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Direct Marketing Offer

White Paper - How To Make An Offer Your Audience Can't Refuse Learn everything you need to know about developing a promotional offer to generate responses and sales. This… https://www.dwsassociates.com/reference-center/white-papers/white-papers/direct-marketing-offer/

6 Tips to Improve Your College's Content Marketing Performance

Marketing communications – also known as ‘content marketing’ – has always been about providing the right information to the right person at the right time via the right channel. It’s just been in the past decade that some have decided to name this basic …
Marketing communications – also known as ‘content marketing’ – has always been about providing the right information to the right person at the right time via the right channel. … https://www.dwsassociates.com/blog/2016/01/6-tips-improve-your-colleges-content-marketing-performance/

Direct Marketing Business Plan

Request Information White Paper: Building a Successful Direct Marketing Business Plan This white paper covers the processes of building a direct marketing plan. It covers the… https://www.dwsassociates.com/reference-center/white-papers/white-papers/direct-marketing-plan/

Advantages of Direct Marketing

There are a lot of advantages to using direct marketing versus retail marketing. From a B2C perspective, you can conduct a retail business without having to build, stock, and man stores. It doesn’t require brick and mortar and this is a huge advantage ov…
There are a lot of advantages to using direct marketing versus retail marketing. From a B2C perspective, you can conduct a retail business without having to build, stock,… https://www.dwsassociates.com/blog/2016/01/advantages-direct-marketing/

Student Retention Tips for 2016

Student retention has come a long way from a simple conversation after class between student and teacher. Non-traditional students, especially online students that never set foot on the campus, can be less engaged and loyal which makes it easier for them…
Student retention has come a long way from a simple conversation after class between student and teacher. Non-traditional students, especially online students that never set foot… https://www.dwsassociates.com/blog/2016/01/student-retention-tips-2016/

Higher Ed Competitive Radar Tool

Higher Education Competitive Radar Mapping Tool The Higher Education Competitive Radar Mapping tool enables you to compare institution and up to four of your competitor's… https://www.dwsassociates.com/marketing-tools/higher-education-marketing-2/higher-ed-competitive-radar-tool/

Student Relationship Management Assessment

Request Information Student Relationship Management (SRM) Assessment Tool Relationship Management is about more than just software. How ready are you? The purpose of this SRM… https://www.dwsassociates.com/marketing-tools/higher-education-marketing-2/student-relationship-marketing-assessment/

Higher Ed Marketing Assessment

Higher Education Marketing Self- Assessment The Higher Education Marketing Assessment is a detailed audit of your institution's marketing that gives you an impartial, neutral… https://www.dwsassociates.com/marketing-tools/higher-education-marketing-2/higher-ed-marketing-assessment/

Higher Education Marketing Tools

Higher Education Marketing Tools Although all of our tools can be used by education makers, the following tools have been customized for higher educational marketers, so that… https://www.dwsassociates.com/marketing-tools/higher-education-marketing-2/

Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment

More and more colleges are relying on email as their primary, if not sole communication channel with potential new students in their student recruitment process. But some are still requiring enrollment counselors to ‘smile and dial’ their assigned potent…
More and more colleges are relying on email as their primary, if not sole communication channel with potential new students in their student recruitment process. But some are… https://www.dwsassociates.com/blog/2016/01/outbound-telemarketing-missing-opportunities-part-college-student-recruitment/

Book - Marketing Direct: Breaking Through The Clutter

Request Information "Marketing Direct: Breaking Through The Clutter" It's a multi-channel marketing world. Learn how to make it work for you! Marketing Direct is an easy to… https://www.dwsassociates.com/store/book/

New Study Identifies Opportunities to Improve Student Recruitment

Closing gaps and addressing weaknesses in your student recruitment process can improve performance in critical areas such as lowering the cost to enroll new students, increasing the conversion rate of an inquiry to a new student, and increasing retention …
Closing gaps and addressing weaknesses in your student recruitment process can improve performance in critical areas such as lowering the cost to enroll new students, increasing… https://www.dwsassociates.com/blog/2016/01/new-study-identifies-opportunities-improve-student-recruitment/

The Drones Are Coming!

The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now Google would like us to believe. In fact, Google is predicting that drone …
The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now… https://www.dwsassociates.com/blog/2016/01/drones-are-comming/

How Many Leads Do Our Sales Executives Need?

The bigger question is “how many leads does the overall business need to hit its revenue targets?” This is a question that perplexes many marketers when they sit down to plan their marketing activities for the next quarter, half or year. There are a lot o…
The bigger question is “how many leads does the overall business need to hit its revenue targets?” This is a question that perplexes many marketers when they sit down to plan… https://www.dwsassociates.com/blog/2016/01/how-many-leads-do-our-sales-executives-need/

Direct Marketing Planning

New white paper on direct marketing campaign planning.
Check out our new white paper on planning your integrated direct marketing campaign. It’s a comprehensive presentation on how to go about planning your effort and developing the… https://www.dwsassociates.com/blog/2016/01/direct-marketing-planning/