Blog Search Page

Category List

Tag Cloud

paid media Market Planning Process CRM B2C Marketing Higher Education Adult Student Recruitment Market Planning Customer Retention earned media Differentiation PPC Ads Marketing Media Lead Generation Marketing Planning Lifelong Learning Marketing Analytics Cataloging Social Media Marketing Outsourcing Omni Channel Marketing Video Marketing Gen Z Advertising Marketing Collateral Direct Mail Segmentation Enrollment Management Student Acquisition Mystery Shopper Audit Student Enrollments Merchandising Catalog Marketing Student Success Adtech Adult Student Retention Marketing Channels Adult Students Millennial Marketing Post-traditional Students Customer Acquistion Marketing Automation Online Marketing Blog Lead Management Strategic Planning Campaign Planning Web Forms Student Retention A/B Testing Thank you page Digital Marketing Generation Z Market Segmentation Sales Management On Demand Marketing Demand Generation New Program Development Mobile Marketing Database Marketing Creative College Recruitment Content Marketing Marketing Communications Predictive Modeling Marketing Research Market Analysis Strategic Market Planning Media Buying Inbound Marketing Market Opportunity Assessment Higher Education Marketing Social Media Broadcast Direct Response Webinar Direct Response Marketing Product Customer Service Internet Marketing Business Catalogs Profits Student Satisfaction Direct Response Email Retailing Website Design DWS Associates Marketing Student Recruiting Campaign Integrated Marketing Communications Marketing Technology Content Markteing Setting Goals Direct Response Multi Channel Marketing Assessments Call Center Marketing Strategy Student Nurturing Market Testing Revenue Affiliate Marketing Market Research Marketing Tools CMO eCommerce Product Development Process Mapping SMS Text Marketing Management Targeting & Segmentation Podcast Search Engine Marketing Competitive Analysis Marketing Assessment eCommerce Marketing Audit influencer marketing Target Marketing Market Intelligence Adwords Student Recruitment Competitive Intelligence Business Development Event Marketing Retail Marketing Marketing Connection Marcom Key Metrics Marketing Product Development Marketing Promotions B2B Marketing College Retention Selling Martech Personas Telemarketing Email Social Media Data Analytics Offer Development Direct Marketing DR Radio Sales Pipeline Dave Freeman SEM Target Market Personalization Consumer Catalogs Email Marketing Nurturing Sales Lead Nurturing retail Data-Driven Marketing Customer Acquisition

Blog Search

B2B SEO & SEM

Request Information White Paper - B2B SEO & SEM: Build It & They Will Come...You Hope SEO and SEM are part of today's marketing toolkit. No doubt about it, but how a B2B… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/b2b-seo-sem/

Are You Sitting Around Waiting for Business?

Are you sitting around waiting for business to find you? Are you spending more and more of your marketing dollars on inbound marketing and waiting for sales to flow in? If so, you may have a long wait. This is not my cartoon, but it pretty much says it al…
Are you sitting around waiting for business to find you? Are you spending more and more of your marketing dollars on inbound marketing and waiting for sales to flow in? If so, you… https://www.dwsassociates.com/blog/2016/02/are-you-sitting-around-waiting-business/

Segmentation Analysis - 10 Principles

Request Information 10 Principles of Segmentation Analysis in Direct Marketing... Database Marketing is the most sophisticated selling process in the world today. It’s the… https://www.dwsassociates.com/knowledgebase/market-planning/segmentation-analysis-10-principles/

Catalog Copy Checklist Tips

Request Information Catalog Copy Checklist Tips Writing catalog copy requires a certain approach to writing that differs from that forms of advertising and promotional… https://www.dwsassociates.com/knowledgebase/catalog-marketing-ecommerce-retail/catalog-copy-checklist-tips/

Catalog Marketing Checklist

Catalog Marketing Checklist & Tips Things to remember when creating your catalog marketing plans and designing your catalog. Catalog Marketing Checklist & Tips Things… https://www.dwsassociates.com/knowledgebase/catalog-marketing-ecommerce-retail/catalog-marketing-checklist/

