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Content Marketing for Higher Education Recruitment and Retention

How can content marketing for higher education recruitment and retention increase enrollments? Read this to find out.
Note: The following is an excerpt from Content Marketing: Doing it Right (Higher Ed Edition), an ebook written by Dudley Stevenson and Part McGraw. You can download the entire… https://www.dwsassociates.com/blog/2016/10/what-content-marketing/

How Asking the Right Questions Can Increase Enrollments

Asking the right questions can help your college increase enrollments – but you also need to have an effective process for capturing the answers, analyzing them and determining how best to put that insight to use.
photo: thedailyenglishshow.com Asking the right questions can help your college increase enrollments – but you also need to have an effective process for capturing the… https://www.dwsassociates.com/blog/2016/10/how-asking-right-questions-can-increase-enrollments/

Too Much Content Too Much Waste

Too much content? How do you know if you're producing too much content and, basically wasting resources? Here's some tips on how to answer the question.
A while back, I was having coffee with the CMO of a mid-size professional services firm on the East Coast. We were talking about how marketing has changed...and… https://www.dwsassociates.com/blog/2016/10/too-much-content-too-much-waste/

Your Email Metrics Are Wrong

Your email metrics are wrong - so how do you know email is working? Hint: You don't unless you are tracking something you see -like sales.
Data is an important piece of what's needed to gain knowledge, insight, wisdom...what you need to identify opportunities for improvement and potential solutions that will turn… https://www.dwsassociates.com/blog/2016/10/your-email-metrics-are-wrong/

How You Can Enroll More Non-Traditional Students

How can you enroll more non-traditional students - the first tip is to do a better job of understanding of who they are, what they want, need, expect and perceive. And the other tips help you use that insight to drive enrollments!
How can you enroll more non-traditional students - the Tip #1 is to do a better job of understanding of who they are, what they want, need, expect and perceive. I say that… https://www.dwsassociates.com/blog/2016/10/how-you-can-enroll-more-non-traditional-students/