Performance Based Marketing
DWS Associates works with you to develop performance based marketing programs. We only focus on developing marketing strategies and tactics that produce meaningful results...leads, sales and ultimately customers.
Demand Generation - Attract and Retain More Highly Profitable Customers!
There's absolutely no question about it. It costs less to retain existing customers than to acquire new ones. But, new customers are absolutely necessary. Without them you can't grow. And,you need to replace customers lost through normal attrition or you might end up closing your business.
For this reason, demand generation is critical to the survival and growth of all B2B and B2C marketers. With the evolution and proliferation of customer communication and buying channels, demand generation strategies and tactics change too, DWS Associates works with you to implement the appropriate best-in-class methods and technologies that capture the attention of qualified buyers, get them into your sales funnel, nurture, and convert them, and, most importantly, retain them.
DWS Associates Marketing works with you to develop and enhance your lead generation marketing and demand generation B2B marketing and B2C marketing strategies and programs across all channels:
- Develop direct marketing data-driven marketing programs
- Develop online and off demand generation strategies and programs
- Determine the optimal lead sources, including lists, referrals, and outsource demand generation firms
- Develop lead generation marketing, lead nurturing programs, including content marketing
- Develop sales ready leads that both sales and marketing agree upon
- Develop end-to-end lead management strategies and programs
At DWS Associates We Practice the Fundamentals
DWS Associates develops B2B and B2C sales and marketing solutions, applications and tools for overall program planning, management, forecasting, analysis and reporting. The company also provides consulting services in the following areas: sales management, strategic planning; direct marketing; multi-channel marketing; e-commerce and catalog marketing; database marketing and analytics; digital marketing / social media marketing; telemarketing (inbound and outbound); product development and merchandising; market research and competitive intelligence; and, marketing operations and management.
Our team has more than two centuries of combined hands-on sales, marketing, applications development, merchandising and business development experience. We are multi-channel marketers and have years of experience integrating and using marketing programs across a wide variety of channels in a wide variety of industries.
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Register today to get immediate access to over 100 useful marketing planning and analysis tools and applications. And, we'll send you our quarterly newsletter to keep you informed about research-based, data-driven direct marketing, and new tools, products and services. We promise not to bury you in unless drivel. The focus is on educating you on new tools and services – not shameless self-promotion.
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Have questions about your marketing plans and programs that you'd like some immediate help wiith? We have answers. FREE introductory service to qualified prospects.
- 2016-02-10 - FREE Book - Marketing Direct: Breaking Through The Clutter. Buy $25 plus in any tools or services and receive a FREE paperback edition of our book that is full of $1,000s of valuable direct marketing information, guides and tips.
- 2016-01-04 - DWS Associates introduces customized market research programs that package a range of research services at a fixed annual rate that can save an organization 50% or more over purchasing research projects on an individual basis. If, for example, you were to hire a dedicated staff member or research firm to perform five or six of these projects, you could easily be spending $50,000 to $100,000+ depending on the specifics. But with our annual customized market research program, you pay only $50,000. The annual program maps out each project to be performed during the course of the agreement in a sequential order. To learn more visit: www.dwsassociates.ccom/research.
- 2015-10-27 - The Paperback edition of "Marketing Direct: Breaking Through The Clutter" is now available through Amazon.com for $24.95. The digital edition is also available for $19.95. Click Here.
To find out more about our products and services, click here or call us today at (651) 315-7588.