Blog Search Page

Category List

Tag Cloud

Adult Students Adwords earned media Student Retention Internet Marketing Merchandising Profits Market Testing Predictive Modeling Advertising Marketing Assessment Multi Channel Marketing CRM Website Design Web Forms Student Enrollments Social Media Marketing Customer Acquisition paid media Data-Driven Marketing Personas Campaign Planning Sales Management Strategic Planning Adult Student Recruitment retail Sales Business Development Process Mapping Student Acquisition Post-traditional Students Creative Social Media Differentiation Higher Education Marketing Target Market A/B Testing DWS Associates Marketing Broadcast Direct Response Segmentation On Demand Marketing Marketing Tools Telemarketing Email Cataloging Selling Student Recruiting Campaign Student Satisfaction Demand Generation Digital Marketing DR Radio Marketing Research Marketing Strategy PPC Ads Direct Response Email eCommerce Video Marketing Market Intelligence Blog Revenue Affiliate Marketing Market Opportunity Assessment Integrated Marketing Communications Marketing Media Database Marketing Competitive Intelligence Direct Mail Customer Retention Adtech Enrollment Management Customer Acquistion Call Center Customer Service Adult Student Retention Mobile Marketing SEM B2B Marketing Marketing Connection Marcom Catalog Marketing Marketing Collateral Setting Goals Lifelong Learning Sales Pipeline Retailing Search Engine Marketing Student Success Marketing Communications Gen Z Product Development Student Nurturing Retail Marketing Key Metrics Market Research Event Marketing Marketing Audit Direct Response Marketing Product Consumer Catalogs Personalization Martech Data Analytics Target Marketing Business Catalogs Millennial Marketing Online Marketing Media Buying Lead Management Social Media Marketing Automation Webinar Competitive Analysis Marketing Management Marketing Technology Nurturing Podcast New Program Development Direct Response Market Planning eCommerce Product Development Marketing Analytics B2C Marketing Content Marketing influencer marketing Inbound Marketing Content Markteing Mystery Shopper Audit Thank you page Lead Nurturing Email Marketing Strategic Market Planning Marketing Promotions Assessments Targeting & Segmentation College Recruitment Lead Generation Marketing Higher Education Dave Freeman SMS Text Marketing Planning CMO College Retention Marketing Channels Market Analysis Market Planning Process Direct Marketing Student Recruitment Offer Development Omni Channel Marketing Outsourcing Generation Z Market Segmentation

Blog Search

Content Marketing for Higher Education Recruitment and Retention

How can content marketing for higher education recruitment and retention increase enrollments? Read this to find out.
Note: The following is an excerpt from Content Marketing: Doing it Right (Higher Ed Edition), an ebook written by Dudley Stevenson and Part McGraw. You can download the entire… https://www.dwsassociates.com/blog/2016/10/what-content-marketing/

How Asking the Right Questions Can Increase Enrollments

Asking the right questions can help your college increase enrollments – but you also need to have an effective process for capturing the answers, analyzing them and determining how best to put that insight to use.
photo: thedailyenglishshow.com Asking the right questions can help your college increase enrollments – but you also need to have an effective process for capturing the… https://www.dwsassociates.com/blog/2016/10/how-asking-right-questions-can-increase-enrollments/

Too Much Content Too Much Waste

Too much content? How do you know if you're producing too much content and, basically wasting resources? Here's some tips on how to answer the question.
A while back, I was having coffee with the CMO of a mid-size professional services firm on the East Coast. We were talking about how marketing has changed...and… https://www.dwsassociates.com/blog/2016/10/too-much-content-too-much-waste/

Your Email Metrics Are Wrong

Your email metrics are wrong - so how do you know email is working? Hint: You don't unless you are tracking something you see -like sales.
Data is an important piece of what's needed to gain knowledge, insight, wisdom...what you need to identify opportunities for improvement and potential solutions that will turn… https://www.dwsassociates.com/blog/2016/10/your-email-metrics-are-wrong/

How You Can Enroll More Non-Traditional Students

How can you enroll more non-traditional students - the first tip is to do a better job of understanding of who they are, what they want, need, expect and perceive. And the other tips help you use that insight to drive enrollments!
How can you enroll more non-traditional students - the Tip #1 is to do a better job of understanding of who they are, what they want, need, expect and perceive. I say that… https://www.dwsassociates.com/blog/2016/10/how-you-can-enroll-more-non-traditional-students/