Blog Search Page

Category List

Blog Search

Student Retention Self Assessment

Student Retention Self Assessment The student retention self assessment allows you to quickly, efficiently identify strengths and weaknesses in your student retention strategies,… https://www.dwsassociates.com/marketing-tools/higher-education-marketing-2/student-retention-self-assessment/

Student Recruitment Self Assessment

Suggested Reading Student Recruitment Process Audit Student Recruitment Self-Assessment This student recruitment self-assessment allows you to quickly gain insight into your… https://www.dwsassociates.com/marketing-tools/higher-education-marketing-2/student-recruitment-self-assessment/

Direct Marketing Analytics

eBook - Direct Marketing Analytics...ROI & More This eBook presents an overview of direct marketing analytics and the primary analytical tools used to develop direct marketing… https://www.dwsassociates.com/resources-knowledgebase/white-papers/white-papers/direct-marketing-analytics/

Common Social Media Challenges and Solutions

Social media can be a challenge for any organization – but for many colleges, social media is a challenge because you have extremely limited resources and an incredibly large demand placed on top of those resources. Here are some ways to overcome those c…
Social media can be a challenge for any organization – but for many colleges, social media is a challenge because you have extremely limited resources and an incredibly large… https://www.dwsassociates.com/blog/2016/04/common-social-media-challenges-and-solutions/

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower once said
Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower… https://www.dwsassociates.com/blog/2016/04/why-facilitated-strategic-planning-workshops-are-most-effective-your-college/

Competitive Intelligence Services

Competitive Intelligence Services To efficiently and consistently achieve your goals and objectives, you need to have a deep understanding of your competition. Knowing their… https://www.dwsassociates.com/marketing-services/competitive-intelligence-service/

Data Analytics Improve Enrollment Performance

How is your college using data analytics to improve enrollment performance?
How is your college using data analytics to improve enrollment performance? Data collection around student performance has exploded in recent years, and many schools have… https://www.dwsassociates.com/blog/2016/04/data-analytics-improve-enrollment-performance/

Customer Retention Program Audit Service

Customer Retention Program Audit The Retention Process Audit will provide the client with a go-to-market action plan that leverages the organization’s resources and strengths in… https://www.dwsassociates.com/marketing-services/strategic-marketing-services/customer-retention-planning-service/customer-retention-program-audit-service/

Strategic Marketing Plan Development Services

Request Information Student Recruitment Process Audit The Recruitment Process Audit will provide the client with a go-to-market action plan that leverages the institution’s… https://www.dwsassociates.com/marketing-services/strategic-marketing-services/marketing-plan-development-service/

Customer Acquisition Program Audit Service

Direct Mail Advertising

eBook - Direct Mail Advertising...Things You Need to Know to Make It Work Direct mail is not dead! In fact, it's still a very powerful tool for some products and services… https://www.dwsassociates.com/resources-knowledgebase/white-papers/white-papers/direct-mail-advertising/

8 1/2 Common Errors in the Student Recruitment Process

A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in the student recruitment process. Here’s what we came up with – let us know …
A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in… https://www.dwsassociates.com/blog/2016/04/8-12-common-errors-student-recruitment-process/

Do You Need a Marketing Plan?

A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in promotional channels and hope the customers find you. If you have the righ…
A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in… https://www.dwsassociates.com/blog/2016/04/do-you-need-marketing-plan/

Marketing Connection Signup

Benefits of Marketing Connection Membership Marketing Connection Newsletter with up to date coverage and review of marketing topics of interest to keep you knowledgeable and… https://www.dwsassociates.com/contact/marketing-connection-signup/

Social Media ROI Calculator - Multi Media Campaign

Request Information Social Media ROI Breakeven Calculator - Multi Media Campaign This calculator allows you to compute the breakeven and ROI for an entire social media marketing… https://www.dwsassociates.com/marketing-tools/marcom/e-marketing/calculators/social-marketing-campaign-roi-calculator/

Customer Retention / Loyalty Workshop

Request Information Student Retention Planning Workshop The Student Retention Planning Workshop focuses solely on student retention strategies during a hands-on 2 to 2 1/2 day… https://www.dwsassociates.com/workshops/customer-retention-loyalty-workshop/

Customer Acquisition Workshop

Request Information New Student Recruitment Planning Workshop The New Student Recruitment Planning Workshop focuses solely on new student recruitment strategies for current and… https://www.dwsassociates.com/workshops/customer-acquisition-workshop/

What Is The Best Marketing Channel?

The answer to this question ultimately depends on how your buyers and buyer influencers consume information. And that depends on who your target customer is, because not all consumers get their information for making purchasing decisions from the same med…
What are the best promotional tools, media and channels for marketing our products and services? The answer to this question ultimately depends on how your buyers and buyer… https://www.dwsassociates.com/blog/2016/04/what-best-marketing-channel/

Direct Response Creative

Request Information White Paper - Direct Response Creative - Producing Content That Drives Leads and Sales This white paper lays out the practices and processes that you need to… https://www.dwsassociates.com/resources-knowledgebase/white-papers/white-papers/direct-response-creative/