Blog Search Page

Category List

Tag Cloud

Thank you page Business Development earned media Setting Goals Marketing Assessment College Retention Market Testing Marketing Tools retail Market Intelligence eCommerce Email Marketing Strategy Direct Response Email Outsourcing Affiliate Marketing Higher Education Market Planning Email Marketing Student Enrollments Content Marketing Differentiation Video Marketing Marketing Technology Marketing Management Gen Z Personas Lead Management Media Buying Process Mapping SEM Webinar Marketing Research Enrollment Management Direct Response Marketing Automation SMS Text Sales Pipeline Marketing Channels Marketing Planning Student Success Website Design Telemarketing Broadcast Direct Response Inbound Marketing Demand Generation Target Market Social Media Product Development Retail Marketing Customer Service PPC Ads Mystery Shopper Audit Student Nurturing Nurturing Targeting & Segmentation Profits Adwords Web Forms Marketing Millennial Marketing Market Research Marketing Analytics B2C Marketing Call Center Retailing Adult Students Dave Freeman Generation Z influencer marketing eCommerce Product Development Consumer Catalogs Direct Response Marketing Product A/B Testing Marketing Connection Adult Student Retention Marketing Media Data Analytics Omni Channel Marketing Market Segmentation Strategic Planning Student Satisfaction Direct Marketing On Demand Marketing Creative Marketing Audit Internet Marketing B2B Marketing Marketing Promotions Segmentation Online Marketing Content Markteing Revenue Blog Student Retention CMO Sales Management Customer Retention Marketing Collateral Customer Acquisition Social Media Marketing Martech Lifelong Learning Competitive Analysis Post-traditional Students Key Metrics Student Recruitment Marketing Communications Adult Student Recruitment Social Media Business Catalogs CRM Merchandising DR Radio Market Planning Process Student Acquisition Adtech Lead Nurturing Sales Digital Marketing Multi Channel Marketing Student Recruiting Campaign Direct Mail Competitive Intelligence New Program Development Search Engine Marketing Data-Driven Marketing Customer Acquistion Target Marketing College Recruitment Personalization Offer Development Database Marketing Lead Generation Market Opportunity Assessment Event Marketing Cataloging Catalog Marketing Podcast Higher Education Marketing Advertising Market Analysis Predictive Modeling Mobile Marketing Marcom Assessments Integrated Marketing Communications paid media Selling Campaign Planning DWS Associates Marketing Strategic Market Planning

Blog Search

How Direct Makes Digital Better

Digital is a new channel and it's the ultimate direct response marketing channel.
I have yet to figure out why people automatically regard direct marketing as mail order when we as direct marketers have used a range of media (channels) from mail to… https://www.dwsassociates.com/blog/2018/01/age-digital-direct-marketing-ecommerce/

Successful Product Development

Successful product development and merchandising for eCommerce, Catalog and other direct response channels requires a different approach than brick & mortar merchandising and product development. Learn what makes a product sold via the direct channel a w…
Despite the hype about the domination of eCommerce over retail brick and mortar, the fact is that eCommerce, the act of selling directly to the buyer, still constitutes less… https://www.dwsassociates.com/blog/2018/01/ecommerce-direct-response-product-development/

The Offer - How To Make One They Can't Refuse

The direct response offer is the 2nd most important factor, behind targeting the right audience, in getting potential buyers of your product / service to engage with you, act, and eventually make a purchase.
The all-important direct response marketing offer – the thing that gets John and Mary’s attention and makes them respond to your content or advertisement, either to buy, get… https://www.dwsassociates.com/blog/2018/01/offer-make-one-they-cant-refuse/

Do You Know What Your Competition Is Doing?

If the answer is “no,” then don’t bother to read further. I’m clearly not going to convince you of otherwise, so don’t waste your time. A lot of lip service is paid to competitive intelligence (CI), but my experience is that when it comes right down to i…
A lot of lip service is paid to competitive intelligence (CI), but my experience is that when it comes right down to it, many organizations “talk the talk,” but don’t “walk… https://www.dwsassociates.com/blog/2018/01/do-you-know-what-your-competition-doing/

Questions That You Need To Answer

NOTE: Please click on the image above to open in a new tab - it makes it easier to read the details. When we get called in to help a college that has been struggling… https://www.dwsassociates.com/blog/2018/01/questions-you-need-answer/

How's your marketing?

Evaluate your organization's marketing performance on 25 key factors to determine how you're doing. The tool will help you identify your strengths and weaknesses and give you an overall score.
How's your marketing doing? There are a lot of ways to answer that question, with the quickest and simplest being, are you meeting or exceeding your sales and profit goals… https://www.dwsassociates.com/blog/2018/01/hows-your-marketing/

2018 Lead Generation & Recruitment Predictions & Tips

Back in 2016, I wrote ‘Student Retention Tips for 2016’ that still garners a great deal of interest and discussion – so for 2018 I wanted to focus on lead generation and… https://www.dwsassociates.com/blog/2018/01/2018-lead-generation-recruitment-predictions-tips/

The hidden cost of selling direct – the returns game

The downside of selling direct to the consumer via eCommmerce and dealing with the costs of customer returns.
Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce companies and retailers wanting to sell direct, need to keep… https://www.dwsassociates.com/blog/2018/01/hidden-cost-selling-direct-returns-game/

Category List

Tag List

Tag Cloud

Archive

2014

2016

2017

2018

2019