Category List

Marketing Connection (1)
Webinar (2)
Marketing Planning (7)
Internet Marketing (1)
Marketing Tools (1)
Marketing Communications (4)
SEM (2)
Advertising (1)
Sales Management (3)
Competitive Intelligence (2)
Market Research (4)
Marketing Analytics (1)
Direct Marketing (9)
Market Opportunity Assessment (1)
Marketing Management (1)
B2B Marketing (1)
Catalog Marketing (2)
Retail Marketing (1)
Social Media Marketing (2)
Lead Management (7)
Content Marketing (16)
Digital Marketing (3)
CRM (1)
Marketing Channels (1)
Telemarketing (1)
eCommerce (5)
Demand Generation (1)
Mobile Marketing (1)
Higher Education Marketing (55)
Customer Acquisition (4)
Marketing (4)
Student Recruitment (4)
Target Marketing (1)
Strategic Marketing Planning (3)
Martech (1)
Marketing Strategy (2)
Podcast: Higher Ed (4)
Email Marketing (3)
Retailing (2)
Omni Channel Marketing (1)

Tag List

Customer Retention (2)
Customer Acquisition (7)
Digital Marketing (9)
Market Analysis (1)
eCommerce Product Development (1)
PPC Ads (1)
Predictive Modeling (1)
SEM (2)
Student Recruiting Campaign (1)
Student Recruitment (25)
Cataloging (1)
Creative (2)
Millennial Marketing (1)
Online Marketing (5)
On Demand Marketing (1)
Content Markteing (5)
Key Metrics (1)
Direct Response Marketing Product (1)
Sales Pipeline (1)
Direct Marketing (13)
earned media (1)
Student Retention (14)
Broadcast Direct Response (1)
Retailing (8)
Student Acquisition (10)
Market Intelligence (3)
College Retention (1)
Sales (3)
Strategic Market Planning (4)
Lead Nurturing (11)
Merchandising (2)
Marketing Planning (9)
Social Media Marketing (6)
Adwords (2)
influencer marketing (1)
Adult Student Recruitment (1)
Segmentation (5)
Search Engine Marketing (1)
Media Buying (1)
Profits (1)
Marketing Communications (8)
Marketing Management (1)
Blog (1)
Marketing Research (3)
Inbound Marketing (1)
Telemarketing (1)
Demand Generation (7)
retail (3)
Marketing Promotions (4)
DR Radio (1)
Event Marketing (1)
Thank you page (1)
Differentiation (1)
Targeting & Segmentation (3)
Omni Channel Marketing (2)
Competitive Analysis (3)
CMO (1)
Adult Student Retention (1)
Website Design (1)
Direct Response Email (2)
Direct Mail (4)
Revenue (1)
Competitive Intelligence (7)
eCommerce (9)
Marcom (1)
Lead Management (13)
Marketing Audit (1)
Target Market (2)
B2B Marketing (2)
College Recruitment (1)
Martech (1)
Customer Service (1)
Market Planning (2)
Podcast (2)
Market Research (8)
Offer Development (1)
Process Mapping (1)
Campaign Planning (1)
paid media (1)
Nurturing (1)
Marketing Automation (1)
Consumer Catalogs (1)
Lead Generation (18)
Marketing (17)
Business Development (1)
Direct Response (3)
Personas (3)
Social Media (1)
Marketing Media (2)
Adult Students (4)
Gen Z (2)
Marketing Channels (4)
Higher Education (10)
Student Nurturing (7)
Outsourcing (1)
Database Marketing (1)
Marketing Technology (1)
Content Marketing (11)
Marketing Analytics (1)
Product Development (1)
Business Catalogs (1)
Market Testing (1)
Mobile Marketing (2)
Market Planning Process (2)
Student Satisfaction (1)
Marketing Strategy (8)
Personalization (1)
Selling (1)
Video Marketing (2)
Student Success (1)
Marketing Assessment (2)
Affiliate Marketing (1)
Marketing Tools (2)
CRM (3)
Email (3)
Dave Freeman (3)
New Program Development (1)
Integrated Marketing Communications (1)
Call Center (1)
A/B Testing (2)
Strategic Planning (5)
Target Marketing (2)
Student Enrollments (1)
Catalog Marketing (4)
B2C Marketing (1)
Webinar (2)
Marketing Collateral (2)
Lifelong Learning (1)
Market Segmentation (2)
Data Analytics (2)
Multi Channel Marketing (3)
Assessments (1)
Setting Goals (1)
Enrollment Management (3)
Retail Marketing (9)
Generation Z (1)
Sales Management (2)
SMS Text (1)
Market Opportunity Assessment (2)
Social Media (5)
Internet Marketing (4)
Customer Acquistion (3)
Marketing Connection (1)
Email Marketing (5)
Web Forms (1)
Advertising (5)
Adtech (1)
Mystery Shopper Audit (3)
Data-Driven Marketing (1)
Higher Education Marketing (21)
Post-traditional Students (1)
DWS Associates Marketing (1)

