Feb 27, 2017
Category: Student Recruitment
Actual enrollments are falling short of projections, and everyone is trying to figure out why. Typically, the first place everyone looks is marketing/enrollment management. Did they generate enough “leads”? Did enough of those “leads” start, complete and submit an application? Were enough of those applications accepted? But to be honest, marketing/enrollment tends to be the first and last place most will look – and that’s not fair. To understand why they aren’t buying (applying and enrolling) you need to look at the following factors and understand their role in the recruiting process.
Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
Feb 15, 2017
Category: Higher Education Marketing
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