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      • Market Opportunity Assessment: Why You Need One & 5 Key Steps
      • Enrollment Management: Navigating Disruption to Achieve Success
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      • Discussion: Should Your College Exist in the 21st Century?
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      • Amazon Losing Billions - You Should Be Scared
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      • Are Shoppers Really That Resistant to Self-Checkout?
      • B.A.N.T. May Be Old, But It Still Works
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      • Part 1: Podcasts Should You Start Your Own Podcast?
      • Part 1: Blogs: Should You Start A Blog?
      • 8 Simple Ways to Increase Enrollments
      • PART 2: Podcasts: Develop Your Plan
      • Should You Buy or Generate Your Own Leads?
      • How to Overcome the 3 Reasons Most Miss Their Enrollment Goals
      • Contact Strategy: People Buy From People
      • 2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them
      • Designing and Writing Effective Direct Mail Packages
      • Developing Your Content Marketing Strategy
      • How Content Marketing Can Increase Enrollments, Retention
      • Influencer Marketing: More Confusion Over Simple Concept
      • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
      • Marketing Planning 101 - Are You?
      • Are CMOs' Jobs in Jeopardy?
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      • Omni Channel or Not? Retail Survival or Not?
      • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
      • Tips for Great Direct Response Radio
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      • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
      • Why They ain’t buying what you’re sellin’
      • New Degree Programs: What You Must Learn from Google, Amazon and Apple
      • Student Recruitment & Retention Goes to the Movies
      • Just Outsource It!
      • Why You’re Not Answering Their Questions
      • Adult Students: Are You Serious or Just Screwing Around?
      • Is Your Brand Safe?
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      • Event Marketing for Adult Enrollments
      • Retail is Not Dead!
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      • Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
      • False Victories
      • Bring Programmatic Adv In House? Yes? No?
      • Call Attribution Tech - Do you need it?
      • Are you losing sales people?
      • Webinar: Adult Student Retention
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      • Direct Mail Tips for More Effective Student Recruitment
      • Marketers Wake Up...Get Those Phone #s
      • The Secret to Successfully Providing Life-long Learning
      • Higher Ed Marketing Podcast 3: Web Forms
      • Higher Ed Marketing Podcast 4: Thank you page
      • 2 Secrets to Achieving Adult Enrollment Goals
      • Social Worship
      • The Amazon Effect...Are You Ready?
      • Old Ways Don't Open New Doors
      • Early Results: Adult Student Recruitment Effectiveness Part I of II
      • Early Results: Adult Student Recruitment Effectiveness Part II of II
      • Webinar: Competitive Intelligence 101
      • How to Say the Right Thing so More Adults Enroll
      • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • Are You Listening Carefully? Asking the Right Questions?
      • Missing Unrealistic Goals
      • What Are You Putting Into Your Sales Pipeline
      • Competitive Intelligence - What is it? Why do you need it?
      • Yes, You Do Have the Budget
      • Enrollment Opportunity: Under-served Segments
      • Why Colleges Are Failing to Achieve Adult Enrollment Goals
      • 01
      • 02
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
        • Top Benefits You Enjoy From a Mystery Shopper Audit
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
      • Direct Marketing Planning
      • How Many Leads Do Our Sales Executives Need?
      • The Drones Are Coming!
      • Advantages of Direct Marketing
      • Student Retention Tips for 2016
      • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
      • New Study Identifies Opportunities to Improve Student Recruitment
      • 6 Tips to Improve Your College's Content Marketing Performance
      • Lead Flow Planning - Getting It Right

Category List

Strategic Marketing Planning (2)
Content Marketing (2)
Retailing (1)
Marketing Planning (1)
Webinar (2)
Marketing Communications (3)
Telemarketing (1)
Omni Channel Marketing (1)
Podcast: Higher Ed (4)
Direct Marketing (3)
Lead Management (2)
Marketing (2)
Higher Education Marketing (14)
Student Recruitment (2)
Sales Management (1)
Digital Marketing (1)
Mobile Marketing (1)
Advertising (1)
CRM (1)
Competitive Intelligence (1)
Marketing Management (1)
Marketing Strategy (2)
Email Marketing (1)

