are pluses and minuses… https://www.dwsassociates.com/blog/2017/bring-programmatic-adv-house-yes-no/

Pros & Cons of In House Agency

Do you or don't bring your advertising / creative agency in house? A lot of stuff in the press about this one in light of the recent problems that Pepsi experienced. I frankly wouldn't blame it on the agency being in house. Could just have as easily ha…
The pros and cons of running an in house agency - I have done both and there are plenty of benefits to bringing it in house, but to be successful you have to hire the right… https://www.dwsassociates.com/blog/2017/pros-cons-house-agency/

Is Your Brand Safe?

Brand safety, meaning having control over where your brand advertising is appearing has become a major issue that didn't exist before the digital media revolution. Now marketers are struggling with how to best leverage their ad dollars and at the same ti…
Over the past several months the brand safety issue has garnered more and more attention in the media, with more and more brands pulling their digital advertising spend from such… https://www.dwsassociates.com/blog/2017/your-brand-safe/

Tips for Great Direct Response Radio

Useful tips and recommendations for getting the most out of your direct response advertising in radio broadcasting.
Radio can be an effective medium for generating leads and sales for both B2B and B2C businesses. But, to get the most of the medium and your direct response advertising, keep… https://www.dwsassociates.com/blog/2017/tips-great-direct-response-radio/

What Is The Best Marketing Channel?

The answer to this question ultimately depends on how your buyers and buyer influencers consume information. And that depends on who your target customer is, because not all consumers get their information for making purchasing decisions from the same med…
What are the best promotional tools, media and channels for marketing our products and services? The answer to this question ultimately depends on how your buyers and buyer… https://www.dwsassociates.com/blog/2016/04/what-best-marketing-channel/