DWS Associates Marketing Solutions

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Student Retention Self Assessment

Student Retention Self Assessment The student retention self assessment allows you to quickly, efficiently identify strengths and weaknesses in your student retention strategies,… https://www.dwsassociates.com/marketingsales-tools/higher-education-marketing-2/student-retention-self-assessment/

Student Recruitment Self Assessment

Suggested Reading Student Recruitment Process Audit Student Recruitment Self-Assessment This student recruitment self-assessment allows you to quickly gain insight into your… https://www.dwsassociates.com/marketingsales-tools/higher-education-marketing-2/student-recruitment-self-assessment/

Direct Marketing Analytics

eBook - Direct Marketing Analytics...ROI & More This eBook presents an overview of direct marketing analytics and the primary analytical tools used to develop direct marketing… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/direct-marketing-analytics/

Common Social Media Challenges and Solutions

Social media can be a challenge for any organization – but for many colleges, social media is a challenge because you have extremely limited resources and an incredibly large demand placed on top of those resources. Here are some ways to overcome those c…
Social media can be a challenge for any organization – but for many colleges, social media is a challenge because you have extremely limited resources and an incredibly large… https://www.dwsassociates.com/blog/2016/04/common-social-media-challenges-and-solutions/

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower once said
Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity.  As Eisenhower… https://www.dwsassociates.com/blog/2016/04/why-facilitated-strategic-planning-workshops-are-most-effective-your-college/

Competitive Intelligence Services

Take the Competitive Intelligence Assessment - How's Your Organization Doing? Find out how you're doing before you access our marketing intelligence and competitive analysis… https://www.dwsassociates.com/marketing-services/competitive-intelligence-service/

Data Analytics Improve Enrollment Performance

How is your college using data analytics to improve enrollment performance?
How is your college using data analytics to improve enrollment performance? Data collection around student performance has exploded in recent years, and many schools have… https://www.dwsassociates.com/blog/2016/04/data-analytics-improve-enrollment-performance/

Customer Retention Program Audit Service

Customer Retention Program Audit The Retention Process Audit will provide the client with a go-to-market action plan that leverages the organization’s resources and strengths in… https://www.dwsassociates.com/marketing-services/strategic-marketing-services/customer-retention-planning-service/customer-retention-program-audit-service/

Strategic Marketing Plan Development Services

Request Information Student Recruitment Process Audit The Recruitment Process Audit will provide the client with a go-to-market action plan that leverages the institution’s… https://www.dwsassociates.com/marketing-services/strategic-marketing-services/marketing-plan-development-service/

Customer Acquisition Program Audit Service

Request Information Student Recruitment Process Audit The Recruitment Process Audit will provide the client with a go-to-market action plan that leverages the institution’s… https://www.dwsassociates.com/marketing-services/strategic-marketing-services/customer-acquisition-planning-service/customer-acquisition-program-audit-service/

Direct Mail Advertising

eBook - Direct Mail Advertising...Things You Need to Know to Make It Work Direct mail is not dead!  In fact, it's still a very powerful tool for some products and services… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/direct-mail-advertising/

8 1/2 Common Errors in the Student Recruitment Process

A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in the student recruitment process. Here’s what we came up with – let us know …
A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in… https://www.dwsassociates.com/blog/2016/04/8-12-common-errors-student-recruitment-process/

Do You Need a Marketing Plan?

A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in promotional channels and hope the customers find you. If you have the righ…
A lot of people are saying that you don’t need a marketing plan today.  Things are moving too fast.  You don’t have time to plan.  You should just throw as much as possible up in… https://www.dwsassociates.com/blog/2016/04/do-you-need-marketing-plan/

Marketing Connection Signup

Benefits of Marketing Connection Membership Marketing Connection Newsletter with up to date coverage and review of marketing topics of interest to keep you knowledgeable and… https://www.dwsassociates.com/contact/marketing-connection-signup/

Social Media ROI Calculator - Multi Media Campaign

Request Information Social Media ROI Breakeven Calculator - Multi Media Campaign This calculator allows you to compute the breakeven and ROI for an entire social media marketing… https://www.dwsassociates.com/marketingsales-tools/marcom/e-marketing/calculators/social-marketing-campaign-roi-calculator/

Customer Retention / Loyalty Workshop

Request Information Student Retention Planning Workshop The Student Retention Planning Workshop focuses solely on student retention strategies during a hands-on 2 to 2 1/2 day… https://www.dwsassociates.com/workshops/customer-retention-loyalty-workshop/

Customer Acquisition Workshop

Request Information New Student Recruitment Planning Workshop The New Student Recruitment Planning Workshop focuses solely on new student recruitment strategies for current and… https://www.dwsassociates.com/workshops/customer-acquisition-workshop/

What Is The Best Marketing Channel?

