Blog Search Page

Category List

Tag Cloud

Offer Development Adult Student Recruitment Dave Freeman Mobile Marketing Online Marketing Personalization Lead Nurturing Retailing Direct Response Email Student Acquisition Event Marketing Market Testing B2B Marketing Marketing Automation Lead Generation Marketing Research Data-Driven Marketing Demand Generation Campaign Planning eCommerce Product Development Strategic Market Planning Business Development Direct Mail Marketing Strategy Marketing Assessment PPC Ads Content Markteing Search Engine Marketing Cataloging Adult Students Market Research SMS Text College Recruitment Internet Marketing retail Segmentation Marketing Audit Adwords Social Media Millennial Marketing Marketing Communications College Retention Marketing Planning Advertising Mystery Shopper Audit Direct Response Sales Management Setting Goals Thank you page Marketing Channels DWS Associates Marketing Website Design Lifelong Learning Student Enrollments Profits Assessments Customer Retention Email Post-traditional Students Marketing Media Lead Management Catalog Marketing paid media Target Marketing Call Center earned media Strategic Planning influencer marketing CRM Media Buying Business Catalogs Video Marketing Gen Z Customer Service Social Media Marketing Nurturing Target Market B2C Marketing Sales Market Analysis Blog eCommerce Revenue Direct Marketing Marketing Tools Higher Education Product Development Outsourcing Creative Adtech Marketing Management Consumer Catalogs Omni Channel Marketing Student Nurturing Market Opportunity Assessment Adult Student Retention A/B Testing Customer Acquisition On Demand Marketing Student Satisfaction Webinar Podcast Personas CMO Sales Pipeline Market Planning Process Web Forms Enrollment Management Integrated Marketing Communications Selling Student Retention Marketing Connection SEM Multi Channel Marketing Social Media Broadcast Direct Response Data Analytics Competitive Intelligence Telemarketing DR Radio Key Metrics Marketing Analytics Digital Marketing Inbound Marketing Market Planning Merchandising Content Marketing Differentiation Student Success Email Marketing Competitive Analysis Market Segmentation Customer Acquistion Predictive Modeling Marketing Database Marketing Student Recruiting Campaign Marcom Targeting & Segmentation Marketing Collateral Direct Response Marketing Product Affiliate Marketing Marketing Promotions Martech New Program Development Retail Marketing Higher Education Marketing Marketing Technology Market Intelligence Student Recruitment Process Mapping Generation Z

Blog Search

How Direct Makes Digital Better

Digital is a new channel and it's the ultimate direct response marketing channel.
I have yet to figure out why people automatically regard direct marketing as mail order when we as direct marketers have used a range of media (channels) from mail to… https://www.dwsassociates.com/blog/2018/age-digital-direct-marketing-ecommerce/

Successful Product Development

Successful product development and merchandising for eCommerce, Catalog and other direct response channels requires a different approach than brick & mortar merchandising and product development. Learn what makes a product sold via the direct channel a w…
Despite the hype about the domination of eCommerce over retail brick and mortar, the fact is that eCommerce, the act of selling directly to the buyer, still constitutes less… https://www.dwsassociates.com/blog/2018/ecommerce-direct-response-product-development/

The Offer - How To Make One They Can't Refuse

The direct response offer is the 2nd most important factor, behind targeting the right audience, in getting potential buyers of your product / service to engage with you, act, and eventually make a purchase.
The all-important direct response marketing offer – the thing that gets John and Mary’s attention and makes them respond to your content or advertisement, either to buy, get… https://www.dwsassociates.com/blog/2018/offer-make-one-they-cant-refuse/

Do You Know What Your Competition Is Doing?

If the answer is “no,” then don’t bother to read further. I’m clearly not going to convince you of otherwise, so don’t waste your time. A lot of lip service is paid to competitive intelligence (CI), but my experience is that when it comes right down to i…
A lot of lip service is paid to competitive intelligence (CI), but my experience is that when it comes right down to it, many organizations “talk the talk,” but don’t “walk… https://www.dwsassociates.com/blog/2018/do-you-know-what-your-competition-doing/

Questions That You Need To Answer

NOTE: Please click on the image above to open in a new tab - it makes it easier to read the details. When we get called in to help a college that has been struggling… https://www.dwsassociates.com/blog/2018/questions-you-need-answer/

How's your marketing?

Evaluate your organization's marketing performance on 25 key factors to determine how you're doing. The tool will help you identify your strengths and weaknesses and give you an overall score.
How's your marketing doing? There are a lot of ways to answer that question, with the quickest and simplest being, are you meeting or exceeding your sales and profit goals… https://www.dwsassociates.com/blog/2018/hows-your-marketing/

2018 Lead Generation & Recruitment Predictions & Tips

Back in 2016, I wrote ‘Student Retention Tips for 2016’ that still garners a great deal of interest and discussion – so for 2018 I wanted to focus on lead generation and… https://www.dwsassociates.com/blog/2018/2018-lead-generation-recruitment-predictions-tips/

The hidden cost of selling direct – the returns game

The downside of selling direct to the consumer via eCommmerce and dealing with the costs of customer returns.
Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce companies and retailers wanting to sell direct, need to keep… https://www.dwsassociates.com/blog/2018/hidden-cost-selling-direct-returns-game/