Blog Search Page

Category List

Tag Cloud

Sales Pipeline DWS Associates Marketing Customer Acquisition Revenue Predictive Modeling CMO Marketing Technology Marketing Connection Marketing Promotions Thank you page Market Segmentation Marketing Collateral eCommerce Product Development CRM Marketing Direct Response Social Media Customer Retention Social Media Marketing Target Market Direct Response Email Email Marketing Advertising Merchandising Competitive Analysis Inbound Marketing Student Recruiting Campaign Offer Development Mobile Marketing PPC Ads Marketing Channels Market Analysis Adult Students DR Radio B2C Marketing Media Buying Creative Content Markteing Business Catalogs Targeting & Segmentation Website Design Content Marketing Market Research Sales Management Martech Blog Customer Service Retail Marketing paid media Higher Education Marketing Web Forms Millennial Marketing Integrated Marketing Communications Adtech Personalization Student Recruitment retail Strategic Market Planning Dave Freeman Student Retention Adwords Student Nurturing Consumer Catalogs Strategic Planning Student Success Generation Z Product Development Marketing Assessment College Recruitment Retailing Customer Acquistion SEM Student Acquisition Nurturing Gen Z Key Metrics Webinar Profits Marketing Audit Adult Student Retention Podcast Segmentation Mystery Shopper Audit Direct Marketing earned media Marketing Media Demand Generation Marketing Tools Assessments Differentiation Online Marketing Target Marketing Market Intelligence Outsourcing Marketing Automation Market Planning Marketing Analytics Student Satisfaction Multi Channel Marketing On Demand Marketing Marketing Planning eCommerce Marketing Strategy Search Engine Marketing SMS Text Sales Social Media Campaign Planning Telemarketing Marketing Communications Process Mapping College Retention Lifelong Learning A/B Testing Event Marketing Adult Student Recruitment Market Planning Process Business Development Personas Data Analytics Data-Driven Marketing New Program Development Market Opportunity Assessment Marketing Management Student Enrollments B2B Marketing Enrollment Management Digital Marketing Post-traditional Students Catalog Marketing Omni Channel Marketing Cataloging Marketing Research Marcom Competitive Intelligence Lead Management Call Center Direct Response Marketing Product Internet Marketing Market Testing Database Marketing Broadcast Direct Response Lead Generation influencer marketing Direct Mail Lead Nurturing Video Marketing Selling Setting Goals Affiliate Marketing Higher Education Email

Blog Search

Video Content Marketing: Tips for Greater Success

This article gives you tips on creating better video content for more successful marketing programs.
Video content marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs…. Who is your audience? What do… https://www.dwsassociates.com/blog/2016/09/video-content-marketing-tips-greater-success1/

Digital Metrics: How Much is Real & How Much is Bullshit?

The controversy over digital data quality and metrics continues full-bore this week over the quality of data being pitched as what we marketers should be using to measure and evaluate the success of our marketing programs/activities. And, it continues to…
Our jobs as marketers isn't getting any easier and the digital revolution was supposed to make it so. But, as we analyze the results of our digital marketing activities, we… https://www.dwsassociates.com/blog/2016/09/digital-metrics-how-much-real-how-much-bullshit/

The Details Are in the Plans

The details are in the plans - the strategic plans and the go-to-market plans. But many stay away from plans because they think they prevent them from responding to opportunities that come up. Wrong!
The details are in the plans. But many are opting out of plans because "...it prevents us from responding to opportunities that pop up..." Wrong! Strategic Plans Are Not… https://www.dwsassociates.com/blog/2016/09/details-are-plans/

Video Marketing: Tips for Greater Success

Video marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs….
Video marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs…. Who is your audience? What do you what to… https://www.dwsassociates.com/blog/2016/09/video-content-marketing-tips-greater-success/

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower once said
Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower… https://www.dwsassociates.com/blog/2016/09/why-facilitated-strategic-planning-workshops-are-most-effective-your-college/

Category List

Tag List

Tag Cloud

Archive

2015

2016

2017

2018

2019