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The Marketing Planning Process...Doing It Right!

All businesses need one, but many of businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to Point B. It takes you from where you are to where you want to go. The marketing planing process is well defined and s…
The Strategic Marketing Planning Process All businesses need one, but many businesses don't have one...a marketing plan.  The marketing plan is your road map from Point A to… http://www.dwsassociates.com/blog/2018/02/marketing-planning-process/

How's your marketing?

Evaluate your organization's marketing performance on 25 key factors to determine how you're doing. The tool will help you identify your strengths and weaknesses and give you an overall score.
How's your marketing doing?  There are a lot of ways to answer that question, with the quickest and simplest being, are you meeting or exceeding your sales and profit goals… http://www.dwsassociates.com/blog/2018/01/hows-your-marketing/

Marketing Planning 101 - Are You?

Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing more than advertising, marketing promotion, and marcom (short for marketing co…
Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing… http://www.dwsassociates.com/blog/2017/01/marketing-planning-101-are-you/

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower once said
Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity.  As Eisenhower… http://www.dwsassociates.com/blog/2016/09/why-facilitated-strategic-planning-workshops-are-most-effective-your-college/

Whatever the Channel: Marketing Success Depends on 5 Factors

The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and timing.
The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and… http://www.dwsassociates.com/blog/2016/07/whatever-channel-marketing-success-depends-5-factors/

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower once said
Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity.  As Eisenhower… http://www.dwsassociates.com/blog/2016/04/why-facilitated-strategic-planning-workshops-are-most-effective-your-college/

Do You Need a Marketing Plan?

A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in promotional channels and hope the customers find you. If you have the righ…
A lot of people are saying that you don’t need a marketing plan today.  Things are moving too fast.  You don’t have time to plan.  You should just throw as much as possible up in… http://www.dwsassociates.com/blog/2016/04/do-you-need-marketing-plan/

Marketer's Toolkit Goes Mobile

DWS Associates, today, released its mobile Marketer’s Toolkit for android smartphones and tablets. Following the success of our release of 25 individual mobile tools and the requests of users, we’ve combined the best of those tools and added additional to…
Marketer’s Toolkit, more than 30 tools that turn marketers into MARKETERS is now available for mobile devices. DWS Associates, today, released its mobile Marketer’s Toolkit for… http://www.dwsassociates.com/blog/2016/03/marketers-toolkit-goes-mobile/

Targeting is Not Rocket Science

Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have potential customer universes numbering in the hundreds, with few having them…
Nine out ten B2B marketers admit that their communications reach people who will never do business with them.  This is an amazing number, since the majority of B2B marketers have… http://www.dwsassociates.com/blog/2016/03/targeting-not-rocket-science/

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  • Blog
    • 2018
      • 01
        • The hidden cost of selling direct – the returns game
        • 2018 Lead Generation & Recruitment Predictions & Tips
        • How's your marketing?
        • Questions That You Need To Answer
        • Do You Know What Your Competition Is Doing?
        • The Offer - How To Make One They Can't Refuse
        • Successful Product Development
        • How Direct Makes Digital Better
      • 02
        • Managing The Sales Pipeline
        • The Marketing Planning Process...Doing It Right!
      • 03
        • Being Prepared for Change (Why You Need Market Intelligence to Drive Revenue Growth)
        • Competitor Update: Coursera Coming to Eat Your Lunch
        • Discussion: Why Should Your Institution Exist in the 21st Century?
        • Discussion: Should Your College Exist in the 21st Century?
        • Welcome Back: Former Students, Graduates
        • Adult Students: Thoughts on the Chronicle's Report
      • 04
        • Avalanche of Dreck...Are you part of the problem?
        • Profile of the Average Online Student
    • 2017
      • 01
        • Influencer Marketing: More Confusion Over Simple Concept
        • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
        • Marketing Planning 101 - Are You?
        • Are CMOs' Jobs in Jeopardy?
        • Lead Flow Planning - Getting It Right
        • Omni Channel or Not? Retail Survival or Not?
      • 02
        • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
        • Tips for Great Direct Response Radio
        • Email Design Tips
        • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
        • Why They ain’t buying what you’re sellin’
      • 03
        • New Degree Programs: What You Must Learn from Google, Amazon and Apple
        • Student Recruitment & Retention Goes to the Movies
        • Just Outsource It!
      • 04
        • Why You’re Not Answering Their Questions
        • Adult Students: Are You Serious or Just Screwing Around?
        • Is Your Brand Safe?
        • Ask Questions
        • Event Marketing for Adult Enrollments
        • Retail is Not Dead!
        • Pros & Cons of In House Agency
        • Is Affiliate Marketing for Your Business?
        • Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
        • False Victories
      • 05
        • Bring Programmatic Adv In House? Yes? No?
        • Call Attribution Tech - Do you need it?
        • Are you losing sales people?
        • Webinar: Adult Student Retention
        • Is ‘eMail Blindness’ Killing Your Business?
      • 06
        • Direct Mail Tips for More Effective Student Recruitment
        • Marketers Wake Up...Get Those Phone #s
        • The Secret to Successfully Providing Life-long Learning
        • Higher Ed Marketing Podcast 3: Web Forms
        • Higher Ed Marketing Podcast 4: Thank you page
      • 07
        • 2 Secrets to Achieving Adult Enrollment Goals
        • Social Worship
        • The Amazon Effect...Are You Ready?
        • Old Ways Don't Open New Doors
      • 08
        • Early Results: Adult Student Recruitment Effectiveness Part I of II
        • Early Results: Adult Student Recruitment Effectiveness Part II of II
        • Webinar: Competitive Intelligence 101
        • How to Say the Right Thing so More Adults Enroll
        • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • 09
        • Are You Listening Carefully? Asking the Right Questions?
        • Missing Unrealistic Goals
      • 10
        • What Are You Putting Into Your Sales Pipeline
        • Competitive Intelligence - What is it? Why do you need it?
      • 11
        • Yes, You Do Have the Budget
      • 12
        • Enrollment Opportunity: Under-served Segments
        • Why Colleges Are Failing to Achieve Adult Enrollment Goals
    • 2016
      • 01
        • Direct Marketing Planning
        • How Many Leads Do Our Sales Executives Need?
        • The Drones Are Coming!
        • New Study Identifies Opportunities to Improve Student Recruitment
        • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
        • Student Retention Tips for 2016
        • Advantages of Direct Marketing
        • 6 Tips to Improve Your College's Content Marketing Performance
      • 02
        • Lead Flow Planning - Getting It Right
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Top Benefits You Enjoy From a Mystery Shopper Audit
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
    • 2015
      • 11
        • Black Friday - Cyber Monday - Trends

