Blog Search Page

Category List

Tag Cloud

Marketing Strategy College Recruitment On Demand Marketing Adult Student Recruitment Email Marketing Revenue Content Markteing paid media Market Planning Student Recruiting Campaign Affiliate Marketing Creative A/B Testing Student Nurturing SMS Text Marketing Technology Marketing Research CRM B2C Marketing retail Blog Data Analytics Web Forms Student Recruitment Mobile Marketing Data-Driven Marketing Multi Channel Marketing Millennial Marketing Marketing Automation Lead Nurturing SEM Personas Offer Development Thank you page Direct Marketing Market Planning Process Customer Service DR Radio Marketing Management Lead Generation Higher Education Customer Retention Inbound Marketing Marketing Channels Direct Mail Campaign Planning eCommerce Product Development Predictive Modeling Internet Marketing Marketing Website Design Sales Management Student Satisfaction Marketing Audit Competitive Analysis Student Enrollments Adtech Business Catalogs Target Market Call Center Marketing Assessment Email College Retention Retail Marketing Merchandising Webinar Cataloging Adult Student Retention influencer marketing Advertising Process Mapping Product Development Market Opportunity Assessment Martech Social Media Marketing Market Intelligence Student Success Market Analysis Generation Z Telemarketing Integrated Marketing Communications Video Marketing Customer Acquisition Gen Z Direct Response Email Business Development Broadcast Direct Response Marketing Tools Marketing Collateral Adwords earned media Marketing Media Enrollment Management Strategic Market Planning Omni Channel Marketing Content Marketing Podcast Student Retention eCommerce B2B Marketing Target Marketing DWS Associates Marketing Demand Generation Higher Education Marketing Key Metrics Marketing Analytics Marketing Planning Consumer Catalogs Digital Marketing Setting Goals Competitive Intelligence Adult Students Event Marketing Lead Management Targeting & Segmentation Student Acquisition Catalog Marketing Outsourcing Dave Freeman Online Marketing Strategic Planning Profits Lifelong Learning Sales Marcom Market Testing Marketing Connection Retailing CMO Direct Response Mystery Shopper Audit Media Buying Sales Pipeline Marketing Promotions PPC Ads Social Media Differentiation Segmentation Social Media Nurturing Post-traditional Students Market Research New Program Development Database Marketing Assessments Personalization Selling Marketing Communications Search Engine Marketing Market Segmentation Customer Acquistion Direct Response Marketing Product

Blog Search

Is Affiliate Marketing for Your Business?

Many marketers still haven’t discovered the value and secret of affiliate marketing...Let’s not jump off the deep end here. Affiliate marketing is not new, it’s been around longer than the Internet, a lot longer. And, for sure, the digital world did not i…
Many marketers still haven’t discovered the value and secret of affiliate marketing...Let’s not jump off the deep end here. Affiliate marketing is not new, it’s been around… https://www.dwsassociates.com/blog/2017/04/affiliate-marketing-your-business/

Pros & Cons of In House Agency

Do you or don't bring your advertising / creative agency in house? A lot of stuff in the press about this one in light of the recent problems that Pepsi experienced. I frankly wouldn't blame it on the agency being in house. Could just have as easily ha…
The pros and cons of running an in house agency - I have done both and there are plenty of benefits to bringing it in house, but to be successful you have to hire the right… https://www.dwsassociates.com/blog/2017/04/pros-cons-house-agency/

Retail is Not Dead!

Retail is anything but dead and people need to understand what is happening and if they are a retailer what they need to do to grow and survive.
Retail is not dead! You betcha as they say in Minnesota. The retail store is not dead by any stretch of the imagination and even though this article pushes digital integration… https://www.dwsassociates.com/blog/2017/04/retail-not-dead/

Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments

Pat McGraw, vice president at DWS Associates presents the seven proven techniques for increasing adult student enrollments. You can also download the white paper this webinar… https://www.dwsassociates.com/blog/2017/04/webinar-7-proven-techniques-increasing-adult-student-enrollments/

False Victories

I recall sitting in a rather tense meeting with a “management” team, discussing where things had gone wrong (read: who’s to blame). We had some metrics of varying degrees of… https://www.dwsassociates.com/blog/2017/04/false-victories/

Event Marketing for Adult Enrollments

When it comes to adult students, event marketing requires a very different approach than events targeting traditional students. Learn best practices and practical tips for… https://www.dwsassociates.com/blog/2017/04/event-marketing-adult-enrollments/

Ask Questions

We're pleased to announce the start of our Marketing Minute podcast. The idea is to share something of practical value with you in as little time as possible. (The goal is under… https://www.dwsassociates.com/blog/2017/04/ask-questions/

Is Your Brand Safe?

Brand safety, meaning having control over where your brand advertising is appearing has become a major issue that didn't exist before the digital media revolution. Now marketers are struggling with how to best leverage their ad dollars and at the same ti…
Over the past several months the brand safety issue has garnered more and more attention in the media, with more and more brands pulling their digital advertising spend from such… https://www.dwsassociates.com/blog/2017/04/your-brand-safe/

Adult Students: Are You Serious or Just Screwing Around?

Just so we’re all on the same page, let me start off with these two excerpts. Once a minority, today “non-traditional” students far outnumber the 18-to-22-year-olds… https://www.dwsassociates.com/blog/2017/04/adult-students-are-you-serious-or-just-screwing-around/

Why You’re Not Answering Their Questions

When we are effectively delivering the right information with the right offer to the right person at the right time via the right channel, we’re going to see enrollments… https://www.dwsassociates.com/blog/2017/04/why-youre-not-answering-their-questions/

Category List

Tag List