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Marketing Communications Message Planning Template
This tool will help you plan your content and marketing communications strategies, tactics, activities and messages for each of the target markets (and personas) that you are pursuing in this planning period and the opportunity ($'s) that exist for your organization in that target segment. There are 9 worksheets that take you through each step of the planning process starting with determining who will be the target contacts and how deep within that target segment that you need to go from a messaging perspective to reach the end users, buyers and influencers, whether they are internal or external.
Sections of the Content Marketing / Marketing Communications Message Planning Template includes the following sections:
- Industry Consumer Contact Matrix Definitions
- Segment Grid (Industry or Consumer Segment and Subsegments Revenue Opportunity)
- Solutions Contact Matrix Grid
- Campaign Tactics Lead & Sales Projections
- Marketing Communications Coverage Checklist
- Messages Calendar
- Tactics Calendar
- Content Map
- Marketing Communications - Content & Campaigns Budget
And, remember this is a planning tool and a way for you to collect, organize and plan all of your content and marketing communications efforts. It's not necessary to complete each section, but it's a far more helpful tool to you, your marketing and sales teams, and management if you do. Also, this tool is intended for use by mid size to Fortune 1000 businesses or smaller businesses that have very large marketing and media budgets with a large amount of marketing communications activities to plan and keep track of. A version of this tool was used by a large division of IBM to successfully plan and manage content and marketing campaigns.
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