Marketing Planning 101 - Are You?
Jan 04, 2017
Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing more than advertising, marketing promotion, and marcom (short for marketing communications). Produce the right content and they will come.
But, marketing is much more than that. And, it's not rocket science, but it does require a disciplined approach...something that has become all that much harder to do in today's knee-jerk, 24/7 digital world, where everything is short-term focused. I've even heard people say that we don't need marketing planning anymore, and even if we did, we don't have time to do it.
It’s a scary business formula if you are following it; but, it’s one that is easily correctable if you’re willing to take the time and have the right guidance. We’ve spent a lot of years conducting marketing planning workshops and training marketers on how to develop and execute effective marketing plans. In the process, we’ve developed a workshop presentation that we use as a training tool during these sessions. The workshop is both an introductory course for people new to marketing and a refresher for formally trained marketing executives. It introduces a simplified, straight forward approach to the process of developing and implementing marketing plans which is easy to follow and apply.
The workshop has been viewed by over 100,000 visitors and received lots of positive feedback. And, the good news is that it’s available and free to you just by visiting:
Visit the site today and I promise you that your time won’t be wasted. And, your feedback is always welcome.
Dudley Stevenson, founder and CEO of DWS Associates, has over thirty-five years’ experience in consumer marketing, business-to-business marketing, and direct marketing, including developing, planning, and implementing go-to-market strategies. He's also the author of "Marketing Direct: Breaking Through The Clutter." Working with organizations ranging from start-ups to Fortune 100 companies, he and his team have helped clients such as IBM, Sony, Neiman Marcus, Arizona Highways, Marshall Field & Co., Mrs. Field’s, UNICEF, and Patagonia implement successful direct marketing programs. A longtime member of the Direct Marketing Association and the American Marketing Association, Stevenson is also a sought-after speaker. He’s given hundreds of presentations and workshops on marketing and direct marketing. His “Marketing Planning 101” workshop alone has reached more than 100,000 marketing and sales professionals.