Turn prospects into buyers with a powerful emarketing strategy! “Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.” David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave “A compelling read for both B2B marketing and sales professionals alike, eMarketing Strategies for the Complex Sale is a practical and insightful how-to…
This is the first comprehensive guide to digital marketing specifically for B2B companies. Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market products and services to other companies. B2B Digital Marketing is organized into three sections: Planning - introduces each digital marketing vehicle and helps decision-makers choose the right vehicles for customer acquisition, sales conversion, and customer retention. Execution - drills down to rev…
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Take the Digital Marketing Quiz - How's Your Organization Doing?
Find out how you're doing before you access our digital marketing tools and resources. Take the Digital Marketing Quiz. The quiz contains 21 questions that address key aspects of digital marketing. It will help you determine the current state of your digital marketing planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future digital marketing needs and investments. You will be given a score upon completion.
Once you've completed the quiz, you can contact us to review your responses and provide an objective analysis of your current business and marketing planning efforts.
Digital & Social Media Marketing Tools
This section includes tools for analyzing and planning your digital marketing and social media marketing, including e-mail and web advertising.
Digital Marketing Assessment
The Digital Marketing Assessment is a detailed audit (218 questions) of your organization's digital marketing that gives you an impartial, neutral valuation of your digital marketing strategies, processes, practices, programs, and operations.
Social Media Marketing Assessment
This assessment will help you quickly determine your organization's readiness for launching and/or expanding your social media marketing efforts as part of your overall integrated marketing communications strategies and programs.
Social Media Networks / Sites Database
This database includes 200 of the most popular global social media network sites, with number of users, Alexa page ranking, whether or not membership is still open, and general description of the audience.
Digital Marketing Calculators
This section includes useful tools for calculating the ROI on various digital marketing activities such as email, social media and website. It also includes tools for forecasting responses rates and lead and sales for various types of activities.
Digital Marketing Toolkit
The Digital Marketing Toolkit includes more than 28 tools for planning, analyzing, forecasting and tracking your email, digital and social media marketing programs. The tools are designed for business to business and business to consumer marketers.
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Digital Marketing News
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