False Victories

Event Marketing for Adult Enrollments

Ask Questions

Is Your Brand Safe?

Brand safety, meaning having control over where your brand advertising is appearing has become a major issue that didn't exist before the digital media revolution. Now marketers are struggling with how to best leverage their ad dollars and at the same time control where their ads are appearing. It's a clear case of what you don't know could do major damage to the brand.

Adult Students: Are You Serious or Just Screwing Around?

Why You’re Not Answering Their Questions

Just Outsource It!

Student Recruitment & Retention Goes to the Movies

New Degree Programs: What You Must Learn from Google, Amazon and Apple

Why They ain’t buying what you’re sellin’

Actual enrollments are falling short of projections, and everyone is trying to figure out why. Typically, the first place everyone looks is marketing/enrollment management. Did they generate enough “leads”? Did enough of those “leads” start, complete and submit an application? Were enough of those applications accepted? But to be honest, marketing/enrollment tends to be the first and last place most will look – and that’s not fair. To understand why they aren’t buying (applying and enrolling) you need to look at the following factors and understand their role in the recruiting process.