<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?>
<rss version="2.0">  <channel>	<title><![CDATA[Latest blog]]></title>	<link>https://www.dwsassociates.com</link>	<description><![CDATA[Our latest blog feed]]></description> 	<lastBuildDate>Thu, 8 Sep 2016</lastBuildDate>  <item>	  <title><![CDATA[Facebook Live for Student Recruitment]]></title>	  <link>https://www.dwsassociates.com/blog/2016/08/facebook-live-student-recruitment/	  </link>	  <description><![CDATA[UPDATE:  According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live...]]></description>    <category>Student Acquisition    </category>    <category>Student Recruitment    </category>    <category>Student Nurturing    </category>    <category>Student Retention    </category>    <category>Content Marketing    </category>    <pubDate>Tue, 23 Aug 16 07:47:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[You Can't Recruit & Retain if You Don't Know Your Audience]]></title>	  <link>https://www.dwsassociates.com/blog/2016/08/you-cant-recruit-retain-if-you-dont-know-your-audience/	  </link>	  <description><![CDATA[Know you audience!  A fundamental element in successful student recruitment and retention.  Yet we continue to hear the following statement oh so often…]]></description>    <category>Lead Generation    </category>    <category>Student Acquisition    </category>    <category>Student Recruitment    </category>    <category>Student Nurturing    </category>    <category>Student Retention    </category>    <category>Segmentation    </category>    <pubDate>Mon, 15 Aug 16 07:44:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[Your Trouble With Adwords]]></title>	  <link>https://www.dwsassociates.com/blog/2016/08/your-trouble-adwords/	  </link>	  <description><![CDATA[In higher education, a great deal of the student recruitment budget is invested in AdWords – so here are a few tips we would like to offer up in response to the most common problems.  (And just to toot our own horn …our clients typically see a 10% increase in leads after 2 months. Efficiency  is improved with a decrease in cost per conversion for almost all clients.)]]></description>    <category>Higher Education Marketing    </category>    <category>Digital Marketing    </category>    <category>Internet Marketing    </category>    <category>Online Marketing    </category>    <category>SEM    </category>    <category>Adwords    </category>    <category>Search Engine Marketing    </category>    <pubDate>Thu, 11 Aug 16 07:32:00 -0600</pubDate>  </item>  <item>	  <title><![CDATA[How to Make Significant Improvements to Student Recruitment Results]]></title>	  <link>https://www.dwsassociates.com/blog/2016/08/how-make-significant-improvements-student-recruitment-results/	  </link>	  <description><![CDATA[Our Mystery Shopper Audit has helped us – and close to 100 colleges – identify practical ways to improve student recruitment results.  Here are the most common and effective…]]></description>    <category>Lead Generation    </category>    <category>Lead Management    </category>    <category>Student Recruitment    </category>    <category>Student Nurturing    </category>    <category>Mystery Shopper Audit    </category>    <pubDate>Tue, 02 Aug 16 07:28:00 -0600</pubDate>  </item>	 </channel></rss>