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<rss version="2.0">  <channel>	<title><![CDATA[Latest blog]]></title>	<link>https://www.dwsassociates.com</link>	<description><![CDATA[Our latest blog feed]]></description> 	<lastBuildDate>Tue, 4 Jun 2024</lastBuildDate>  <item>	  <title><![CDATA[Email Marketing Tips]]></title>	  <link>https://www.dwsassociates.com/blog/2019/email-marketing-tips/	  </link>	  <description><![CDATA[Email marketing tips to improve campaign performance with Gen Z audience.]]></description>    <category>Email Marketing    </category>    <category>Gen Z    </category>    <category>Generation Z    </category>    <pubDate>Fri, 10 May 19 14:47:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Smart College Recruitment Targets Wisely Using Segmentation]]></title>	  <link>https://www.dwsassociates.com/blog/2019/smart-college-recruitment-targets-wisely-using-segmentation/	  </link>	  <description><![CDATA[Your successful students share certain traits – and you should be using that insight to drive your recruitment efforts because you want to attract those most likely to enroll and succeed. So why do so many college recruitment strategies have such vague definitions of their ‘target audience’? In the following post, you will learn of the advantages of segmentation and how a more clearly defined target audience driving your recruitment efforts will improve recruitment, retention, referrals and graduation rates.]]></description>    <category>Personas    </category>    <category>Segmentation    </category>    <pubDate>Fri, 05 Apr 19 11:35:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Enrollment Management: Shifting Demographics & Shrinking Population]]></title>	  <link>https://www.dwsassociates.com/blog/2019/enrollment-management-shifting-demographics-shrinking-population/	  </link>	  <description><![CDATA[How can colleges and universities survive and thrive as the population in their target market shrinks, and the demographics shift]]></description>    <category>Competitive Intelligence    </category>    <category>Targeting &amp; Segmentation    </category>    <category>Target Market    </category>    <category>Enrollment Management    </category>    <category>Market Opportunity Assessment    </category>    <pubDate>Thu, 04 Apr 19 08:58:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[2019 Digital Marketing Trends & Gen Z]]></title>	  <link>https://www.dwsassociates.com/blog/2019/2019-digital-marketing-trends-gen-z/	  </link>	  <description><![CDATA[Digital marketing – the use of digital technologies such as the Internet, mobile phones, display advertising, and other machine-readable formats – is a critical component to your recruitment efforts.  Here’s what’s working in the world today – and a few things to keep on your radar for the near future.]]></description>    <category>Higher Education Marketing    </category>    <category>Digital Marketing    </category>    <category>Gen Z    </category>    <pubDate>Wed, 27 Mar 19 15:17:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[49% of retailers name in-store mobile experience a top priority]]></title>	  <link>https://www.dwsassociates.com/blog/2019/49-retailers-name-store-mobile-experience-top-priority/	  </link>	  <description><![CDATA[49% of retailers name in-store mobile experience a top priority.  The question is should they?  Considering how tied to our smartphones we are, is making it easier for them to become even less engaged in their actual surroundings the right move?  It's a topic that deserves considerable thought, because there are pluses and minuses to doing so.]]></description>    <category>Retailing    </category>    <category>Retail Marketing    </category>    <category>Mobile Marketing    </category>    <pubDate>Wed, 06 Mar 19 08:53:00 -0700</pubDate>  </item>  <item>	  <title><![CDATA[Market Opportunity Assessment: Why You Need One & 5 Key Steps]]></title>	  <link>https://www.dwsassociates.com/blog/2019/marketing-opportunity-assessment-why-you-need-one-4-key-steps/	  </link>	  <description><![CDATA[Your organization has limited resources and numerous opportunities in the market - a market opportunity assessment helps you identify those opportunities with the greatest potential to generate acceptable returns.  This article addresses why the market opportunity assessment is important to your success and how to perform an effective assessment.]]></description>    <category>Market Opportunity Assessment    </category>    <pubDate>Wed, 16 Jan 19 12:14:00 -0700</pubDate>  </item>  <item>	  <title><![CDATA[Enrollment Management: Navigating Disruption to Achieve Success]]></title>	  <link>https://www.dwsassociates.com/blog/2019/enrollment-management-navigating-disruption-achieve-success/	  </link>	  <description><![CDATA[The more effective institutions take a proactive approach to strategic planning.  They look for factors that may impact them, and they use whatever time they have to develop appropriate responses.  This approach leads to more efficient use of their resources and improved performance.]]></description>    <category>Enrollment Management    </category>    <pubDate>Thu, 10 Jan 19 11:12:00 -0700</pubDate>  </item>	 </channel></rss>