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Email Event Marketing Offer Development Consumer Catalogs Webinar Marketing Student Enrollments Personalization On Demand Marketing Retailing Competitive Intelligence Direct Response Marketing Product Student Acquisition Student Nurturing A/B Testing Sales Pipeline Competitive Analysis Marketing Tools Marketing Communications Marcom Student Recruiting Campaign College Recruitment Marketing Audit Gen Z Data-Driven Marketing Generation Z Social Media Marketing Marketing Automation New Program Development Lead Nurturing eCommerce Student Recruitment Marketing Media Martech Social Media Strategic Market Planning Advertising Adult Student Recruitment Market Segmentation Target Market Retail Marketing Integrated Marketing Communications Segmentation Student Success B2C Marketing paid media Web Forms Lifelong Learning Marketing Technology Customer Acquisition DR Radio Dave Freeman Customer Retention retail Search Engine Marketing Customer Acquistion Affiliate Marketing Business Development Digital Marketing Marketing Promotions Marketing Assessment earned media Market Intelligence Email Marketing Predictive Modeling Targeting & Segmentation Direct Marketing SMS Text eCommerce Product Development Merchandising Lead Management Direct Mail PPC Ads Key Metrics Creative Differentiation Marketing Connection Post-traditional Students influencer marketing Adwords Direct Response Media Buying Outsourcing Omni Channel Marketing Customer Service Business Catalogs Video Marketing Sales Marketing Research Marketing Management Cataloging Data Analytics Profits Setting Goals Database Marketing Campaign Planning Higher Education Inbound Marketing Process Mapping CMO Adult Students Target Marketing Selling Personas Market Planning Demand Generation Millennial Marketing Thank you page Higher Education Marketing Student Retention Direct Response Email Adtech Marketing Channels Strategic Planning Content Markteing Lead Generation B2B Marketing Market Research Market Planning Process Student Satisfaction Market Analysis Marketing Analytics Market Testing Sales Management Product Development DWS Associates Marketing Social Media Blog Adult Student Retention Marketing Strategy Multi Channel Marketing College Retention Content Marketing Revenue Podcast Assessments Online Marketing Nurturing Catalog Marketing Enrollment Management Broadcast Direct Response CRM SEM Mystery Shopper Audit Telemarketing Marketing Planning Market Opportunity Assessment Call Center Internet Marketing Website Design Mobile Marketing Marketing Collateral

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Adult Students: Thoughts on the Chronicle's Report

Are you seriously trying to recruit adults? And before you answer that question, write down on a piece of paper the services you offer adults that are based on their unique… https://www.dwsassociates.com/blog/2018/adult-students-thoughts-chronicles-report/

Early Results: Adult Student Recruitment Effectiveness Part II of II

(NOTE: The Adult Student Recruitment Effectiveness Self-Assessment is 19 statements in length, and takes less than 10 minutes to complete. And you can receive a free, no… https://www.dwsassociates.com/blog/2017/early-results-adult-student-recruitment-effectiveness-part-ii-ii/

Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments

Pat McGraw, vice president at DWS Associates presents the seven proven techniques for increasing adult student enrollments. You can also download the white paper this webinar… https://www.dwsassociates.com/blog/2017/webinar-7-proven-techniques-increasing-adult-student-enrollments/

Adult Students: Are You Serious or Just Screwing Around?

Just so we’re all on the same page, let me start off with these two excerpts. Once a minority, today “non-traditional” students far outnumber the 18-to-22-year-olds… https://www.dwsassociates.com/blog/2017/adult-students-are-you-serious-or-just-screwing-around/