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Knowledgebase

Marketing Resources & Knowledgebase Center The marketing resource and knowledgebase center is packed with information on a wide variety of marketing topics, including direct… https://www.dwsassociates.com/knowledgebase/

CRM Planning Tools

CRM Readiness Assessment The purpose of this CRM (Customer Relationship Management) Assessment is to identify opportunities to optimize your current customer relationships and… https://www.dwsassociates.com/marketingsales-tools/crm/

Trade Show Event Marketing Tools

Trade Show & Event Marketing Tools The section on trade show and event marketing includes the following planning tools that will help you better plan and manage your participation… https://www.dwsassociates.com/marketingsales-tools/trade-show-event-marketing/

Marcom Tools

Integrated Marketing Communications Tools The integrated marketing communications section includes tools for planning and analysis of all promotional activities and programs,… https://www.dwsassociates.com/marketingsales-tools/marcom/

B2B Marketing

At DWS Associates We Practice Marketing Fundamentals B2B Marketing This section includes reference materials, guides, checklist and other content for B2B Marketing. "Business… https://www.dwsassociates.com/knowledgebase/b2b-marketing/

The Lead Management Game - Winning Or Losing?

Lead Management - It's a game that all businesses need to be good at, but the question is, "Are you winning or losing?" If you're satisfied with your lead generation efforts, but less than satisfied with your lead conversion, then you aren't winning. Wha…
The Lead Management Game – Are You Winning or Losing? Lead Management - It's a game that all businesses need to be good at, but the question is, "Are you winning or losing?" If… https://www.dwsassociates.com/blog/2018/lead-management-game-winning-or-losing1/

Customer Acquisition & Retention Assessment

https://www.dwsassociates.com/marketingsales-tools/planning/customer-acquisition-retention/httpwwwdwsassociatescomfiles761493128647customeracquisitionretentionassessmenthtm/

Direct Marketing Self Assessment

https://www.dwsassociates.com/marketingsales-tools/marcom/direct-marketing-tools/direct-marketing-assessment/httpwwwdwsassociatescomabout-usindustrieshigher-educationmarketing-research/

Customer Acquisition & Retention Checklist

https://www.dwsassociates.com/marketingsales-tools/planning/customer-acquisition-retention/httpwwwdwsassociatescomfiles211529582964customerarchecklisthtm/

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      • Market Opportunity Assessment: Why You Need One & 5 Key Steps
      • Enrollment Management: Navigating Disruption to Achieve Success
      • 49% of retailers name in-store mobile experience a top priority
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      • Discussion: Should Your College Exist in the 21st Century?
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      • All The Martech In The World Won't Make You a Marketer
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      • The Lead Management Game - Winning Or Losing?
      • Part 1: Podcasts Should You Start Your Own Podcast?
      • Part 1: Blogs: Should You Start A Blog?
      • 8 Simple Ways to Increase Enrollments
      • PART 2: Podcasts: Develop Your Plan
      • Should You Buy or Generate Your Own Leads?
      • How to Overcome the 3 Reasons Most Miss Their Enrollment Goals
      • Contact Strategy: People Buy From People
      • 2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them
      • Designing and Writing Effective Direct Mail Packages
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      • How Content Marketing Can Increase Enrollments, Retention
      • Influencer Marketing: More Confusion Over Simple Concept
      • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
      • Marketing Planning 101 - Are You?
      • Are CMOs' Jobs in Jeopardy?
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      • Omni Channel or Not? Retail Survival or Not?
      • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
      • Tips for Great Direct Response Radio
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      • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
      • Why They ain’t buying what you’re sellin’
      • New Degree Programs: What You Must Learn from Google, Amazon and Apple
      • Student Recruitment & Retention Goes to the Movies
      • Just Outsource It!
      • Why You’re Not Answering Their Questions
      • Adult Students: Are You Serious or Just Screwing Around?
      • Is Your Brand Safe?
      • Ask Questions
      • Event Marketing for Adult Enrollments
      • Retail is Not Dead!
      • Pros & Cons of In House Agency
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      • Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
      • False Victories
      • Bring Programmatic Adv In House? Yes? No?
      • Call Attribution Tech - Do you need it?
      • Are you losing sales people?
      • Webinar: Adult Student Retention
      • Is ‘eMail Blindness’ Killing Your Business?
      • Direct Mail Tips for More Effective Student Recruitment
      • Marketers Wake Up...Get Those Phone #s
      • The Secret to Successfully Providing Life-long Learning
      • Higher Ed Marketing Podcast 3: Web Forms
      • Higher Ed Marketing Podcast 4: Thank you page
      • 2 Secrets to Achieving Adult Enrollment Goals
      • Social Worship
      • The Amazon Effect...Are You Ready?
      • Old Ways Don't Open New Doors
      • Early Results: Adult Student Recruitment Effectiveness Part I of II
      • Early Results: Adult Student Recruitment Effectiveness Part II of II
      • Webinar: Competitive Intelligence 101
      • How to Say the Right Thing so More Adults Enroll
      • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • Are You Listening Carefully? Asking the Right Questions?
      • Missing Unrealistic Goals
      • What Are You Putting Into Your Sales Pipeline
      • Competitive Intelligence - What is it? Why do you need it?
      • Yes, You Do Have the Budget
      • Enrollment Opportunity: Under-served Segments
      • Why Colleges Are Failing to Achieve Adult Enrollment Goals
      • 01
      • 02
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
        • Top Benefits You Enjoy From a Mystery Shopper Audit
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
      • Direct Marketing Planning
      • How Many Leads Do Our Sales Executives Need?
      • The Drones Are Coming!
      • Advantages of Direct Marketing
      • Student Retention Tips for 2016
      • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
      • New Study Identifies Opportunities to Improve Student Recruitment
      • 6 Tips to Improve Your College's Content Marketing Performance
      • Lead Flow Planning - Getting It Right

