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Trade Show /Event Sponsorship / Participation Checklist
Marketing funds aren't limitless. As a marketer, you have to answer the question, "Do we sponsor and participate in this event?" before deciding whether or not to invest marketing dollars and supporting resources. This checklist will help you make that decision. You don't need to agree with every statement in the list, but the more you agree with, the more likely sponsoring and or participating in an event is likely to help you achieve your marketing objectives.
At the bottom of the checklist check your count of "Yes" vs. "No." If you have been objectively honest in your assessment, and the "Yes" total is greater than the "No" total, then sponsoring or participating in the event is probably a good idea.
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