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White Paper - Direct Response Print Advertising
While the business to business sector of print magazine publishing continues to decline, the consumer side is alive and well and continues to grow with many formerly digital only publications now being offered in print versions. Space advertisements are still a viable means of generating new customers and new business for direct marketers. The range of products being offered in print covers categories from health aids to apparel. This white paper offers guidance in developing and executing effective space advertisements.
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