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Tag Cloud

Call CenterB2C MarketingDifferentiationData-Driven MarketingSocial MediaMarket ResearchRetail MarketingMarket Planning ProcessAdwordsMarket PlanningKey MetricsLead ManagementDigital MarketingB2B MarketingDirect Response Marketing ProductMarket Opportunity AssessmentInternet MarketingTargeting & SegmentationRetailingContent MarkteingMedia BuyingEmail MarketingMobile Marketingpaid mediaPodcastSocial Media MarketingMarketing AnalyticsMarket SegmentationCampaign PlanningSales PipelineDWS Associates MarketingCompetitive AnalysisCustomer AcquistionA/B TestingOutsourcingCatalog MarketingDirect ResponseMarketing AutomationAdult Student RetentionPersonasCustomer RetentionMarcomHigher EducationStudent SatisfactionStudent Recruiting CampaignNurturingSMS TextSocial MediaProcess MappingMartechLifelong LearningDR RadioMarket AnalysisMarketing ResearchMarketing StrategyMarketing TechnologyMillennial MarketingMarketing ConnectionEmailCollege RecruitmentCustomer ServiceDave FreemanStudent EnrollmentsAdvertisingPost-traditional StudentsLead GenerationVideo MarketingTelemarketingStudent AcquisitionStudent NurturingCRMEnrollment ManagementMulti Channel MarketingSalesSales ManagementData AnalyticsCatalogingGen ZCustomer AcquisitionCollege RetentionAdtechAdult StudentsOmni Channel MarketingMystery Shopper AuditAssessmentsProduct DevelopmentIntegrated Marketing CommunicationsMarketing AuditHigher Education MarketingLead NurturingMarketingNew Program DevelopmentStudent RetentionSearch Engine MarketingOffer DevelopmenteCommercePredictive ModelingOnline MarketingWeb FormsMarket IntelligenceMarketing AssessmentMarketing PlanningCompetitive IntelligenceWebinarInbound MarketingOn Demand MarketingMarketing ToolsMarketing ChannelsTarget MarketingMarket TestingAdult Student RecruitmentPPC AdsMarketing Promotionsearned mediaTarget MarketretailThank you pageCMODirect Response EmailBusiness CatalogsDirect MarketingSellingStudent RecruitmentEvent Marketinginfluencer marketingCreativeStrategic Market PlanningMerchandisingMarketing CollateralBlogStrategic PlanningWebsite DesignContent MarketingSEMSetting GoalsMarketing ManagementMarketing CommunicationsStudent SuccessPersonalizationProfitsMarketing MediaRevenueDirect MailBroadcast Direct ResponseBusiness DevelopmentDatabase MarketingGeneration ZConsumer CatalogsAffiliate MarketingeCommerce Product DevelopmentSegmentationDemand Generation


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Knowledgebase

Marketing Resources & Knowledgebase Center The marketing resource and knowledgebase center is packed with information on a wide variety of marketing topics, including direct… https://www.dwsassociates.com/knowledgebase/

CRM Planning Tools

CRM Readiness Assessment The purpose of this CRM (Customer Relationship Management) Assessment is to identify opportunities to optimize your current customer relationships and… https://www.dwsassociates.com/marketingsales-tools/crm/

Trade Show Event Marketing Tools

Trade Show & Event Marketing Tools The section on trade show and event marketing includes the following planning tools that will help you better plan and manage your participation… https://www.dwsassociates.com/marketingsales-tools/trade-show-event-marketing/

Marcom Tools

Integrated Marketing Communications Tools The integrated marketing communications section includes tools for planning and analysis of all promotional activities and programs,… https://www.dwsassociates.com/marketingsales-tools/marcom/

B2B Marketing

At DWS Associates We Practice Marketing Fundamentals B2B Marketing This section includes reference materials, guides, checklist and other content for B2B Marketing. "Business… https://www.dwsassociates.com/knowledgebase/b2b-marketing/

The Lead Management Game - Winning Or Losing?

Lead Management - It's a game that all businesses need to be good at, but the question is, "Are you winning or losing?" If you're satisfied with your lead generation efforts, but less than satisfied with your lead conversion, then you aren't winning. Wha…
The Lead Management Game – Are You Winning or Losing? Lead Management - It's a game that all businesses need to be good at, but the question is, "Are you winning or losing?" If… https://www.dwsassociates.com/blog/2018/lead-management-game-winning-or-losing1/

Customer Acquisition & Retention Assessment

https://www.dwsassociates.com/marketingsales-tools/planning/customer-acquisition-retention/httpwwwdwsassociatescomfiles761493128647customeracquisitionretentionassessmenthtm/

Direct Marketing Self Assessment

https://www.dwsassociates.com/marketingsales-tools/marcom/direct-marketing-tools/direct-marketing-assessment/httpwwwdwsassociatescomabout-usindustrieshigher-educationmarketing-research/

Customer Acquisition & Retention Checklist

https://www.dwsassociates.com/marketingsales-tools/planning/customer-acquisition-retention/httpwwwdwsassociatescomfiles211529582964customerarchecklisthtm/

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