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<rss version="2.0">  <channel>	<title><![CDATA[Latest blog]]></title>	<link>https://www.dwsassociates.com</link>	<description><![CDATA[Our latest blog feed]]></description> 	<lastBuildDate>Tue, 4 Jun 2024</lastBuildDate>  <item>	  <title><![CDATA[How Content Marketing Can Increase Enrollments, Retention]]></title>	  <link>https://www.dwsassociates.com/blog/2018/how-content-marketing-can-increase-enrollments-retention/	  </link>	  <description><![CDATA[What exactly is content marketing and how can it help your institution increase enrollments?]]></description>    <category>Student Recruitment    </category>    <category>Content Markteing    </category>    <category>Student Retention    </category>    <pubDate>Wed, 21 Nov 18 11:50:00 -0700</pubDate>  </item>  <item>	  <title><![CDATA[Developing Your Content Marketing Strategy]]></title>	  <link>https://www.dwsassociates.com/blog/2018/developing-your-content-marketing-strategy/	  </link>	  <description><![CDATA[Developing your content marketing strategy is key to your ability to implement a successful content marketing program.  This post walks you through the key steps and provides you with some free, useful tools...]]></description>    <category>Higher Education Marketing    </category>    <category>Content Marketing    </category>    <category>B2B Marketing    </category>    <category>B2C Marketing    </category>    <pubDate>Wed, 21 Nov 18 11:32:00 -0700</pubDate>  </item>  <item>	  <title><![CDATA[Designing and Writing Effective Direct Mail Packages]]></title>	  <link>https://www.dwsassociates.com/blog/2018/designing-and-writing-effective-direct-mail-packages/	  </link>	  <description><![CDATA[Direct mail can produce double-digit increases in digital campaign performance - so here are some tips for designing and writing effective direct mail.]]></description>    <category>Direct Mail    </category>    <pubDate>Mon, 27 Aug 18 12:13:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them]]></title>	  <link>https://www.dwsassociates.com/blog/2018/2-commonly-overlooked-causes-enrollment-shortfalls-and-how-fix-them/	  </link>	  <description><![CDATA[There are two commonly overlooked causes for failing to achieve enrollment goals that can live inside your institution - here's how to fix them.]]></description>    <category>Marketing Strategy    </category>    <category>Marketing    </category>    <pubDate>Mon, 13 Aug 18 08:00:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Contact Strategy: People Buy From People]]></title>	  <link>https://www.dwsassociates.com/blog/2018/people-buy-people/	  </link>	  <description><![CDATA[Does your contact strategy include people interacting? People buy from people.  People they trust.  Does your lead nurturing process help your potential new customers get to know your staff and build trust? Maybe it should!]]></description>    <category>Customer Acquistion    </category>    <category>Marketing    </category>    <category>Lead Nurturing    </category>    <pubDate>Mon, 06 Aug 18 06:05:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[How to Overcome the 3 Reasons Most Miss Their Enrollment Goals]]></title>	  <link>https://www.dwsassociates.com/blog/2018/how-overcome-3-reasons-most-miss-their-enrollment-goals/	  </link>	  <description><![CDATA[3 reasons most colleges and universities miss their enrollment goals are easily overcome - learn how.]]></description>    <category>Lead Generation    </category>    <category>Lead Nurturing    </category>    <pubDate>Tue, 17 Jul 18 06:00:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Should You Buy or Generate Your Own Leads?]]></title>	  <link>https://www.dwsassociates.com/blog/2018/should-you-buy-or-generate-your-own-leads/	  </link>	  <description><![CDATA[Lead aggregators.  Affiliate programs.  Those places someone on your team calls to “buy leads” because you can’t seem to generate enough quality leads and enrollments with your lead generation/enrollment efforts.  Should you buy leads or figure out how to generate your own?]]></description>    <category>Lead Generation    </category>    <category>Lead Nurturing    </category>    <pubDate>Tue, 10 Jul 18 06:00:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[PART 2: Podcasts: Develop Your Plan]]></title>	  <link>https://www.dwsassociates.com/blog/2018/part-2-podcasts-develop-your-plan/	  </link>	  <description><![CDATA[Developing your podcast plan is the next step in the series. 

In Part 1 Should You Start Your Own Podcast, we covered the reasons to give podcasts some consideration and how to determine if they make sense for you – and your audience.

So, you have decided to take the next step and that means figuring out what your podcast will be.
]]></description>    <category>Podcast    </category>    <pubDate>Tue, 10 Jul 18 04:00:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Part 1: Blogs: Should You Start A Blog?]]></title>	  <link>https://www.dwsassociates.com/blog/2018/part-1-blogs-should-you-start-blog/	  </link>	  <description><![CDATA[Should a blog be part of your content marketing strategy? Well with Millennials and Gen Z as your audience a blog could make a lot of sense - so here are some questions to ask so you can decide if it's right for your business]]></description>    <category>Blog    </category>    <pubDate>Tue, 26 Jun 18 04:00:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[8 Simple Ways to Increase Enrollments]]></title>	  <link>https://www.dwsassociates.com/blog/2018/8-simple-ways-increase-enrollments/	  </link>	  <description><![CDATA[Everyone's searching for ways to increase enrollments - and here are 8 simple yet highly effective ways to generate more enrollments from your qualified leads.]]></description>    <category>A/B Testing    </category>    <category>Segmentation    </category>    <category>Email Marketing    </category>    <category>Email    </category>    <pubDate>Mon, 25 Jun 18 07:00:00 -0600</pubDate>  </item>	 </channel></rss>