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      • Market Opportunity Assessment: Why You Need One & 5 Key Steps
      • Enrollment Management: Navigating Disruption to Achieve Success
      • 49% of retailers name in-store mobile experience a top priority
      • 2019 Digital Marketing Trends & Gen Z
      • Enrollment Management: Shifting Demographics & Shrinking Population
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      • Competitor Update: Coursera Coming to Eat Your Lunch
      • Discussion: Why Should Your Institution Exist in the 21st Century?
      • Discussion: Should Your College Exist in the 21st Century?
      • Welcome Back: Former Students, Graduates
      • Adult Students: Thoughts on the Chronicle's Report
      • Avalanche of Dreck...Are you part of the problem?
      • Profile of the Average Online Student
      • You Can't Make It Up In Volume
      • Simple Guide to Creating Profitable Personas
      • Amazon Losing Billions - You Should Be Scared
      • Comment: Why Most CMOs are Failing
      • Marketing Personalization...Most of It Isn't
      • Amazon's "Try Before You Buy"
      • Are Shoppers Really That Resistant to Self-Checkout?
      • B.A.N.T. May Be Old, But It Still Works
      • All The Martech In The World Won't Make You a Marketer
      • 9 Tips For Writing Effective PPC Ads
      • Blogging: 5 Reasons Why & 5 Tips for Success
      • The 4 Step Welcome Email Series
      • The Lead Management Game - Winning Or Losing?
      • Part 1: Podcasts Should You Start Your Own Podcast?
      • Part 1: Blogs: Should You Start A Blog?
      • 8 Simple Ways to Increase Enrollments
      • PART 2: Podcasts: Develop Your Plan
      • Should You Buy or Generate Your Own Leads?
      • How to Overcome the 3 Reasons Most Miss Their Enrollment Goals
      • Contact Strategy: People Buy From People
      • 2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them
      • Designing and Writing Effective Direct Mail Packages
      • Developing Your Content Marketing Strategy
      • How Content Marketing Can Increase Enrollments, Retention
      • Influencer Marketing: More Confusion Over Simple Concept
      • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
      • Marketing Planning 101 - Are You?
      • Are CMOs' Jobs in Jeopardy?
      • Lead Flow Planning - Getting It Right
      • Omni Channel or Not? Retail Survival or Not?
      • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
      • Tips for Great Direct Response Radio
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      • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
      • Why They ain’t buying what you’re sellin’
      • New Degree Programs: What You Must Learn from Google, Amazon and Apple
      • Student Recruitment & Retention Goes to the Movies
      • Just Outsource It!
      • Why You’re Not Answering Their Questions
      • Adult Students: Are You Serious or Just Screwing Around?
      • Is Your Brand Safe?
      • Ask Questions
      • Event Marketing for Adult Enrollments
      • Retail is Not Dead!
      • Pros & Cons of In House Agency
      • Is Affiliate Marketing for Your Business?
      • Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
      • False Victories
      • Bring Programmatic Adv In House? Yes? No?
      • Call Attribution Tech - Do you need it?
      • Are you losing sales people?
      • Webinar: Adult Student Retention
      • Is ‘eMail Blindness’ Killing Your Business?
      • Direct Mail Tips for More Effective Student Recruitment
      • Marketers Wake Up...Get Those Phone #s
      • The Secret to Successfully Providing Life-long Learning
      • Higher Ed Marketing Podcast 3: Web Forms
      • Higher Ed Marketing Podcast 4: Thank you page
      • 2 Secrets to Achieving Adult Enrollment Goals
      • Social Worship
      • The Amazon Effect...Are You Ready?
      • Old Ways Don't Open New Doors
      • Early Results: Adult Student Recruitment Effectiveness Part I of II
      • Early Results: Adult Student Recruitment Effectiveness Part II of II
      • Webinar: Competitive Intelligence 101
      • How to Say the Right Thing so More Adults Enroll
      • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • Are You Listening Carefully? Asking the Right Questions?
      • Missing Unrealistic Goals
      • What Are You Putting Into Your Sales Pipeline
      • Competitive Intelligence - What is it? Why do you need it?
      • Yes, You Do Have the Budget
      • Enrollment Opportunity: Under-served Segments
      • Why Colleges Are Failing to Achieve Adult Enrollment Goals
      • 01
      • 02
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
        • Top Benefits You Enjoy From a Mystery Shopper Audit
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
      • Direct Marketing Planning
      • How Many Leads Do Our Sales Executives Need?
      • The Drones Are Coming!
      • Advantages of Direct Marketing
      • Student Retention Tips for 2016
      • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
      • New Study Identifies Opportunities to Improve Student Recruitment
      • 6 Tips to Improve Your College's Content Marketing Performance
      • Lead Flow Planning - Getting It Right
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Higher Education Newsletters

