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<rss version="2.0">  <channel>	<title><![CDATA[Latest blog]]></title>	<link>https://www.dwsassociates.com</link>	<description><![CDATA[Our latest blog feed]]></description> 	<lastBuildDate>Tue, 4 Jun 2024</lastBuildDate>  <item>	  <title><![CDATA[Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016]]></title>	  <link>https://www.dwsassociates.com/blog/2016/11/big-data-predictive-analytics-marketing-research-strike-out-election-2016/	  </link>	  <description><![CDATA[Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016.  How could the experts get it so wrong? How can you be sure your next research project delivers you with more accurate insight?]]></description>    <category>Market Research    </category>    <pubDate>Thu, 10 Nov 16 06:26:00 -0700</pubDate>  </item>  <item>	  <title><![CDATA[5 Ways to Increase Graduate School Enrollments by Leveraging Data]]></title>	  <link>https://www.dwsassociates.com/blog/2016/11/5-ways-increase-graduate-school-enrollments-leveraging-data/	  </link>	  <description><![CDATA[5 Ways to Increase Graduate School Enrollments by Leveraging Data - so you can work smarter, improve performance and lower costs.]]></description>    <category>Student Recruitment    </category>    <pubDate>Fri, 04 Nov 16 11:47:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Content Marketing for Higher Education Recruitment and Retention]]></title>	  <link>https://www.dwsassociates.com/blog/2016/10/what-content-marketing/	  </link>	  <description><![CDATA[How can content marketing for higher education recruitment and retention increase enrollments? Read this to find out.]]></description>    <category>Content Marketing    </category>    <pubDate>Mon, 31 Oct 16 09:00:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[How Asking the Right Questions Can Increase Enrollments]]></title>	  <link>https://www.dwsassociates.com/blog/2016/10/how-asking-right-questions-can-increase-enrollments/	  </link>	  <description><![CDATA[Asking the right questions can help your college increase enrollments – but you also need to have an effective process for capturing the answers, analyzing them and determining how best to put that insight to use.]]></description>    <category>Process Mapping    </category>    <category>Lead Nurturing    </category>    <pubDate>Wed, 26 Oct 16 13:43:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Too Much Content Too Much Waste]]></title>	  <link>https://www.dwsassociates.com/blog/2016/10/too-much-content-too-much-waste/	  </link>	  <description><![CDATA[Too much content?  How do you know if you're producing too much content and, basically wasting resources?  Here's some tips on how to answer the question.]]></description>    <category>Content Marketing    </category>    <pubDate>Wed, 19 Oct 16 08:06:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Your Email Metrics Are Wrong]]></title>	  <link>https://www.dwsassociates.com/blog/2016/10/your-email-metrics-are-wrong/	  </link>	  <description><![CDATA[Your email metrics are wrong - so how do you know email is working?  Hint: You don't unless you are tracking something you see  -like sales.]]></description>    <category>Data Analytics    </category>    <category>Digital Marketing    </category>    <pubDate>Tue, 04 Oct 16 05:00:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[How You Can Enroll More Non-Traditional Students]]></title>	  <link>https://www.dwsassociates.com/blog/2016/10/how-you-can-enroll-more-non-traditional-students/	  </link>	  <description><![CDATA[How can you enroll more non-traditional students - the first tip is to do a better job of understanding of who they are, what they want, need, expect and perceive.  And the other tips help you use that insight to drive enrollments!]]></description>    <category>    </category>    <pubDate>Sat, 01 Oct 16 11:00:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Video Content Marketing: Tips for Greater Success]]></title>	  <link>https://www.dwsassociates.com/blog/2016/09/video-content-marketing-tips-greater-success1/	  </link>	  <description><![CDATA[This article gives you tips on creating better video content for more successful marketing programs.]]></description>    <category>Content Marketing    </category>    <category>Marketing Communications    </category>    <category>Video Marketing    </category>    <category>Creative    </category>    <pubDate>Wed, 28 Sep 16 04:36:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Digital Metrics: How Much is Real & How Much is Bullshit?]]></title>	  <link>https://www.dwsassociates.com/blog/2016/09/digital-metrics-how-much-real-how-much-bullshit/	  </link>	  <description><![CDATA[The controversy over digital data quality and metrics continues full-bore this week over the quality of data being pitched as what we marketers should be using to measure and evaluate the success of our marketing programs/activities.  And, it continues to be proven highly suspect.  In this article we talk about that problem and what we as marketers need to do when evaluating programs.  What's good, what's not.]]></description>    <category>    </category>    <pubDate>Sun, 25 Sep 16 06:29:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[The Details Are in the Plans]]></title>	  <link>https://www.dwsassociates.com/blog/2016/09/details-are-plans/	  </link>	  <description><![CDATA[The details are in the plans - the strategic plans and the go-to-market plans.  But many stay away from plans because they think they prevent them from responding to opportunities that come up. Wrong!]]></description>    <category>    </category>    <pubDate>Thu, 15 Sep 16 07:22:00 -0600</pubDate>  </item>	 </channel></rss>