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      • Market Opportunity Assessment: Why You Need One & 5 Key Steps
      • Enrollment Management: Navigating Disruption to Achieve Success
      • 49% of retailers name in-store mobile experience a top priority
      • 2019 Digital Marketing Trends & Gen Z
      • Enrollment Management: Shifting Demographics & Shrinking Population
      • Smart College Recruitment Targets Wisely Using Segmentation
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      • The hidden cost of selling direct – the returns game
      • 2018 Lead Generation & Recruitment Predictions & Tips
      • How's your marketing?
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      • Questions That You Need To Answer
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      • Managing The Sales Pipeline
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      • Competitor Update: Coursera Coming to Eat Your Lunch
      • Discussion: Why Should Your Institution Exist in the 21st Century?
      • Discussion: Should Your College Exist in the 21st Century?
      • Welcome Back: Former Students, Graduates
      • Adult Students: Thoughts on the Chronicle's Report
      • Avalanche of Dreck...Are you part of the problem?
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      • Amazon Losing Billions - You Should Be Scared
      • Comment: Why Most CMOs are Failing
      • Marketing Personalization...Most of It Isn't
      • Amazon's "Try Before You Buy"
      • Are Shoppers Really That Resistant to Self-Checkout?
      • B.A.N.T. May Be Old, But It Still Works
      • All The Martech In The World Won't Make You a Marketer
      • 9 Tips For Writing Effective PPC Ads
      • Blogging: 5 Reasons Why & 5 Tips for Success
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      • The Lead Management Game - Winning Or Losing?
      • Part 1: Podcasts Should You Start Your Own Podcast?
      • Part 1: Blogs: Should You Start A Blog?
      • 8 Simple Ways to Increase Enrollments
      • PART 2: Podcasts: Develop Your Plan
      • Should You Buy or Generate Your Own Leads?
      • How to Overcome the 3 Reasons Most Miss Their Enrollment Goals
      • Contact Strategy: People Buy From People
      • 2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them
      • Designing and Writing Effective Direct Mail Packages
      • Developing Your Content Marketing Strategy
      • How Content Marketing Can Increase Enrollments, Retention
      • Influencer Marketing: More Confusion Over Simple Concept
      • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
      • Marketing Planning 101 - Are You?
      • Are CMOs' Jobs in Jeopardy?
      • Lead Flow Planning - Getting It Right
      • Omni Channel or Not? Retail Survival or Not?
      • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
      • Tips for Great Direct Response Radio
      • Email Design Tips
      • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
      • Why They ain’t buying what you’re sellin’
      • New Degree Programs: What You Must Learn from Google, Amazon and Apple
      • Student Recruitment & Retention Goes to the Movies
      • Just Outsource It!
      • Why You’re Not Answering Their Questions
      • Adult Students: Are You Serious or Just Screwing Around?
      • Is Your Brand Safe?
      • Ask Questions
      • Event Marketing for Adult Enrollments
      • Retail is Not Dead!
      • Pros & Cons of In House Agency
      • Is Affiliate Marketing for Your Business?
      • Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
      • False Victories
      • Bring Programmatic Adv In House? Yes? No?
      • Call Attribution Tech - Do you need it?
      • Are you losing sales people?
      • Webinar: Adult Student Retention
      • Is ‘eMail Blindness’ Killing Your Business?
      • Direct Mail Tips for More Effective Student Recruitment
      • Marketers Wake Up...Get Those Phone #s
      • The Secret to Successfully Providing Life-long Learning
      • Higher Ed Marketing Podcast 3: Web Forms
      • Higher Ed Marketing Podcast 4: Thank you page
      • 2 Secrets to Achieving Adult Enrollment Goals
      • Social Worship
      • The Amazon Effect...Are You Ready?
      • Old Ways Don't Open New Doors
      • Early Results: Adult Student Recruitment Effectiveness Part I of II
      • Early Results: Adult Student Recruitment Effectiveness Part II of II
      • Webinar: Competitive Intelligence 101
      • How to Say the Right Thing so More Adults Enroll
      • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • Are You Listening Carefully? Asking the Right Questions?
      • Missing Unrealistic Goals
      • What Are You Putting Into Your Sales Pipeline
      • Competitive Intelligence - What is it? Why do you need it?
      • Yes, You Do Have the Budget
      • Enrollment Opportunity: Under-served Segments
      • Why Colleges Are Failing to Achieve Adult Enrollment Goals
      • 01
      • 02
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
        • Top Benefits You Enjoy From a Mystery Shopper Audit
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
      • Direct Marketing Planning
      • How Many Leads Do Our Sales Executives Need?
      • The Drones Are Coming!
      • Advantages of Direct Marketing
      • Student Retention Tips for 2016
      • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
      • New Study Identifies Opportunities to Improve Student Recruitment
      • 6 Tips to Improve Your College's Content Marketing Performance
      • Lead Flow Planning - Getting It Right