Catalog Design Checklist Tips

Catalog Layout & Design Checklist Tips Whether you're designing a consumer or business-to-business catalog, keep all of these factors in mind to improve the results of your… https://www.dwsassociates.com/knowledgebase/catalog-marketing-ecommerce-retail/catalog-design-checklist-tips/

Direct Marketing Brochure Checklist

Direct Marketing Brochure Checklist Keep these factors in mind when designing a sales/promotional brochure that is an effective direct marketing tool. Remember the brochure has… https://www.dwsassociates.com/knowledgebase/direct-marketing/direct-marketing-brochure-checklist/

Product Evaluation Checklist

Product Evaluation Checklist When developing new products for consumer or business markets, these are the important factors that you want to consider before and during the new… https://www.dwsassociates.com/marketingsales-tools/product/product-evaluation-checklist/

Anatomy of a Winning Product

Keys to Success of a Product Anatomy of a Winning Product - Use the following list of questions to help you develop products that are going to be extremely successful wihen… https://www.dwsassociates.com/knowledgebase/catalog-marketing-ecommerce-retail/winning-product-anatomy/

Direct Mail Email Design Tips

Direct Mail Letter Design Tips Follow these tips for better direct mail letter design. Indent paragraphs and vary paragraph widths. Underline benefits. Use… https://www.dwsassociates.com/knowledgebase/direct-marketing/direct-mail-email-design-tips/

List Rental Strategies

Request Information List Rental Strategies When developing your list rental plans for your marketing campaign, keep these strategies in mind to improve your chances for success:… https://www.dwsassociates.com/knowledgebase/marcom/list-rental-strategies/

Circulation Planning Checklist

Request Information Campaign Circulation Planning Checklist Things to consider when planning your media circulation plan for your marketing campaign: Your offer - your offer… https://www.dwsassociates.com/knowledgebase/marcom/circulation-planning-checklist/

Marketing Metrics

Request Information White Paper - Marketing Metrics: The Direct Marketing Way Marketing ROI...Can you measure it and should you be? The answer when it comes to all forms of… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/marketing-metrics/

Tips for Building Affordable, Effective Marketing Research Program

Knowledge is power – yet most colleges will invest ever increasing amounts of resources in getting things done while investing little to nothing into market research so they… https://www.dwsassociates.com/blog/2016/02/tips-building-affordable-effective-market-research-program/

Lead Flow Planning - Getting It Right

In an earlier post I said I would come back to the topic of “How many Leads Do You Really Need?” For all B2B businesses, and some consumer, lead flow planning is critical and answering the question of how many you really need can only be done after you ha…
In an earlier post I said I would come back to the topic of “How many Leads Do You Really Need?” For all B2B businesses, and some consumer, lead flow planning is critical and… https://www.dwsassociates.com/blog/2016/lead-flow-planning-getting-it-right/

5 Principles to Drive Recruitement & Retention

Request Information White Paper - 5 Principles of Recruitment & Retention Across Campus This white paper covers The Five Principles Institutional Leaders Need to Drive… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/5-principles-drive-recruitement-retention/

Adult Student Recruitment Best Practives

White Paper - Adult Student Recruitment: Best in Class Processes This white paper addressed tips and best practices for increasing adult student retention. What's Inside:… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/best-class-recruitment-processes/

Adult Student Recruitment

The Guide to Effective Adult Student Recruitment This hands-on guide addressed tips and best practices for increasing new adult student enrollments What's Inside:… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/adult-student-recruitment/

7 Strategies that Drive Enrollments Near & Long Term

White Paper - 7 Strategies that Drive Enrollments Near and Long Term 7 Strategies that Drive Enrollments Near and Long Term provides you with proven strategies for improving… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/7-strategies-drive-enrollments/

Colleges Chase Adult Students Away

White Paper - How Some Colleges Chase Prospective Adult Students Away & How to Avoid It This white paper addressed tips and best practices for increasing adult student retention.… https://www.dwsassociates.com/knowledgebase/white-papers/white-papers/some-colleges-chase/

« Previous 12 Next »