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White Paper - Developing Messages and Offers That Increase Adult Enrollments
What follows is a brief introduction to our basic philosophy regarding content marketing and direct marketing, then specific steps to be taken that address:
- Data Necessary to Develop Personas,
- What Personas Must Look Like
- Developing Positioning Statements for Personas
- Messaging and Offer Strategy Development for each Persona by Stage
- Media Strategy by Persona,
- Contact Strategy by Persona by Stage, and
- Testing, Modifying and Improving Performance
Please complete the form below to receive your white paper. An email with a download link will be mailed to you immediately. (Please provide work email or non generic email address. Only the asterisk (*) are required.)