Category List

Webinar (2)
Podcast: Higher Ed (4)
Marketing Communications (3)
Advertising (1)
Sales Management (1)
Omni Channel Marketing (1)
Marketing (2)
Digital Marketing (1)
Content Marketing (2)
Telemarketing (1)
Email Marketing (1)
Higher Education Marketing (14)
Strategic Marketing Planning (2)
CRM (1)
Competitive Intelligence (1)
Student Recruitment (2)
Direct Marketing (3)
Lead Management (2)
Mobile Marketing (1)
Marketing Planning (1)
Retailing (1)
Marketing Strategy (2)
Marketing Management (1)

Tag List

Competitive Intelligence (2)
On Demand Marketing (1)
Advertising (4)
eCommerce (2)
Email Marketing (2)
Mobile Marketing (1)
Telemarketing (1)
Key Metrics (1)
earned media (1)
Segmentation (1)
Marketing Planning (1)
Inbound Marketing (1)
paid media (1)
Direct Response (1)
Marketing Management (1)
Student Retention (3)
Content Marketing (1)
Digital Marketing (1)
Retail Marketing (3)
Media Buying (1)
Catalog Marketing (1)
DR Radio (1)
Integrated Marketing Communications (1)
Sales (1)
Database Marketing (1)
Content Markteing (2)
Call Center (1)
Sales Management (1)
Email (1)
Marketing Promotions (1)
Social Media Marketing (2)
Lead Nurturing (2)
Direct Response Email (1)
Nurturing (1)
Strategic Market Planning (1)
Marketing Strategy (3)
Assessments (1)
Student Enrollments (1)
Dave Freeman (3)
Multi Channel Marketing (1)
Customer Acquistion (1)
Lifelong Learning (1)
Data-Driven Marketing (1)
Competitive Analysis (2)
Demand Generation (1)
Thank you page (1)
Higher Education (7)
Webinar (2)
CRM (1)
Marketing Channels (2)
Creative (1)
SMS Text (1)
CMO (1)
Event Marketing (1)
Setting Goals (1)
Student Recruitment (8)
Adult Students (3)
Higher Education Marketing (8)
Lead Management (2)
Direct Marketing (3)
Selling (1)
Broadcast Direct Response (1)
influencer marketing (1)
Mystery Shopper Audit (1)
Social Media (1)
Strategic Planning (1)
Post-traditional Students (1)
Retailing (2)
Student Success (1)
Affiliate Marketing (1)
Enrollment Management (1)
Web Forms (1)
Customer Retention (1)
Direct Mail (1)
Online Marketing (1)
Marketing Research (3)
Marketing Media (1)
Omni Channel Marketing (1)
Outsourcing (1)
Marketing Communications (6)
Lead Generation (2)
New Program Development (1)
Internet Marketing (1)
Marketing (4)
Student Satisfaction (1)
Adult Student Retention (1)