Tag List

Call Center (1)
Database Marketing (1)
Inbound Marketing (1)
CRM (1)
Marketing Promotions (1)
DR Radio (1)
Marketing Strategy (3)
Telemarketing (1)
Competitive Intelligence (2)
Student Enrollments (1)
Omni Channel Marketing (1)
paid media (1)
Email Marketing (2)
Data-Driven Marketing (1)
Marketing Research (3)
Sales Management (1)
Segmentation (1)
eCommerce (2)
Social Media Marketing (2)
Social Media (1)
On Demand Marketing (1)
Integrated Marketing Communications (1)
Mobile Marketing (1)
Retailing (2)
Enrollment Management (1)
Marketing Media (1)
Digital Marketing (1)
Student Satisfaction (1)
Direct Marketing (3)
Media Buying (1)
Webinar (2)
earned media (1)
Strategic Planning (1)
Multi Channel Marketing (1)
Direct Response (1)
Lifelong Learning (1)
Higher Education Marketing (8)
Dave Freeman (3)
Key Metrics (1)
SMS Text (1)
Customer Retention (1)
Marketing Channels (2)
Mystery Shopper Audit (1)
Post-traditional Students (1)
New Program Development (1)
Creative (1)
Email (1)
Marketing (4)
Nurturing (1)
Internet Marketing (1)
Adult Student Retention (1)
Lead Nurturing (2)
Setting Goals (1)
Demand Generation (1)
Customer Acquistion (1)
Web Forms (1)
Outsourcing (1)
Higher Education (7)
Catalog Marketing (1)
Strategic Market Planning (1)
Sales (1)
Competitive Analysis (2)
Student Success (1)
Direct Mail (1)
Student Retention (3)
Content Marketing (1)
Lead Management (2)
Online Marketing (1)
Content Markteing (2)
Lead Generation (2)
Affiliate Marketing (1)
Selling (1)
Broadcast Direct Response (1)
Marketing Communications (6)
Marketing Management (1)
Thank you page (1)
Retail Marketing (3)
Advertising (4)
Assessments (1)
Direct Response Email (1)
Event Marketing (1)
Adult Students (3)
Marketing Planning (1)
CMO (1)
Student Recruitment (8)
influencer marketing (1)

Tag Cloud

New Program DevelopmentSetting GoalsContent MarketingMystery Shopper AuditMarketing ManagementDigital MarketingNurturingCall CenterMarketing PromotionsMarketing CommunicationsAssessmentsMarketing PlanningThank you pagePost-traditional StudentsStudent EnrollmentsAffiliate MarketingInternet MarketingWeb FormsDatabase MarketingStudent SatisfactionLifelong LearningMarketingInbound Marketingearned mediaMobile Marketinginfluencer marketingSellingSocial Media MarketingLead GenerationCRMRetailingDirect ResponseStrategic PlanningStrategic Market PlanningEmail MarketingStudent RecruitmentAdult StudentsSMS TextEvent MarketingWebinarEnrollment ManagementCustomer RetentionContent MarkteingOn Demand MarketingSocial MediaSalesCreativeCompetitive Intelligencepaid mediaDR RadioStudent RetentionHigher Education MarketingMarketing ResearchCMODirect MailAdvertisingKey MetricsDirect Response EmailDave FreemanBroadcast Direct ResponseSales ManagementOmni Channel MarketingSegmentationHigher EducationAdult Student RetentionData-Driven MarketingOutsourcingMarketing MediaRetail MarketingLead ManagementCatalog MarketingIntegrated Marketing CommunicationsTelemarketingStudent SuccessOnline MarketingCompetitive AnalysisMulti Channel MarketingeCommerceMarketing ChannelsLead NurturingDemand GenerationMedia BuyingEmailMarketing StrategyCustomer AcquistionDirect Marketing


Archive

2019

  • May
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Early Results: Adult Student Recruitment Effectiveness Part II of II

Aug 06, 2017

Category: Higher Education Marketing

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Tags : Student Recruitment, Adult Students

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Early Results: Adult Student Recruitment Effectiveness Part I of II

Aug 06, 2017

Category: Higher Education Marketing

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View Post
Tags : Student Recruitment, Nurturing

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Old Ways Don't Open New Doors

Jul 23, 2017

Category: Marketing Communications

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Tags : Marketing Communications, Assessments

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The Amazon Effect...Are You Ready?

Jul 06, 2017

Category: Marketing

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The Amazon Effect - Goes Far Beyond Retail...Are you and your business ready?

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Tags : Marketing, Marketing Channels, Retail Marketing, eCommerce, Strategic Market Planning, Online Marketing

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Social Worship

Jul 04, 2017

Category: Higher Education Marketing

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Tags : Marketing Strategy, Social Media Marketing, Social Media, Dave Freeman

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2 Secrets to Achieving Adult Enrollment Goals

Jul 04, 2017

Category: Higher Education Marketing

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Tags : Mystery Shopper Audit, Marketing Research, Student Satisfaction

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Higher Ed Marketing Podcast 4: Thank you page

Jun 21, 2017

Category: Podcast: Higher Ed

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Tags : Thank you page

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Higher Ed Marketing Podcast 3: Web Forms

Jun 19, 2017

Category: Podcast: Higher Ed

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Tags : Web Forms

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The Secret to Successfully Providing Life-long Learning

Jun 18, 2017

Category: Higher Education Marketing

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Tags : Higher Education, Lifelong Learning, Student Success

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Marketers Wake Up...Get Those Phone #s

Jun 12, 2017

Category: Mobile Marketing

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Article about the increasing use of SMS text and its acceptance by the public receiving promotional messages this way.

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Tags : Mobile Marketing, SMS Text

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