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      • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
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      • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
      • Why They ain’t buying what you’re sellin’
      • New Degree Programs: What You Must Learn from Google, Amazon and Apple
      • Student Recruitment & Retention Goes to the Movies
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      • 2 Secrets to Achieving Adult Enrollment Goals
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      • Old Ways Don't Open New Doors
      • Early Results: Adult Student Recruitment Effectiveness Part I of II
      • Early Results: Adult Student Recruitment Effectiveness Part II of II
      • Webinar: Competitive Intelligence 101
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      • Are You Listening Carefully? Asking the Right Questions?
      • Missing Unrealistic Goals
      • What Are You Putting Into Your Sales Pipeline
      • Competitive Intelligence - What is it? Why do you need it?
      • Yes, You Do Have the Budget
      • Enrollment Opportunity: Under-served Segments
      • Why Colleges Are Failing to Achieve Adult Enrollment Goals
      • 01
      • 02
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
        • Top Benefits You Enjoy From a Mystery Shopper Audit
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
      • Direct Marketing Planning
      • How Many Leads Do Our Sales Executives Need?
      • The Drones Are Coming!
      • Advantages of Direct Marketing
      • Student Retention Tips for 2016
      • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
      • New Study Identifies Opportunities to Improve Student Recruitment
      • 6 Tips to Improve Your College's Content Marketing Performance
      • Lead Flow Planning - Getting It Right
  • Book
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DWS Associates > Blog
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Yes, You Do Have the Budget

Nov 22, 2017

Category:

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Competitive Intelligence - What is it? Why do you need it?

Oct 17, 2017

Category: Competitive Intelligence

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Competitive Intelligence is an important and often overlooked requirement of strategic planning for any business.

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Tags : Competitive Intelligence, Competitive Analysis

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What Are You Putting Into Your Sales Pipeline

Oct 09, 2017

Category: Lead Management

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This is an important question and it really hings on the most basic of issues. What is a sales "lead?" It's not necessarily someone that has filled out a web form requesting information. So you need to identify other critical factors that really determine whether a "lead" is a potential "sales lead."

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Tags : Lead Generation, Lead Management, Lead Nurturing

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Missing Unrealistic Goals

Sep 30, 2017

Category: Higher Education Marketing

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Tags : Strategic Planning, Higher Education Marketing, Higher Education

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Are You Listening Carefully? Asking the Right Questions?

Sep 15, 2017

Category: Higher Education Marketing

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Tags : Student Recruitment, Marketing Communications, Marketing Research

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Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals

Aug 21, 2017

Category: Content Marketing

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Tags : Content Markteing, Higher Education Marketing, Marketing Communications, Higher Education

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How to Say the Right Thing so More Adults Enroll

Aug 21, 2017

Category: Marketing Communications

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Tags : Higher Education Marketing, Content Marketing, Marketing Communications, Higher Education

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Webinar: Competitive Intelligence 101

Aug 13, 2017

Category: Webinar

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Tags : Competitive Intelligence, Competitive Analysis, Higher Education, Marketing Research

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Early Results: Adult Student Recruitment Effectiveness Part II of II

Aug 06, 2017

Category: Higher Education Marketing

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Tags : Student Recruitment, Adult Students

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Early Results: Adult Student Recruitment Effectiveness Part I of II

Aug 06, 2017

Category: Higher Education Marketing

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Tags : Student Recruitment, Nurturing

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