2019

05/16/2019 [Download] 29 Step Email Marketing Checklist
05/09/2019 [Download] Increase Open Rates with these Subject Line Tips
04/30/2019 [Download] How to Enroll More Gen Z with Digital Marketing
04/16/2019 [Webinar] Overcoming Changes in your target market
04/09/2019 [Download] Success during Changing Demographics, Fewer HS Grads
04/02/2019 [Download] Digital Marketing and Gen Z Info
03/26/2019 Is marketing important to your institution?
03/19/2019 [Download] Improve Your MarCom Performance
03/12/2019 [Download] Guide to Outperforming the Competition
03/05/2019 [Download Sample Report] Improving Enrollment Management Performance
02/26/2019 Build stronger marketing programs that outperform competitors
02/19/2019 Important Information RE: Increasing Your Enrollments
02/12/2019 Enrollment Management Edition: [Download Checklist] Student Acquisition and more
02/12/2019 President's Edition: Higher Education Strategic Insights: 02/12/2019
02/06/2019 [Special Limited Offer] Surpass your enrollment goals
01/30/2019 [Download Guide] 4 Steps to Outperforming Your Competition
01/22/2019 This can help lower costs, increase enrollments, revenue
01/15/2019 Higher Ed Strategy: Improve MarCom Performance
01/08/2019 Strategic Planning: Competitive Intelligence Increases Enrollments

2018 Archives

12/18/2018 Happy Holidays
12/11/2018 Higher Ed Strategy: Market Opportunities to increase revenue
12/04/2018 [Download] Tools for increasing enrollments
11/27/2018 How to increase enrollments, lower your costs in 2019
11/13/2018 Here's Your #1 Option for Increasing Enrollments
10/31/2018 [DOWNLOAD] Make sure you have the right processes and tech to achieve enrollment goals
10/24/2018 [Download Checklist] Improve Student Acquisition
10/09/2018 [Downloads] Proven tips, processes for increasing enrollments with current resources
10/02/2018 [Download] Increase enrollments with email checklist and more
09/25/2018 SPECIAL OFFER: SUBSCRIBERS ONLY!
09/18/2018 [FREE DOWNLOADS] How you can improve upon fall performance
09/11/2018 How to generate +3x more quality leads and reduce expenses by +60%
09/05/2018 5 Ways to Beat Spring Enrollment Goals
08/28/2018 [Download] How you can Increase Enrollments with more Effective Email
08/14/2018 Generate more enrollments this spring
08/07/2018 [Download] Lead Gen Checklist for more enrollments
07/31/2018 Research Report: 25% o Students Don't Feel They Will Graduate!
07/17/2018 Increase Enrollments with Partner Programs
07/10/2018 Lowering your cost to enroll more new students
06/26/2018 This will help increase your fall enrollments
06/19/2018 Crush Your Fall Adult Enrollment Goals
06/12/2018 SPECIAL OFFER: SUBSCRIBERS ONLY
05/29/2018 [Guide] How to Create Robust and Profitable Personas That Drive Enrollment 
05/24/2018 The truth about your emails to prospects
05/22/2018 [Webinar Archives & White Paper Link] Thanks for attending!
05/15/2018 Free Welcome Email Campaign with Email Audit
05/08/2018 [Free Download] Increase Open Rates with these Subject Line Tips
05/01/2018 [Download Checklist] Improve Emails and Increase Adult Enrollments
04/24/2018 Register for Free Webinars Turning the Adult Market into a Profitable Priority
04/17/2018 Content Marketing can generate more high-quality leads, enrollments
04/10/2018 How to generate more qualified adult leads and enrollments
04//03/2018 [eBook] The Direct Marketing Handbook - Direct in the Digital Age
03/27/2018 Increase Adult Enrollments with Win-Back Campaigns
03/20/2018 Download Content Marketing for Adult Recruitment White Paper
03/13/2018 Your Enrollments, Competitors and being prepared for change in the market
03/13/2018 Download Student Retention Check-list, White Paper and more
03/06/2018 Download Adult Lead Generation Check List and more
03/06/2018 Hard decisions about new programs, pricing etc require market intelligence
02/27/2018 Content Marketing, Social Media Marketing & Message/Offer Strategies
02/20/2018 Avoid the Bleak Predictions for 2018 with these
02/13/2018 Generate more quality adult leads and enrollments
02/06/2018 Get your student retention check-list
01/30/2018 This will help you consistently achieve your adult enrollments
01/23/2018 Complimentary Lead Generation Check-list
01/16/2018 Can you answer this? Questions that need to be answered if...
01/09/2018 Adult Student Lead Generation Tips for 2018
01/02/2018 Control Costs & Achieve Goals in 2018

