0 comments
Is Affiliate Marketing for Your Business?
Apr 25, 2017
Many marketers still haven’t discovered the value and secret of affiliate marketing...Let’s not jump off the deep end here. Affiliate marketing is not new, it’s been around longer than the Internet, a lot longer. And, for sure, the digital world did not invent it. It’s also hardly undiscovered.
View Post
0 comments
Pros & Cons of In House Agency
Apr 24, 2017
Do you or don't bring your advertising / creative agency in house? A lot of stuff in the press about this one in light of the recent problems that Pepsi experienced. I frankly wouldn't blame it on the agency being in house. Could just have as easily happened with an outside agency. Should you or shouldn't you? Read pros and cons.
View Post
0 comments
Retail is Not Dead!
Apr 24, 2017
Retail is anything but dead and people need to understand what is happening and if they are a retailer what they need to do to grow and survive.
View Post
0 comments
Is Your Brand Safe?
Apr 17, 2017
Brand safety, meaning having control over where your brand advertising is appearing has become a major issue that didn't exist before the digital media revolution. Now marketers are struggling with how to best leverage their ad dollars and at the same time control where their ads are appearing. It's a clear case of what you don't know could do major damage to the brand.
View Post
Please add a comment
You must be logged in to leave a reply. Login »