Sales Capabilities Assessment
This tool is designed for use by business-to-business marketers (B2B) and/or marketers that require a sales force to sell to the trade or end users. It will help you determine if your organization's sales capabilities are in line and appropriate for helping your organization compete and achieve your overall business financial goals. It will allow you to rate your organization on a scale from 1 to 10 for each of the factors listed. The assessment should take approximately 15 - 20 minutes to complete.
Obviously a high score means that your sales organization and selling practices are well suited to achieving your financial goals. However, a score in the mid to lower range will indicate areas of weakness which need to be addressed to improve your overall sales performance. Consider the capabilities of your competitors and the aggressiveness of your sales goals as you rate each of these factors. Your scoring should take into consideration your competitions performance in each of these areas as well as what is necessary to achieve your sales goals.
How the assessment works
A total of 38 factors are rated. On a scale from 1 to 10, rate your organizations capabilities for each of the factors in the assessment, with 10 being the best and 1 being the least satisfactory. Try to be objective about your capabilities so you receive the most accurate score. Once you have completed the assessment, you will be presented with an overall score for your organizations capabilities and performance. If you think a statement doesn't apply to your business, select "5" for Neutral. Responses to all 38 statements are required. You must select the most accurate response that describes your reaction to each statement based on the following:
FREE Consultation
To receive your free initial consultation and discuss your results on this assessment or your sales planning and management needs, click here. If you have any questions, please call us at 651-315-7588 or email us at .
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Your Overall Score:
EXCELLENT - GRADE "A"
You earned between 342 to 380 points (90% +)
You have excellent processes and practices in place.
ABOVE AVERAGE - GRADE :"B" (80 to 89%)
You earned between 304 to 341 points
You have good processes and practices in place and only need to work on fine tuning a few critical areas.
FAIR - GRADE "C"
You earned between 266 to 303 points (70 to 79%)
You need to make some changes in your processes and practices to utilize your resources more effectively to strengthen your capabilities.
BELOW AVERAGE - GRADE "D"
You earned between 228 to 265 points (60 to 69%)
Your organization has a lot of work to do in improving performance.
POOR - GRADE "F"
You earned 227 or fewer points (59% or less)
Your organization is on life support!
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