Introducing: Adult Student Lead Nurturing Analysis
For those that are searching for ways to convert more inquiries/leads into new student enrollments - we focus on one degree program, and we review and analyze your lead nurturing efforts for that program from initial contact through accepted/enrolled in first class.
This analysis is available for a limited time at an introductory rate of $995 per program.
What We Analyze
The following key elements are evaluated as part of this service:
- Target Audience Segmentation (Detailed demographic, psychographic, behavioral, geographic factors)
- Messages and Offers
- Media
- Contact Strategy (Frequency and Timing)
- Qualification, Prioritization and Segmentation process
- Creative/Presentation Evaluation
This includes an assessment of your nurturing process from the perspective of the potential adult student – from their initial contact with your institution through their enrollment in their first course. This allows us to provide you with an evaluation of your message, offer, media and contact/frequency strategies so that strengths, weaknesses and gaps can be identified and addressed.
What you Receive
You will be presented a summary report with recommendations for increasing inquiries for the identified program that are based on our analysis of your lead nurturing efforts. This will provide you with insight into what we found and what we view to be your strengths, weaknesses and opportunities for improvement.
Ensuring you Enjoy the Most Value!
To ensure you receive the most value possible from this service, the person that requests the consultation must actively participate in the analysis AND must have the authority and ability to implement the recommendations if you so choose.