Use this 1-Step Campaign BE (Breakeven) Marketing Calculator to compute the overall response rate required to achieve breakeven and also the number of inquiries, leads, opportunities, qualified opportunities, and closed sales needed based on the advertising circulation and costs for a program, the average revenue per transaction, and the gross margin percentage for that transaction that you enter. 

Use this 1-Step Campaign BE (Breakeven) Marketing Calculator to compute the overall response rate required to achieve breakeven and also the number of inquiries, leads, opportunities, qualified opportunities, and closed sales needed based on the advertising circulation and costs for a program, the average revenue per transaction, and the gross margin percentage for that transaction that you enter. 

Use this Direct Response Average Order Value Breakeven marketing calculator to compute the breakeven response percentage and number of orders for your B2C or B2B direct marketing campaign based on advertising costs and the average order value for orders filled during the campaign.

The Breakeven - Media Level Pro Forma Marketing Calculator will help you learn immediately if your product can make money in a direct marketing campaign in print, catalog, or email media.

The Mail Testing Financial Analysis marketing calculator helps you determine acceptable response levels for a test direct mail campaign.

The Breakeven - Media Level Pro Forma Calculator will help you learn immediately if your product can make money in a direct marketing campaign in print, catalog, or email media. 

This tool will calculate the "ad allowable" and "media efficiency ratio" for a DRTV infomercial campaign. The ad allowable tells you how much you can afford on a cost per order basis.

The DRTV Income & Cash Flow Projection Calculator will help you conduct "what-if" analysis, and income and cash flow projections for a direct response television campaign (infomercial). 

The DRTV Campaign ROAI (return on advertising investment) Calculator will help you learn immediately if your product can make money on TV.

Use this pro forma Breakeven Analysis - Lead Generation Campaign BE Marketing Calculator to determine the breakeven percentage and inquiries or leads required based on a desired cost per lead / inquiry (CPI / CPL) for your direct response B2C or B2B marketing campaign.

This tool may be used for computing the per thousand cost for any direct mail campaign, whether it is a postcard, self mailer, brochure, catalog, a dimensional mail package with free gift/premium included, or a solo mail.

This tool will calculate the breakeven and ROI for an outbound telemarketing campaign based on achieving a specified revenue target for the campaign determined by the average transaction value and resulting number of sales (closes) required.

This tool will calculate the breakeven and ROI for an outbound telemarketing campaign based knowing the exact size the potential audience that you will be contacting during this campaign.  

Use this guide and template to plan your direct marketing campaign, which may include one or more tactics or be a fully integrated direct marketing campaign.   Each section includes instructions to guide you through the planning process and details each aspect of the campaign.