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Video Content Marketing: Tips for Greater Success

This article gives you tips on creating better video content for more successful marketing programs.
Video content marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs…. Who is your audience? What do… https://www.dwsassociates.com/blog/2016/09/video-content-marketing-tips-greater-success1/

Digital Metrics: How Much is Real & How Much is Bullshit?

The controversy over digital data quality and metrics continues full-bore this week over the quality of data being pitched as what we marketers should be using to measure and evaluate the success of our marketing programs/activities. And, it continues to…
Our jobs as marketers isn't getting any easier and the digital revolution was supposed to make it so. But, as we analyze the results of our digital marketing activities, we… https://www.dwsassociates.com/blog/2016/09/digital-metrics-how-much-real-how-much-bullshit/

The Details Are in the Plans

The details are in the plans - the strategic plans and the go-to-market plans. But many stay away from plans because they think they prevent them from responding to opportunities that come up. Wrong!
The details are in the plans. But many are opting out of plans because "...it prevents us from responding to opportunities that pop up..." Wrong! Strategic Plans Are Not… https://www.dwsassociates.com/blog/2016/09/details-are-plans/

Video Marketing: Tips for Greater Success

Video marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs….
Video marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs…. Who is your audience? What do you what to… https://www.dwsassociates.com/blog/2016/09/video-content-marketing-tips-greater-success/

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower once said
Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower… https://www.dwsassociates.com/blog/2016/09/why-facilitated-strategic-planning-workshops-are-most-effective-your-college/

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