The eCommerce Catalog Multi-Channel Marketing Assessment is a comprehensive study and review of your current and future eCommerce and catalog marketing plans and activities whether they be print, online, or both.
Retail Financial Calculators
This tool includes 24 retail marketing financial calculators to help you plan your merchandising, retail sales analysis, store planning and staffing, breakeven analysis and more.
RFM Scoring Modeler Calculator
RFM (recency, frequency, monetary) analysis is used to determine quantitatively which customers are the best ones by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much the customer spends (monetary). This tool will help you determine your best customers and allow you to segment them based on RFM analysis.
Customer Retention Rate Calculator
This tool will calculate the year-over-year retention rate of your customers and the projected customer life time in years based on the variables you enter for the number of customers who purchased in the first year and the number of them that were still purchasing in the second year.