2017 Archives

12/06/2017 Free Adult Student Lead Generation Self Assessment
11/28/2017 Your 2018 Adult Enrollments
11/14/2017 Lead Generation & Nurturing Analysis
11/07/2017 What you need to improve enrollments 
10/31/2017 This is all Treat, No Trick!
10/24/2017 Make sure you offer the right programs
10/17/2017 Convert more leads into enrollments
10/10/2017 Increase Adult Lead Gen & Enrollments
10/03/2017 Special Offer: Adult Lead Gen Analysis
09/26/2017 Introducing: Lead Nurturing Analysis w/ Special Offer
09/26/2017 Introducing: Lead Generation Analysis w/ Special Offer
09/19/2017 Practical Tips for generating more qualified adult leads
09/12/2017 Achieve your spring adult enrollment goals
09/05/2017 Download new, updated "Content Marketing in Higher Education" eBook Now!
08/29/2017 Check out these proven ways to increase adult enrollments
08/22/2017 Download these white papers to more efficiently achieve your adult enrollment goals
08/15/2017 You Know the Power of Knowledge - and how marketing research drives enrollments
08/08/2017 Initial Research Findings: Why Adult Recruitment Efforts Struggle
08/01/2017 Here's something I think you're really going to appreciate
07/25/2017 Is it working as best as it can?
07/18/2017 Are you chasing prospective adult students away?
07/11/2017 Here are some ways to achieve your adult enrollment goals
06/27/2017 Adult enrollments - way to increase - tips, best practices and more
06/20/2017 Hey - you should appreciate these tips to achieve adult student enrollments
06/13/2017 Some effective ways to use direct mail, radio to recruit adults
06/06/2017 FYI - Some Summer Reading Recommendations
06/01/2017 Your best call when it comes to adult enrollments...
05/23/2017 NEW Adult Enrollment Kit - Tips for Increasing Adult Enrollments
05/16/2017 New Adult Student Retention Webinar & More to Increase Adult Enrollments
05/09/2017 NEW: Adult Enrollment Kit - You Don't Need More Leads, You Need This!
05/02/2017 NEW Adult Recruitment and Retention White Papers
04/25/2017 More ways to increase adult student enrollments than you thought possible!
04/18/2017 Adult Students - More Tips to Increase Enrollments
04/11/2017 Adult Students: Addressing their wants and needs increases enrollments
04/05/2017 More tips and tools for increasing adult student enrollments
03/28/2017 Adult Student - Effective ways to Increase enrollments
03/21/2017 New Budget Friendly Ways to Increase Adult Enrollments
03/14/2017 Hollywood Awards & Adult Enrollments Are Alike
03/07/2017 Increase Enrollments with New Programs
02/28/2017 8 Ways to Increase Enrollments
02/23/2017 Top 3 Reasons for not reaching enrollment goals are no longer valid
02/21/2017 Why you need good data to drive better decisions that increase enrollments
02/14/2017 Adult, Graduate, Continuing Education - Increase Enrollments
02/07/2017 Non-traditional Student Enrollments - Tips to Improve, Increase
01/31/2017 How to increase non-traditional student enrollments in 2017
01/24/2017 Enroll More Non-Traditional Students
01/17/2017 Jump Start 2017 & Stategic Planning Tips
01/10/2017 Strategic Planning Check List Helps Increase Enrollments
01/03/2017 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them

2016 Archives

12/23/2016 Happy Holiday Gift
12/6/2016  Most Popular eBooks & White Papers of 2016
11/29/2016 150+ Ways to Increase Enrollments
11/15/2016 Increase enrollments with these proven strategies 
11/1/2016  Mystery Shopper/Increase Enrollments in 2017
10/25/2016 Increase Non-traditional Student Enrollments in 2017
10/18/2016 Mystery Shopper Audit Increases Enrollments Double Digit
10/11/2016 Increase Enrollments, Lower Costs, Workload
10/4/2016 Non-traditional Student Enrollments
9/27/2016 Generating more Non-traditional Student Enrollments
9/20/2016 Non-traditional Student Assessment - Generate More Enrollments
9/13/2016 Surpass Your Spring Enrollment Goals
9/06/2016 Stop Losing Enrollments - Find Out How
8/30/2016 Please Allow Us to Introduce Ourselves
8/16/2016 Make 2017 a Greater Success
8/03/2016 Complimentary 360 Degree Recruitment Assessment
7/19/2016 Free Marketing Performance Evaluator
7/12/2016 3 Ways to Improve PPC Camaign Results
6/28/2016 Content Marketing, PPC Campaign Tips and more
6/21/2016 Learn how to improve student retention
6/07/2016 Take Part in our Mystery Shopper Research & Receive Free Evaluation
5/24/2016 7 Strategies that Drive Enrollments - complimentary
5/10/2016 Social Media: How to Generate More Enrollments
5/03/2016 Student Success First - Increase Enrollments ASAP
4/26/2016 Common Social Media and Student Recruitment Challenges -and How to Overcome Them
4/12/2016 Student Retention Best Practices that Deliver Results
4/15/2016 Social Media for Recruitment and Retention - Complimentary eBook
3/29/2016 Content Marketing for Higher Education - Enrollment Growth
3/01/2016 Direct Marketing, Social Media Drives Enrollment Growth
2/23/2016 Student Success First Survey Program
1/26/2016 17% of Colleges Failed to Follow Up with Inquiry
1/19/2016 Complimentary White Paper: 5 Principles that Drive Recruitment and Retention Growth

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