Tag Cloud

On Demand MarketingThank you pageNurturingSellingCreativeStudent SuccessEnrollment ManagementSocial MediaCall CenterStudent RecruitmentSetting GoalsOutsourcingStrategic Market PlanningContent MarketingMarketing PromotionsIntegrated Marketing CommunicationsSalesRetailingAffiliate MarketingOmni Channel MarketingDemand GenerationCompetitive AnalysisData-Driven MarketingMarketingAssessmentsMedia BuyingHigher EducationLead GenerationMobile MarketingDirect MarketingSocial Media MarketingWeb FormsEvent Marketingpaid mediaMarketing ChannelsLead ManagementEmail MarketingInbound MarketingCustomer RetentionInternet MarketingDigital MarketingEmailAdult StudentsKey MetricsMarketing StrategyAdult Student RetentionOnline MarketingNew Program DevelopmentStudent EnrollmentsMarketing PlanningStrategic PlanningHigher Education MarketingBroadcast Direct ResponseMarketing MediaAdvertisingStudent SatisfactionSMS Textinfluencer marketingDave FreemaneCommerceCatalog MarketingContent MarkteingMarketing CommunicationsCMODatabase MarketingMulti Channel Marketingearned mediaDirect ResponsePost-traditional StudentsTelemarketingMystery Shopper AuditLead NurturingDirect MailCustomer AcquistionSales ManagementRetail MarketingCRMLifelong LearningStudent RetentionSegmentationMarketing ManagementMarketing ResearchDR RadioWebinarCompetitive IntelligenceDirect Response Email


Archive

2019

  • May
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Direct Mail Tips for More Effective Student Recruitment

Jun 12, 2017

Category: Higher Education Marketing

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Tags : Student Recruitment, Direct Mail

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Is ‘eMail Blindness’ Killing Your Business?

May 18, 2017

Category: Email Marketing

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View Post
Tags : Email Marketing, Integrated Marketing Communications

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Webinar: Adult Student Retention

May 12, 2017

Category: Webinar

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View Post
Tags : Student Retention, Webinar, Adult Student Retention

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Are you losing sales people?

May 03, 2017

Category: Sales Management

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The reasons you are losing Millennial salespeople.

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Tags : Sales Management, Selling

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Call Attribution Tech - Do you need it?

May 03, 2017

Category: Telemarketing

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Call tracking using call attribution software, some of the pluses. Using tried and true 800s may be just as effective and cheaper.

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Tags : Telemarketing, Call Center, Inbound Marketing

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Bring Programmatic Adv In House? Yes? No?

May 03, 2017

Category: Advertising

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The things you should consider if you are considering programmatic advertising buying in house.

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Tags : Marketing Promotions, Advertising, Marketing Media, Marketing Communications, Media Buying

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Is Affiliate Marketing for Your Business?

Apr 25, 2017

Category: Marketing

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Many marketers still haven’t discovered the value and secret of affiliate marketing...Let’s not jump off the deep end here. Affiliate marketing is not new, it’s been around longer than the Internet, a lot longer. And, for sure, the digital world did not invent it. It’s also hardly undiscovered.

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Tags : Sales, Marketing, Marketing Channels, Affiliate Marketing

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Pros & Cons of In House Agency

Apr 24, 2017

Category: Marketing Communications

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Do you or don't bring your advertising / creative agency in house? A lot of stuff in the press about this one in light of the recent problems that Pepsi experienced. I frankly wouldn't blame it on the agency being in house. Could just have as easily happened with an outside agency. Should you or shouldn't you? Read pros and cons.

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Tags : Advertising, Marketing Communications, Creative

0 comments

Retail is Not Dead!

Apr 24, 2017

Category: Retailing

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Retail is anything but dead and people need to understand what is happening and if they are a retailer what they need to do to grow and survive.

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Tags : Retailing, Retail Marketing, eCommerce

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Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments

Apr 24, 2017

Category: Student Recruitment

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Tags : Student Recruitment, Higher Education Marketing, Higher Education, Adult Students, Webinar

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