The answer to this question ultimately depends on how your buyers and buyer influencers consume information. And that depends on who your target customer is, because not all consumers get their information for making purchasing decisions from the same med…
What are the best promotional tools, media and channels for marketing our products and services? The answer to this question ultimately depends on how your buyers and buyer… https://www.dwsassociates.com/blog/2016/04/what-best-marketing-channel/

Direct Response Creative

Request Information White Paper - Direct Response Creative - Producing Content That Drives Leads and Sales This white paper lays out the practices and processes that you need to… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/direct-response-creative/

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      • Market Opportunity Assessment: Why You Need One & 5 Key Steps
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      • 49% of retailers name in-store mobile experience a top priority
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      • Smart College Recruitment Targets Wisely Using Segmentation
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      • Discussion: Why Should Your Institution Exist in the 21st Century?
      • Discussion: Should Your College Exist in the 21st Century?
      • Welcome Back: Former Students, Graduates
      • Adult Students: Thoughts on the Chronicle's Report
      • Avalanche of Dreck...Are you part of the problem?
      • Profile of the Average Online Student
      • You Can't Make It Up In Volume
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      • Amazon Losing Billions - You Should Be Scared
      • Comment: Why Most CMOs are Failing
      • Marketing Personalization...Most of It Isn't
      • Amazon's "Try Before You Buy"
      • Are Shoppers Really That Resistant to Self-Checkout?
      • B.A.N.T. May Be Old, But It Still Works
      • All The Martech In The World Won't Make You a Marketer
      • 9 Tips For Writing Effective PPC Ads
      • Blogging: 5 Reasons Why & 5 Tips for Success
      • The 4 Step Welcome Email Series
      • The Lead Management Game - Winning Or Losing?
      • Part 1: Podcasts Should You Start Your Own Podcast?
      • Part 1: Blogs: Should You Start A Blog?
      • 8 Simple Ways to Increase Enrollments
      • PART 2: Podcasts: Develop Your Plan
      • Should You Buy or Generate Your Own Leads?
      • How to Overcome the 3 Reasons Most Miss Their Enrollment Goals
      • Contact Strategy: People Buy From People
      • 2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them
      • Designing and Writing Effective Direct Mail Packages
      • Developing Your Content Marketing Strategy
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      • Influencer Marketing: More Confusion Over Simple Concept
      • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
      • Marketing Planning 101 - Are You?
      • Are CMOs' Jobs in Jeopardy?
      • Lead Flow Planning - Getting It Right
      • Omni Channel or Not? Retail Survival or Not?
      • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
      • Tips for Great Direct Response Radio
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      • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
      • Why They ain’t buying what you’re sellin’
      • New Degree Programs: What You Must Learn from Google, Amazon and Apple
      • Student Recruitment & Retention Goes to the Movies
      • Just Outsource It!
      • Why You’re Not Answering Their Questions
      • Adult Students: Are You Serious or Just Screwing Around?
      • Is Your Brand Safe?
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      • Event Marketing for Adult Enrollments
      • Retail is Not Dead!
      • Pros & Cons of In House Agency
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      • Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
      • False Victories
      • Bring Programmatic Adv In House? Yes? No?
      • Call Attribution Tech - Do you need it?
      • Are you losing sales people?
      • Webinar: Adult Student Retention
      • Is ‘eMail Blindness’ Killing Your Business?
      • Direct Mail Tips for More Effective Student Recruitment
      • Marketers Wake Up...Get Those Phone #s
      • The Secret to Successfully Providing Life-long Learning
      • Higher Ed Marketing Podcast 3: Web Forms
      • Higher Ed Marketing Podcast 4: Thank you page
      • 2 Secrets to Achieving Adult Enrollment Goals
      • Social Worship
      • The Amazon Effect...Are You Ready?
      • Old Ways Don't Open New Doors
      • Early Results: Adult Student Recruitment Effectiveness Part I of II
      • Early Results: Adult Student Recruitment Effectiveness Part II of II
      • Webinar: Competitive Intelligence 101
      • How to Say the Right Thing so More Adults Enroll
      • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • Are You Listening Carefully? Asking the Right Questions?
      • Missing Unrealistic Goals
      • What Are You Putting Into Your Sales Pipeline
      • Competitive Intelligence - What is it? Why do you need it?
      • Yes, You Do Have the Budget
      • Enrollment Opportunity: Under-served Segments
      • Why Colleges Are Failing to Achieve Adult Enrollment Goals
      • 01
      • 02
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
        • Top Benefits You Enjoy From a Mystery Shopper Audit
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
      • Direct Marketing Planning
      • How Many Leads Do Our Sales Executives Need?
      • The Drones Are Coming!
      • Advantages of Direct Marketing
      • Student Retention Tips for 2016
      • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
      • New Study Identifies Opportunities to Improve Student Recruitment
      • 6 Tips to Improve Your College's Content Marketing Performance
      • Lead Flow Planning - Getting It Right
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Archive

2019

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Student Retention Self Assessment

Student Retention Self Assessment The student retention self assessment allows you to quickly, efficiently identify strengths and weaknesses in your student retention strategies,… https://www.dwsassociates.com/marketingsales-tools/higher-education-marketing-2/student-retention-self-assessment/

