Why You Can't Afford to Pass on a Retention Audit

A retention audit is an evaluation of your processes for retaining customers (businesses) or students (colleges). You need to evaluate the processes if you ever hope to improve your retention rate – because a higher retention rate means higher customer/student lifetime value which means greater success for your business/college.

Top Benefits You Enjoy From a Mystery Shopper Audit

The Mystery Shopper Audit is one of our most popular services for a number of reasons – low cost, practical recommendations that generate more sales/enrollments, and the peace of mind that comes from having experienced professionals take a look at how you attract and nurture leads.

Marketing...It's About the Numbers

Somehow marketing has come to mean nothing but “marketing communications” and “content marketing” in this digital world we live in. How that happened, I don’t know. But marketing is so much more and the bottom line is that it’s about the NUMBERS; the only ones that count…revenue and profits.

Marketers Are Focused On the Wrong Things

Marketers are focused on the wrong things. What should you be focused on?

Join Marketing Connection Today

Marketing Connection is a free online community for sales and marketing professionals searching for ways to improve performance. Join today and receive free access to more than 150 sales and marketing apps and tools as well as discounts on services, app development, consulting and more.

Higher Education Marketing Assessment Tool: A Demo

Our Higher Education Marketing Assessment tool can be extremely powerful for marketing/enrollment management leaders searching for a detailed audit of their institution’s marketing/enrollment. The assessment provides you with an impartial, neutral valuation of their strategies, processes, practices, programs, and operations – which certainly helps you identify strengths, weaknesses, gaps and opportunities for improvement.

Colleges Without Market Research: Penny-Wise, Pound Foolish

We know that knowledge is power yet so many colleges refuse to make an ongoing investment into market research. Why?

Better Adwords Performance ASAP

We’re all looking for ways to better Adwords performance ASAP – so here are a few tips.

Your Website Needs Help

Websites need help – they all do. And after hundreds of mystery shopper and competitive intelligence projects that have provided me with the distinct pleasure of spending lots of time on sites in search of information, here are a few things you should consider when designing or redesigning or tweaking your site.

How to Lower New Student Acquisition Costs

Lower new student acquisition costs means your college and program can hit profitability sooner rather than later. So here are a few proven ways to make it happen…