Tag Cloud

Student AcquisitionLead NurturingMarketing AuditDWS Associates MarketingCollege RetentionOmni Channel MarketingContent MarketingPersonasStudent RecruitmentMarketingNurturingGeneration ZBlogMarketing AssessmentAdult StudentsMarketing ChannelsMillennial MarketingStudent SatisfactionSocial Media MarketingWebsite DesignKey MetricsAdult Student RetentionEmail MarketingPersonalizationTargeting & SegmentationCampaign PlanningAdwordsStudent Recruiting CampaignOn Demand MarketingMarketing ResearchPodcastMystery Shopper AuditMarketing AutomationStudent SuccessCRMMarketing ManagementMarketing TechnologyMarket AnalysisDirect Response EmailLead ManagementOutsourcingBroadcast Direct ResponseWeb FormsAdvertisingDirect MarketingCall CenterMarketing AnalyticsMarketing CommunicationsLifelong LearningWebinarinfluencer marketingMerchandisingDR RadioStrategic Market PlanningCustomer AcquistionMarketing CollateralBusiness DevelopmentCustomer AcquisitionMulti Channel MarketingData AnalyticsVideo MarketingB2C MarketingNew Program DevelopmentPredictive ModelingMarketing ConnectionDigital MarketingMarket IntelligenceDirect ResponseMarketing ToolsAdult Student RecruitmentMarket SegmentationContent MarkteingTelemarketingCreativepaid mediaMarket Opportunity AssessmentMarcomRetailingTarget MarketingMarketing PlanningConsumer CatalogsLead GenerationStudent RetentionDave FreemanSales PipelineOnline MarketingCustomer ServiceCMOCustomer RetentionMedia BuyingMarketing StrategySellingCompetitive AnalysisSearch Engine MarketingMarket ResearchHigher Education MarketingStudent NurturingInternet MarketingTarget MarketGen ZDirect Response Marketing ProductStudent EnrollmentsDemand GenerationDifferentiationeCommerce Product DevelopmentCatalogingHigher EducationProcess MappingretailCollege RecruitmenteCommerceSocial MediaProfitsRevenueMarketing PromotionsMarket TestingData-Driven MarketingPost-traditional StudentsSalesThank you pagePPC AdsSMS TextDatabase MarketingMartechDirect MailSocial MediaEmailMarketing MediaIntegrated Marketing CommunicationsMobile MarketingAdtechearned mediaProduct DevelopmentCatalog MarketingMarket PlanningBusiness CatalogsB2B MarketingMarket Planning ProcessOffer DevelopmentSegmentationSetting GoalsEnrollment ManagementInbound MarketingRetail MarketingCompetitive IntelligenceSales ManagementA/B TestingAffiliate MarketingAssessmentsEvent MarketingStrategic PlanningSEM


Archive

Part 1: Podcasts Should You Start Your Own Podcast?

Jun 19, 2018

podcastsI can only imagine how many rolled their eyes at ‘start a successful podcast’ – but think about this for a moment.

73 MILLION AMERICANS – 26% OF THE US POPULATION – LISTEN TO PODCASTS MONTHLY.

And think about it – you have the content experts right there in the office with you that can speak first-hand about the topics your audience is interested in. Ahh, not that far-fetched of an idea is it!? Let me drop these two on you because these are specifically about your current audience and your soon-to-be audience:

75% OF 12 TO 24-YEAR OLDS AND 50% OF 25 TO 54-YEAR OLDS LISTEN TO PODCASTS MONTHLY.

WHY SHOULD YOU START A PODCAST?

For Millennials, and Gen Z, podcasts are perfect for their on-demand mentality. They want what they want when they want it. And if that happens to be while driving, they are playing podcasts off their smartphones so it’s just as easy as turning on the radio. They also prefer a well presented, in-depth story. They are your audience of today – so if this is how they would like to get information from you, you need to give podcasts a serious look.

HOW YOU CAN DETERMINE IF A PODCAST IS RIGHT FOR YOUR BUSINESS

The only real answer to this question is “Because it provides value to our audience while generating an acceptable return to our business.” Start by talking with your current customer base. How many listen to podcasts? How many have no idea what a podcast is? How many know what they are and won’t listen to them? Of those that listen to podcasts, what do they listen to? What do they like about podcasts? What do they dislike? What do they wish the podcasts addressed but don’t? Of those that know what podcasts are but have no interest in listening to them, why? And from those that have no idea what a podcast is, explain and get their reactions. From there, ask if they have any interest in listening to what you might have to say on a topic. After gathering that insight, go see what’s already out there as a podcast – especially in the area that you are interested in. How long have they been around? How many listeners? Who is hosting the podcast? What’s the format? Length? Audience size/downloads?

STILL NOT SURE – BE A GUEST ON A PODCAST!

If you don’t know someone that has their own podcast, reach on out to companies like Podcast Bookers or The Expert Bookers or Podcast Guest Booking Agency. The all match experts with podcasts for a fee.

In Our Next Episode: Tools of the Podcast Trade

You might decide that podcasting isn’t for you because there are better ways to reach your audience. But if you decide it’s worth the investment, in my next post, I will get into the tools of trade – ranging from a “great podcast voice” to the equipment investment (which isn’t as much as you might think) and how to lay out your concept and agenda leading up to your first podcast episode!



Tags: Podcast
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370