Student Recruitment Self Assessment

Suggested Reading Student Recruitment Process Audit Student Recruitment Self-Assessment This student recruitment self-assessment allows you to quickly gain insight into your… https://www.dwsassociates.com/marketingsales-tools/higher-education-marketing-2/student-recruitment-self-assessment/

Direct Marketing Analytics

eBook - Direct Marketing Analytics...ROI & More This eBook presents an overview of direct marketing analytics and the primary analytical tools used to develop direct marketing… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/direct-marketing-analytics/

Common Social Media Challenges and Solutions

Social media can be a challenge for any organization – but for many colleges, social media is a challenge because you have extremely limited resources and an incredibly large demand placed on top of those resources. Here are some ways to overcome those c…
Social media can be a challenge for any organization – but for many colleges, social media is a challenge because you have extremely limited resources and an incredibly large… https://www.dwsassociates.com/blog/2016/04/common-social-media-challenges-and-solutions/

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower once said
Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity.  As Eisenhower… https://www.dwsassociates.com/blog/2016/04/why-facilitated-strategic-planning-workshops-are-most-effective-your-college/

Competitive Intelligence Services

Take the Competitive Intelligence Assessment - How's Your Organization Doing? Find out how you're doing before you access our marketing intelligence and competitive analysis… https://www.dwsassociates.com/marketing-services/competitive-intelligence-service/

Data Analytics Improve Enrollment Performance

How is your college using data analytics to improve enrollment performance?
How is your college using data analytics to improve enrollment performance? Data collection around student performance has exploded in recent years, and many schools have… https://www.dwsassociates.com/blog/2016/04/data-analytics-improve-enrollment-performance/

Customer Retention Program Audit Service

Customer Retention Program Audit The Retention Process Audit will provide the client with a go-to-market action plan that leverages the organization’s resources and strengths in… https://www.dwsassociates.com/marketing-services/strategic-marketing-services/customer-retention-planning-service/customer-retention-program-audit-service/

Strategic Marketing Plan Development Services

Request Information Student Recruitment Process Audit The Recruitment Process Audit will provide the client with a go-to-market action plan that leverages the institution’s… https://www.dwsassociates.com/marketing-services/strategic-marketing-services/marketing-plan-development-service/

Customer Acquisition Program Audit Service

Request Information Student Recruitment Process Audit The Recruitment Process Audit will provide the client with a go-to-market action plan that leverages the institution’s… https://www.dwsassociates.com/marketing-services/strategic-marketing-services/customer-acquisition-planning-service/customer-acquisition-program-audit-service/

Direct Mail Advertising

eBook - Direct Mail Advertising...Things You Need to Know to Make It Work Direct mail is not dead!  In fact, it's still a very powerful tool for some products and services… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/direct-mail-advertising/

8 1/2 Common Errors in the Student Recruitment Process

A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in the student recruitment process. Here’s what we came up with – let us know …
A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in… https://www.dwsassociates.com/blog/2016/04/8-12-common-errors-student-recruitment-process/

Do You Need a Marketing Plan?

A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in promotional channels and hope the customers find you. If you have the righ…
A lot of people are saying that you don’t need a marketing plan today.  Things are moving too fast.  You don’t have time to plan.  You should just throw as much as possible up in… https://www.dwsassociates.com/blog/2016/04/do-you-need-marketing-plan/

Marketing Connection Signup

Benefits of Marketing Connection Membership Marketing Connection Newsletter with up to date coverage and review of marketing topics of interest to keep you knowledgeable and… https://www.dwsassociates.com/contact/marketing-connection-signup/

Social Media ROI Calculator - Multi Media Campaign

Request Information Social Media ROI Breakeven Calculator - Multi Media Campaign This calculator allows you to compute the breakeven and ROI for an entire social media marketing… https://www.dwsassociates.com/marketingsales-tools/marcom/e-marketing/calculators/social-marketing-campaign-roi-calculator/

Customer Retention / Loyalty Workshop

Request Information Student Retention Planning Workshop The Student Retention Planning Workshop focuses solely on student retention strategies during a hands-on 2 to 2 1/2 day… https://www.dwsassociates.com/workshops/customer-retention-loyalty-workshop/

Customer Acquisition Workshop

Request Information New Student Recruitment Planning Workshop The New Student Recruitment Planning Workshop focuses solely on new student recruitment strategies for current and… https://www.dwsassociates.com/workshops/customer-acquisition-workshop/

What Is The Best Marketing Channel?

The answer to this question ultimately depends on how your buyers and buyer influencers consume information. And that depends on who your target customer is, because not all consumers get their information for making purchasing decisions from the same med…
What are the best promotional tools, media and channels for marketing our products and services? The answer to this question ultimately depends on how your buyers and buyer… https://www.dwsassociates.com/blog/2016/04/what-best-marketing-channel/

Direct Response Creative

Request Information White Paper - Direct Response Creative - Producing Content That Drives Leads and Sales This white paper lays out the practices and processes that you need to… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/direct-response-creative/

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