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White Paper - Marketing Planning 101 - Do You Need a Marketing Plan?
The answer to this question is,"Yes, you do...without a doubt if you intend to grow long term and be around in 3 to 5 years or longer." A lot of people feel that marketing planning is passe. We're moving too fast in our digital world and we don't need to plan, we need to act. Well without a road map on how you plan to get there and stay there, you are doomed to fail.
This white paper outlines the practices, processes and steps of developing a coherent marketing plan and it includes a template for what a proper marketing plan should look like.
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