Blog Search Page

Category List

Tag Cloud

Blog Marketing Assessment Setting Goals Differentiation Market Testing Marketing Planning Student Success Internet Marketing Martech Nurturing B2B Marketing PPC Ads Email Direct Response Marketing Product Assessments Marketing Promotions CMO Student Acquisition Market Opportunity Assessment Student Retention Predictive Modeling Adult Student Recruitment Webinar DR Radio Database Marketing Strategic Market Planning Profits Content Marketing Target Market Video Marketing Market Intelligence Creative A/B Testing Thank you page Multi Channel Marketing Product Development Higher Education Marketing Content Markteing Market Segmentation Web Forms SMS Text Target Marketing Direct Response Affiliate Marketing earned media Campaign Planning Cataloging Targeting & Segmentation Marketing Management College Retention Marketing Tools Higher Education Competitive Analysis Sales retail Key Metrics Mystery Shopper Audit Dave Freeman Data-Driven Marketing Student Nurturing Lead Management Sales Management Marketing Media Direct Mail Marketing Automation Millennial Marketing Marketing Technology Search Engine Marketing Social Media Marketing Media Buying Market Analysis eCommerce Product Development Customer Acquisition eCommerce Revenue Business Catalogs Social Media Customer Service Strategic Planning Personas Business Development Marketing Connection Social Media Website Design Telemarketing Marketing Outsourcing Student Satisfaction Gen Z Retail Marketing Event Marketing Enrollment Management DWS Associates Marketing Lead Nurturing Online Marketing Marketing Communications Mobile Marketing Adwords Podcast Email Marketing Retailing Personalization Adult Student Retention New Program Development Market Research Marcom Lead Generation B2C Marketing Lifelong Learning Market Planning Demand Generation CRM Integrated Marketing Communications Adult Students Customer Acquistion Marketing Collateral Generation Z Adtech Direct Marketing Competitive Intelligence Post-traditional Students Student Recruiting Campaign Process Mapping Student Recruitment Customer Retention Merchandising SEM Marketing Channels influencer marketing On Demand Marketing Market Planning Process Segmentation Omni Channel Marketing Advertising Marketing Analytics Offer Development Student Enrollments Data Analytics Marketing Research Direct Response Email College Recruitment Consumer Catalogs Digital Marketing Catalog Marketing Inbound Marketing paid media Selling Marketing Strategy Sales Pipeline Marketing Audit Broadcast Direct Response Call Center

Blog Search

Inhouse Agency Planning & Setup Services

Starting At: (Call for quote or complete the information request form in the contact us section for additional information and pricing.) What Are The Advantages Of Bringing Your… https://www.dwsassociates.com/marketing-services/marcom-services/inhouse-agency-planning-implementation-services/

Designing and Writing Effective Direct Mail Packages

Direct mail can produce double-digit increases in digital campaign performance - so here are some tips for designing and writing effective direct mail.
Direct mail is both an art and science - writing and designing direct mail that works is difficult and time-consuming so unless you have been successful at writing and… https://www.dwsassociates.com/blog/2018/designing-and-writing-effective-direct-mail-packages/

Types of Segmentation Analysis

Internal segmentation involves analyzing a list or media by its inherent characteristics, such as geography in the case of publications or any of the characteristics that a… https://www.dwsassociates.com/knowledgebase/market-planning/types-segmentation-analysis/

2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them

There are two commonly overlooked causes for failing to achieve enrollment goals that can live inside your institution - here's how to fix them.
For several years now, you’ve seen the stories about a supply and demand crisis in higher education causing about 50% of colleges and universities to fall short of their… https://www.dwsassociates.com/blog/2018/2-commonly-overlooked-causes-enrollment-shortfalls-and-how-fix-them/

Marketing 101 Presentation

https://www.dwsassociates.com/knowledgebase/market-planning/marketing-planning-101-tutorial/marketing-101-presentation/

Contact Strategy: People Buy From People

Does your contact strategy include people interacting? People buy from people. People they trust. Does your lead nurturing process help your potential new customers get to know your staff and build trust? Maybe it should!
Think about the last big purchase decision you made. One that cost you 5-figures or more. Or that put your job on the line. Did it come down to your level of trust,… https://www.dwsassociates.com/blog/2018/people-buy-people/

Adult / Post-traditional Student Retention Checklist

Adult / Post-traditional Student Retention Checklist We believe that retention starts with recruitment, and the key to success is a written process that focuses on data-driven… https://www.dwsassociates.com/knowledgebase/higher-education-marketing/adult-post-traditional-student-retention-checklist/

Adult / Post-traditional Student Lead Generation Checklist

Adult/Post-traditional Student Lead Generation Check List Generating the quantity and quality of adult/post-traditional student leads necessary to achieve our enrollment goals is… https://www.dwsassociates.com/knowledgebase/higher-education-marketing/adult-post-traditional-student-lead-generation-checklist/

Adult Student Recruitment Checklist

[1] Two people submit a web form expressing interest in Program A. Within 24 hours, only one clicks on the link to the offer in the auto email. That person is more engaged than… https://www.dwsassociates.com/knowledgebase/higher-education-marketing/adult-student-recruitment-checklist/

Targeting / Segmentation Hierarchy List

Lowest level - No targeting at all Targeting/segmenting people based on content consumption Targeting/segmenting people based on paid content consumption Targeting/segmenting… https://www.dwsassociates.com/knowledgebase/market-planning/targeting-segmentation-hierarchy-list/

Successful Blog Post Checklist

Keywords – What is your keyword strategy? Is the keyword in the title tag? Subheads? Opening paragraph? Permalink? Images names and/or alt text? Grammar and Spelling –… https://www.dwsassociates.com/knowledgebase/digital-marketing/successful-blog-post-checklist/

How to Start a Successful Blog

How to Start a Successful Blog You are searching for ways to leverage your existing resources and attract more high-quality leads that become new customers, clients and/or… https://www.dwsassociates.com/knowledgebase/digital-marketing/how-start-successful-blog/

Content Marketing Service Packages

https://www.dwsassociates.com/marketing-services/content-marketing-services/httpsdwsassociatescomfiles261535735441content-marketing-packagespdf/