Category List

Strategic Marketing Planning (3)
Customer Acquisition (4)
Student Recruitment (4)
Webinar (2)
Content Marketing (16)
CRM (1)
Marketing Analytics (1)
Catalog Marketing (2)
Sales Management (3)
Marketing Communications (4)
SEM (2)
Marketing Connection (1)
Marketing Strategy (2)
Marketing Channels (1)
B2B Marketing (1)
Advertising (1)
Marketing (4)
eCommerce (5)
Direct Marketing (9)
Higher Education Marketing (55)
Market Research (4)
Demand Generation (1)
Lead Management (7)
Retailing (2)
Digital Marketing (3)
Telemarketing (1)
Omni Channel Marketing (1)
Retail Marketing (1)
Mobile Marketing (1)
Martech (1)
Target Marketing (1)
Marketing Tools (1)
Marketing Planning (7)
Internet Marketing (1)
Email Marketing (3)
Marketing Management (1)
Podcast: Higher Ed (4)
Competitive Intelligence (2)
Social Media Marketing (2)
Market Opportunity Assessment (1)

Tag List

Marketing Technology (1)
Personalization (1)
Dave Freeman (3)
Market Intelligence (3)
Affiliate Marketing (1)
Retail Marketing (9)
Post-traditional Students (1)
Outsourcing (1)
Call Center (1)
Blog (1)
Nurturing (1)
Higher Education (10)
Sales (3)
Creative (2)
Inbound Marketing (1)
Cataloging (1)
Student Retention (14)
Marketing Planning (9)
Multi Channel Marketing (3)
Revenue (1)
Marketing (17)
Marketing Automation (1)
Key Metrics (1)
Merchandising (2)
Marketing Collateral (2)
Advertising (5)
Social Media (5)
Mystery Shopper Audit (3)
A/B Testing (2)
Marketing Analytics (1)
Predictive Modeling (1)
Target Marketing (2)
PPC Ads (1)
Broadcast Direct Response (1)
Integrated Marketing Communications (1)
Direct Response (3)
Setting Goals (1)
Millennial Marketing (1)
SMS Text (1)
Direct Response Marketing Product (1)
Student Enrollments (1)
Web Forms (1)
Lead Management (13)
Marketing Audit (1)
DWS Associates Marketing (1)
Higher Education Marketing (21)
Market Research (8)
Differentiation (1)
Process Mapping (1)
Enrollment Management (3)
Video Marketing (2)
Martech (1)
DR Radio (1)
Marketing Strategy (8)
Strategic Planning (5)
Assessments (1)
College Retention (1)
Market Segmentation (2)
paid media (1)
On Demand Marketing (1)
Direct Response Email (2)
Demand Generation (7)
B2C Marketing (1)
Customer Service (1)
Selling (1)
Campaign Planning (1)
Segmentation (5)
Social Media (1)
Database Marketing (1)
New Program Development (1)
Lifelong Learning (1)
Direct Mail (4)
Marketing Management (1)
Direct Marketing (13)
B2B Marketing (2)
Student Recruiting Campaign (1)
Competitive Analysis (3)
Strategic Market Planning (4)
Generation Z (1)
Marketing Media (2)
Customer Acquisition (7)
Target Market (2)
eCommerce (9)
Gen Z (2)
Lead Nurturing (11)
Sales Pipeline (1)
Webinar (2)
Internet Marketing (4)
Student Acquisition (10)
Lead Generation (18)
Business Catalogs (1)
Targeting & Segmentation (3)
Telemarketing (1)
Search Engine Marketing (1)
earned media (1)
CRM (3)
Marketing Channels (4)
College Recruitment (1)
eCommerce Product Development (1)
Marketing Communications (8)
Event Marketing (1)
Omni Channel Marketing (2)
Business Development (1)
Content Markteing (5)
Market Testing (1)
Marketing Promotions (4)
Website Design (1)
Offer Development (1)
Social Media Marketing (6)
Email Marketing (5)
Podcast (2)
Market Planning (2)
Student Satisfaction (1)
Customer Retention (2)
Student Recruitment (25)
Thank you page (1)
retail (3)
Adult Student Retention (1)
CMO (1)
Student Success (1)
Competitive Intelligence (7)
Content Marketing (11)
Adult Student Recruitment (1)
Market Analysis (1)
Mobile Marketing (2)
Market Opportunity Assessment (2)
Catalog Marketing (4)
Online Marketing (5)
SEM (2)
Adwords (2)
Sales Management (2)
Market Planning Process (2)
Student Nurturing (7)
Marketing Research (3)
Adult Students (4)
Adtech (1)
Profits (1)
Media Buying (1)
Digital Marketing (9)
Marcom (1)
Data Analytics (2)
Product Development (1)
Consumer Catalogs (1)
Retailing (8)
Email (3)
Marketing Tools (2)
Personas (3)
Marketing Connection (1)
Marketing Assessment (2)
Customer Acquistion (3)
Data-Driven Marketing (1)
influencer marketing (1)

