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Higher Ed Newsletter Archive

Higher Education Newsletters Click to Subscribe to Higher Ed Marketing Newsletter 12/23/2016 Happy Holiday Gift 12/6/2016 Most Popular eBooks & White Papers of 2016 11/29/2016… https://www.dwsassociates.com/about-us/highered-newsletter-archives/

B2B/B2C/Retail Newsletter Archive

B2B/B2C/eCommece, Retail & Catalog Newsletters Click to Subscribe to B2B / B2C Marketing Newsletter 10/05/2018 [White Paper + Checklist] How many leads do you need to keep your… https://www.dwsassociates.com/about-us/b2bb2c-newsletter-archive/

Facebook Live for Student Recruitment

UPDATE: According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live...
UPDATE: According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live. To… https://www.dwsassociates.com/blog/2016/08/facebook-live-student-recruitment/

You Can't Recruit & Retain if You Don't Know Your Audience

Know you audience! A fundamental element in successful student recruitment and retention. Yet we continue to hear the following statement oh so often…
Know you audience! A fundamental element in successful student recruitment and retention. Yet we continue to hear the following statement oh so often… “We’re struggling to… https://www.dwsassociates.com/blog/2016/08/you-cant-recruit-retain-if-you-dont-know-your-audience/

Your Trouble With Adwords

In higher education, a great deal of the student recruitment budget is invested in AdWords – so here are a few tips we would like to offer up in response to the most common problems. (And just to toot our own horn …our clients typically see a 10% increas…
In higher education, a great deal of the student recruitment budget is invested in AdWords – so here are a few tips we would like to offer up in response to the most common… https://www.dwsassociates.com/blog/2016/08/your-trouble-adwords/

Direct Response Print Advertising

White Paper - Direct Response Print Advertising While the business to business sector of print magazine publishing continues to decline, the consumer side is alive and well and… https://www.dwsassociates.com/reference-center/white-papers/white-papers/direct-response-advertising/

Catalog Review Checklist

Reviewing Your Catalog for Success An important step in developing and executing a successful catalog is constantly reviewing the elements that affect its success. Use this… https://www.dwsassociates.com/reference-center/catalog-marketing-ecommerce-retail/catalog-review-checklist/

Catalog Design

Catalog Design A catalog should have a unique concept and point of view that reinforced throughout the catalog. At the most fundamental level, the presentation should answer the… https://www.dwsassociates.com/reference-center/catalog-marketing-ecommerce-retail/catalog-design/

Catalog Creative Strategy

Catalog Creative It is not creative unless it sells. Above all the design must facilitate and help generate sales. The marketing, merchandising and creative teams must work… https://www.dwsassociates.com/reference-center/catalog-marketing-ecommerce-retail/catalog-creative-strategy/

Catalog eCommerce Business Audit Overview

The following is the list of topics that need to be addressed along with the time normally spent on each aspect of the review. (The timeframes given are typical examples.… https://www.dwsassociates.com/marketing-tools/multi-channel-marketing-tools/catalog-ecommerce-business-audit-overview/

Catalog Merchandising

Catalog Merchandising The primary reason for failure in catalog marketing is the lack of a coherent merchandising strategy. Marketers new to catalog marketing should also… https://www.dwsassociates.com/reference-center/catalog-marketing-ecommerce-retail/catalog-merchandising/

Catalog Marketing Overview

Catalog Marketing Overview Catalogs are not dead, either for consumer or business to business marketing. Since the birth of e-Commerce, digital marketers have been prophesying… https://www.dwsassociates.com/reference-center/catalog-marketing-ecommerce-retail/catalog-marketing/

How to Make Significant Improvements to Student Recruitment Results

Our Mystery Shopper Audit has helped us – and close to 100 colleges – identify practical ways to improve student recruitment results. Here are the most common and effective…
Our Mystery Shopper Audit has helped us – and close to 100 colleges – identify practical ways to improve student recruitment results. Here are the most common and effective…… https://www.dwsassociates.com/blog/2016/08/how-make-significant-improvements-student-recruitment-results/

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