Category List

Demand Generation (1)
Content Marketing (10)
Telemarketing (1)
Competitive Intelligence (2)
Direct Marketing (8)
Social Media Marketing (2)
Podcast: Higher Ed (4)
Customer Acquisition (3)
Advertising (1)
Catalog Marketing (2)
Higher Education Marketing (47)
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Marketing Analytics (1)
eCommerce (2)
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Digital Marketing (2)
SEM (1)
Marketing Planning (7)
Marketing Strategy (2)
Retailing (1)
Marketing Communications (4)
Marketing Tools (1)
Mobile Marketing (1)
Student Recruitment (4)
Strategic Marketing Planning (3)
Marketing (3)
Sales Management (2)
Omni Channel Marketing (1)
Market Research (4)
Lead Management (5)
Internet Marketing (1)
CRM (1)

Tag List

Retail Marketing (6)
Marketing Audit (1)
Marketing (12)
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Omni Channel Marketing (2)
Campaign Planning (1)
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Dave Freeman (3)
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CMO (1)
earned media (1)
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Student Recruitment (24)
Millennial Marketing (1)
DR Radio (1)
Target Marketing (1)
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Adwords (2)
Direct Response Email (2)
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Blog Search

The Marketing Planning Process...Doing It Right!

All businesses need one, but many of businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to Point B. It takes you from where you are to where you want to go. The marketing planing process is well defined and s…
The Strategic Marketing Planning Process All businesses need one, but many businesses don't have one...a marketing plan.  The marketing plan is your road map from Point A to… http://www.dwsassociates.com/blog/2018/02/marketing-planning-process/

How's your marketing?

Evaluate your organization's marketing performance on 25 key factors to determine how you're doing. The tool will help you identify your strengths and weaknesses and give you an overall score.
How's your marketing doing?  There are a lot of ways to answer that question, with the quickest and simplest being, are you meeting or exceeding your sales and profit goals… http://www.dwsassociates.com/blog/2018/01/hows-your-marketing/

Marketing Planning 101 - Are You?

Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing more than advertising, marketing promotion, and marcom (short for marketing co…
Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing… http://www.dwsassociates.com/blog/2017/01/marketing-planning-101-are-you/

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower once said
Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity.  As Eisenhower… http://www.dwsassociates.com/blog/2016/09/why-facilitated-strategic-planning-workshops-are-most-effective-your-college/

Whatever the Channel: Marketing Success Depends on 5 Factors

The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and timing.
The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and… http://www.dwsassociates.com/blog/2016/07/whatever-channel-marketing-success-depends-5-factors/

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower once said
Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity.  As Eisenhower… http://www.dwsassociates.com/blog/2016/04/why-facilitated-strategic-planning-workshops-are-most-effective-your-college/

Do You Need a Marketing Plan?

A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in promotional channels and hope the customers find you. If you have the righ…
A lot of people are saying that you don’t need a marketing plan today.  Things are moving too fast.  You don’t have time to plan.  You should just throw as much as possible up in… http://www.dwsassociates.com/blog/2016/04/do-you-need-marketing-plan/

Marketer's Toolkit Goes Mobile

DWS Associates, today, released its mobile Marketer’s Toolkit for android smartphones and tablets. Following the success of our release of 25 individual mobile tools and the requests of users, we’ve combined the best of those tools and added additional to…
Marketer’s Toolkit, more than 30 tools that turn marketers into MARKETERS is now available for mobile devices. DWS Associates, today, released its mobile Marketer’s Toolkit for… http://www.dwsassociates.com/blog/2016/03/marketers-toolkit-goes-mobile/

Targeting is Not Rocket Science

Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have potential customer universes numbering in the hundreds, with few having them…
Nine out ten B2B marketers admit that their communications reach people who will never do business with them.  This is an amazing number, since the majority of B2B marketers have… http://www.dwsassociates.com/blog/2016/03/targeting-not-rocket-science/

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