Tag Cloud

Mystery Shopper AuditStudent AcquisitionMarketing PromotionsCustomer ServiceCreativeProcess MappingOmni Channel MarketingStudent SuccessMarketing StrategyInbound MarketingMarketing Planningearned mediaLifelong LearningAdtechMarket TestingMarket PlanningA/B TestingTelemarketingStudent NurturingStudent RetentionNew Program DevelopmentDatabase MarketingRetailingPPC AdseCommerce Product DevelopmentEvent MarketingAssessmentsRevenueMarketing AuditMarket ResearchKey MetricsMarketing ToolsOutsourcingMillennial MarketingSMS TextOffer DevelopmentOnline Marketinginfluencer marketingVideo MarketingDirect MailBlogMarket Planning ProcessOn Demand MarketingBroadcast Direct ResponseDigital MarketingDave FreemanMarket IntelligencePersonalizationMarketing ResearchNurturingPredictive ModelingWebsite DesignData-Driven MarketingEmailMarketing MediaDirect Response EmailMarketing AssessmentStrategic Market PlanningCustomer AcquisitionCall CenterCompetitive IntelligenceDirect ResponseSales ManagementEnrollment ManagementCustomer AcquistionWeb FormsWebinarB2B MarketingStrategic PlanningDR RadioGeneration ZIntegrated Marketing CommunicationsCampaign Planningpaid mediaCMOAdult StudentsContent MarketingData AnalyticsMarcomContent MarkteingCustomer RetentionSalesSocial MediaMarketing CommunicationsMerchandisingMarketing AnalyticsMulti Channel MarketingCatalogingAdvertisingTargeting & SegmentationSocial Media MarketingMarketing CollateralAffiliate MarketingLead GenerationMarketing TechnologyMartechMedia BuyingDirect Response Marketing ProductStudent EnrollmentsSegmentationGen ZBusiness DevelopmentMarketing ConnectionMarket AnalysisMarketingHigher EducationDemand GenerationAdult Student RecruitmentDifferentiationMobile MarketingProduct DevelopmentSearch Engine MarketingAdult Student RetentionretailMarketing AutomationCollege RetentionProfitsSellingMarketing ManagementConsumer CatalogsSales PipelineEmail MarketingStudent Recruiting CampaigneCommerceThank you pageMarket SegmentationStudent SatisfactionDirect MarketingSetting GoalsPodcastLead ManagementLead NurturingTarget MarketB2C MarketingMarketing ChannelsInternet MarketingCompetitive AnalysisMarket Opportunity AssessmentRetail MarketingStudent RecruitmentDWS Associates MarketingCRMSocial MediaCollege RecruitmentPost-traditional StudentsBusiness CatalogsPersonasCatalog MarketingSEMAdwordsHigher Education MarketingTarget Marketing


Archive

Blogging: 5 Reasons Why & 5 Tips for Success

May 04, 2018

writing blog posts

 

Blogging.  There seems to be less focus on blogs, more on email.  But I still see that having your blog as the center of your content marketing strategy is a valuable tool  So, today, let's look at blogging - 5 reasons why and 5 tips for success.

Four Popular Reasons to Start a Blog - Plus One More

Four of the more popular reasons for blogging seems to be:

Self-improvement tends to come from writers that are looking for a way to practice their craft and develop their skills.  There's a lot of "...I learn so much when I write about new topics..." in there too.

Relationships speak to the whole "blogging community" out there.  The people that have been blogging for years as well as the newbies - they have a shared interest and from that shared interest can come friendships.

Giving back, to a blogger, is the same reason I started and continue to teach college courses in marketing.  You develop a skill. You become good at it. You want others to become better at it.

And then we come to money.  Making it.  Having more of it to roll around in.  There are some in the world today that make crazy cash with their blogs - selling ad space, recommending other businesses, and more. But for today, let's focus on the 5th reason - because having a blog at the center of your content marketing efforts can be a great way to attract attention and interest to your business.

The main benefit is that a well-run blog on your site will generate awareness and interest, not to mention site traffic, high-quality leads, new customers.

How to write a blog post: Know your audience

Interesting how everything in marketing starts off with know your audience, isn't it?  And content marketing personas are a huge help in this area. For instance, if you work at an accounting firm and are targeting CEO/CFO/Owners of young businesses - under 5-years old businesses with less than $10 million in annual sales and less than 100 employees involved in the software sector and located in the mid-Atlantic states - you might focus on topics ranging from:

Some of the topics are in your wheelhouse - and some aren't.  But they are of interest to the target audience, so you want to address them to add value, build trust and show you understand the audience.

Start with a topic, develop possible titles

For me, in case it isn't all that obvious, developing titles is a challenge.  Fortunately, blogs have provided writers the opportunity to write about this very subject so a little Google search can pay off huge dividends. Here are a few tips and resources you can check out.

You should also check out this headline analyzer.

Research. Organize. Write. Edit and Proofread.

Once you have identified the topic, have a grip on the title, it's time to research the topic, organize the information and then write. 

Once finished writing, have someone else edit and proofread the work. Speaking as both a marketer and a professor, research and organization are key to presenting an informative, entertaining end product.

Remember that your reader is busy so you have only a moment or two to capture their attention and pull them into the post.  Then it usually comes down to your ability to clearly present valuable insights - which explains section headers and flow.

As for length - that's a matter that is constantly debated.  Some swear by the 500 to 750-word range, others think over 1,000 words is fine.  For your audience, test.  You might find they prefer one length for everything...or that there are some topics that they prefer shorter or longer.

Optimization for Search?

Like the topic of length, the topic of optimizing blog posts has been around a long time.  Ranging from "...you should write for optimization, not readability" to "...write for readability, not optimization..."

Today, focus on the keywords you know your audience is searching for and keep your blog title in the 70 character or under range so it won't get cut off in search engine results.  Beyond that, write to inform and engage the reader.

Conclusion

Having a blog as the center of your content marketing strategy is, in my opinion, critical. 

You want your audience to visit your site so they can see what else you offer and how that can help them.  Writing about [ex] the impact of new tax laws on corporations for a reader that only works with your firm for estate planning can open up new business opportunities.

And with the blog, that would start with a post that is distributed via social media and your e-newsletter. Add the SEO benefits to the mix and you have the potential of improving organic search results. All together, that's non-stop promotion that increases your opportunities to attract and convert high-quality leads and new clients.  



Tags: Content Markteing
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370