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Marketing communications – also known as ‘content marketing’ – has always been about providing the right information to the right person at the right time via the right channel. It’s just been in the past decade that some have decided to name this basic function ‘content marketing’ – and that, combined with the development of new marketing technologies has created a world where some argue that marketing’s sole role is publishing content. ...
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Advantages of Direct Marketing
Jan 21, 2016
There are a lot of advantages to using direct marketing versus retail marketing. From a B2C perspective, you can conduct a retail business without having to build, stock, and man stores. It doesn’t require brick and mortar and this is a huge advantage over retail marketing...
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Student Retention Tips for 2016
Jan 20, 2016
Student retention has come a long way from a simple conversation after class between student and teacher. Non-traditional students, especially online students that never set foot on the campus, can be less engaged and loyal which makes it easier for them to rationalize their decision to move on.
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More and more colleges are relying on email as their primary, if not sole communication channel with potential new students in their student recruitment process. But some are still requiring enrollment counselors to ‘smile and dial’ their assigned potential students. And some are missing a great opportunity to capture key data that will help them improve student recruitment campaign performance.
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Closing gaps and addressing weaknesses in your student recruitment process can improve performance in critical areas such as lowering the cost to enroll new students, increasing the conversion rate of an inquiry to a new student, and increasing retention rates. Read on to learn what some of the more common gaps and weaknesses are along with some tips for closing the gaps and improving performance.
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The Drones Are Coming!
Jan 04, 2016
The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now Google would like us to believe. In fact, Google is predicting that drone delivery of consumer goods will be an important component of package delivery by 2017. (See http://www.huffingtonpost.com/entry/google-drones-delivery-2017_56380649e4b00a4d2e0ba5b7).
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How Many Leads Do Our Sales Executives Need?
Jan 04, 2016
The bigger question is “how many leads does the overall business need to hit its revenue targets?” This is a question that perplexes many marketers when they sit down to plan their marketing activities for the next quarter, half or year. There are a lot of factors that go into determining the answer to this question, and I will address those in future articles. But, for now, I want to focus on something that is of immediate interest to your sales team, and that’s how many leads do they each need to make their personal quota for the period?
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